Tag Archives: NorCAL BMA

Influencing the Enterprise: Driving Strategic Impact Through Marketing

Lynn Hunsaker, Clear Action Marketing’s direct access to the market makes it a natural nerve center for the corporation, to characterize the growth opportunities and communicate to the other functional areas what it will take to realize those market gains. Yet … Continue reading

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Winning Even When You Lose: Using Win/Loss Research to Gain Critical Marketing Insights

Sometimes you win, sometimes you lose. But how often do you know the real reason why?
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A New B2B Approach to Brand: Learnings from Lithium

B2B marketing doesn’t have to be boring: Lose the snooze.
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How Social Changes Everything: The New B2B Approach to Brand

In the social age, if you’re not actively nurturing your influencers, monitoring your brand, and backing up your brand promises with world-class follow-through, your competition will win every time.
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