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Marketing Above the Noise
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Author Archives: Leverage2Market
Top of Mind Thursday – May 15, 2025: A Dozen Years Later
This week marks the 12th anniversary of this newsletter. Back in 2013, I didn’t know how this would work out. Would people read it? Would they care? And how long could I keep doing this every single week? Well, here … Continue reading
Top of Mind Thursday – May 8, 2025: What You Don’t Know Can Kill You
If you don’t want to deal with something unpleasant, ignore it and it will go away, right? Highly unlikely. If you ignore a lump in your breast or unusual rectal bleeding, you can miss the early signs of a cancer … Continue reading
Top of Mind Thursday – May 1, 2025: The Element of Surprise
It happens on a regular basis. An event occurs that seems to take the world by surprise: Wow! We didn’t see that coming. Except that in just about all cases, we should have seen something like that coming. We just didn’t want … Continue reading
Top of Mind Thursday – April 24, 2025: Remembrance & Survival
Today is Yom Hashoah, Holocaust Remembrance Day. Eighty years ago, the concentration camps in Germany, Austria, and Poland were liberated. The survivors were emaciated and skeletal—and they were the lucky ones. Over six million Jews were murdered in the Holocaust—2/3 … Continue reading