Linda Popky – President
Leverage2Market Associates, Inc.
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What Our Clients Say
“Thought provoking and to the point. Linda Popky’s Marketing Thought Leadership cuts above the noise in the marketing world today.”
Adrian C. Ott
Award-Winning Author and CEO
The 24-Hour Customer and Exponential Influence®
“A lot of marketing talk focuses on technology: Twitter, Facebook, viral videos, clicks. Linda Popky understands that technology is an important piece of the puzzle, but not THE most important. Her back-to-basics approach builds on foundational values like trust, relationship-building, and resilience to create customer interest and loyalty. Marketing Above the Noise speaks to marketers in their language, but it really shines when the author digs into what specific companies are doing right and wrong.”
Daniel H. Pink
author of Drive and To Sell is Human
“I’m so glad I chose Linda Popky to edit my book. She was not only a joy to work with, she was thoughtful and insightful with her input and suggestions. She adhered to the budget and timeline we discussed upfront. Wonderful job!”
Pro-choice, Pro-Adoption: It’s Time for a Loving, Positive response to Unplanned Pregnancy
“In my work as a CEO advisor I often assess to see whether my client’s organization has the capabilities necessary to achieve their objectives. In more cases than not, I find marketing lacking. That’s not good, because along with performance, effective marketing is the prerequisite for success. Linda Popky lays out what it takes to succeed. She shows how to get more definitive results from your campaigns, the ways to greater customer engagement, loyalty, and growth. This marketing book is about achieving strategic advantage. Isn’t that what it’s all about? Master the knowledge in this book and you are on your way.”
Bestselling author of Getting Change Right and Getting Innovation Right.
“Want to stand out in today’s crowded marketplace? Looking for easy-to-implement marketing strategies that are proven to be effective? In Marketing Above the Noise, Linda Popky shares the insider secrets to building buzz that make her Silicon Valley’s go-to marketing guru. Get your copy today!”
CEO, Thought Leadership Lab, author, Ready to Be a Thought Leader?
“If your organization is looking for an effective marketing professional, Steinway Society – The Bay Area enthusiastically recommends Linda Popky of Leverage2Market Associates. Her creative marketing helped Steinway Society grow and further diversify its audiences for concerts by internationally acclaimed classical pianists. We are most grateful to her.”
Kathy Y Wilson
President/Board of Directors, Steinway Society, The Bay Area
“Marketing Above the Noise is a tour de force that will help anybody interested in creating marketing dominance to do so in a customer-oriented, highly profitable manner.”
Author of Million Dollar Consulting
“This book will change the way you think about your business. In today’s membership economy, it’s more important than ever that marketers know how to think strategically and stand above the crowd.”
Robbie Kellman Baxter
Author, The Membership Economy
“I appreciated Linda’s flexibility and ability to provide valuable ideas and insights extemporaneously. She provided open and candid feedback.”
Sr. Partner, Experience on Demand
“Stop the marketing madness! If you’re a CEO or a CMO who is tired of wasting money on me-too marketing that doesn’t work, you must read this book. Linda Popky shows you how to differentiate yourself and a creating a compelling customer-centric strategy that will drive business and make you proud.”
Lisa Earle McLeod
Author of Selling with Noble Purpose
In today’s environment, having a great product, such as SEO Reseller Services, or a terrific technology is no longer sufficient to win in the marketplace.