What’s New
Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen
Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.
SAC® Press Release: "Hiring Talent in Uncertain Times Requires Innovative Thinking" Linda observes that successful organizations build a strong culture that embodies their organizational values. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: NorCAL BMA
Influencing the Enterprise: Driving Strategic Impact Through Marketing
Lynn Hunsaker, Clear Action Marketing’s direct access to the market makes it a natural nerve center for the corporation, to characterize the growth opportunities and communicate to the other functional areas what it will take to realize those market gains. Yet … Continue reading
Posted in Marketing Strategy
Tagged Business Marketing Association, Clear Action, Enterprise, Influence, Lynn Hunsaker, Marketing Operations Partners, marketing strategy, NorCAL BMA
2 Comments
Winning Even When You Lose: Using Win/Loss Research to Gain Critical Marketing Insights
Sometimes you win, sometimes you lose. But how often do you know the real reason why?
Continue reading
Posted in Marketing Strategy
Tagged Jen Berkley Jackson, marketing insights, marketing strategy roundtable, NorCAL BMA, The Insight Advantage, win/loss studies
Comments Off on Winning Even When You Lose: Using Win/Loss Research to Gain Critical Marketing Insights
A New B2B Approach to Brand: Learnings from Lithium
B2B marketing doesn’t have to be boring: Lose the snooze.
Continue reading
Posted in Branding
Tagged B2B marketing, branding, Katy Keim, Linda Popky, Lithium Technologies, marketing strategy, NorCAL BMA, social media
Comments Off on A New B2B Approach to Brand: Learnings from Lithium
How Social Changes Everything: The New B2B Approach to Brand
In the social age, if you’re not actively nurturing your influencers, monitoring your brand, and backing up your brand promises with world-class follow-through, your competition will win every time.
Continue reading
Posted in Marketing Strategy
Tagged B2B, brand, Katy Keim, Lithium Technologies, marketing strategy, NorCAL BMA, reputation, social
1 Comment