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Marketing Above the Noise
Tag Archives: NorCAL BMA
Influencing the Enterprise: Driving Strategic Impact Through Marketing
Lynn Hunsaker, Clear Action Marketing’s direct access to the market makes it a natural nerve center for the corporation, to characterize the growth opportunities and communicate to the other functional areas what it will take to realize those market gains. Yet … Continue reading
Posted in Marketing Strategy Tagged Business Marketing Association, Clear Action, Enterprise, Influence, Lynn Hunsaker, Marketing Operations Partners, marketing strategy, NorCAL BMA 2 Comments
Winning Even When You Lose: Using Win/Loss Research to Gain Critical Marketing Insights
Sometimes you win, sometimes you lose. But how often do you know the real reason why?
Posted in Marketing Strategy Tagged Jen Berkley Jackson, marketing insights, marketing strategy roundtable, NorCAL BMA, The Insight Advantage, win/loss studies Comments Off on Winning Even When You Lose: Using Win/Loss Research to Gain Critical Marketing Insights