Author: Linda J. Popky
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Publications From: 2012 – Present | 2009 – 2011 | 2007 – 2008 | 2004 – 2006

March 2015

Marketing Above the NoiseLinda Popky’s
“Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters” is published.

Read what people are saying.
Download an excerpt.
Buy it today!

June 9, 2014

Linda Popky wrote a Guest Column on Alan Weiss’s blog called:
“Marketing Pitfalls”. Linda discusses the four types of marketing issues.

September 2013

nightsongs-cdLinda Popky releases:
Night Songs, a music CD featuring 13 pieces in the nocturne style from eight composers.

Listen to excerpts.
Buy it today on lindaplayspiano.com!

2013

Alan Weiss On ConsultingLinda Popky is the editor of:
Alan Weiss on Consulting: A guided journey with “the rock star of consulting”
Order this book from Amazon.com or here.

2013

Disciplined Marketing for Building a Professional Services PracticeLinda Popky is a coauthor of the ebook:
Disciplined Marketing for Building a Professional Services Practice
by Robbie Kellman Baxter and Linda Popky
Order and download this ebook from disciplinedmarketing.com.

April 2013

Marketing Personnel: Time to Get Off Your ASSumptions and Onto the Front Lines!
Linda provides some quotes for this article.

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  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats