Author Archives: Leverage2Market

Top of Mind Thursday February 22, 2018: From the Mouths of Babes

Last Friday, we witnessed another horrific event: a 19 year old expelled from high school returned the following day with multiple semi-automatic weapons to kill 17 people and injure 14 more. Unfortunately, incidents of mass shootings in schools and other … Continue reading

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Leading the Unleadable: Transforming Friction to Innovation

Alan Willett President www.oxseeker.net Alan Willett, President of Oxseeker, is a master at transforming friction points in technology-dependent organizations into innovation and the author of the award-winning book Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and Other Difficult … Continue reading

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Just a Moment for Marketing: Mocha on Marketing: Choosing Your Treats

Mocha and Linda say: Ask your customers what they prefer.

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Top of Mind Thursday February 15, 2018: Not Content with Bad Content

They’re mad as hell and not going to take it anymore. This week, Unilever, owner of more than 1000 global brands, threatened to pull its ads from online platforms like Facebook, Google, and Twitter if they don’t clean up their … Continue reading

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    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

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    Podcast: Linda Popky interviews Alan Willett, President of Oxseeker, who talks about why it's important for organizations to find ways to harness the energy of those people who appear to be difficult and even unleadable. - Listen.


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    Video: Just a Moment for Marketing: Mocha on Marketing: Choosing Your Treats. Ask your customers what they prefer. – View the video.

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