Author Archives: Leverage2Market

Top of Mind Thursday July 9, 2020: Channeling Differentiation

        This appears to be the time to launch new entertainment networks. In the last six months, we’ve seen the launch of Apple+, Disney+, HBO Max, and Peacock. This is in addition to Netflix, Amazon, Hulu, and … Continue reading

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Top of Mind Thursday July 2, 2020: Independent Thinking

        We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty, and the pursuit of happiness…. Saturday … Continue reading

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Top of Mind Thursday June 18, 2020: Not Going Back

        As many locales are moving towards re-opening their economies, we hear many people talking about “Getting back to normal.” Human beings are creatures of habit. We need structure and process to organize our lives. So it’s … Continue reading

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Top of Mind Thursday June 18, 2020: Home Sweet Home

        The list of industries suffering due to the COVID-19 pandemic includes travel and hospitality, retail, restaurants, and many more. But there are industries that are doing quite well during this situation. It makes sense that grocery … Continue reading

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    Article: How your business can take advantage of shifting content preferences during the pandemic. Linda discusses how to get your story out to your key audiences on MultiBriefs: Exclusive.

    Article: Avoiding costly online mistakes: Why the internet is enduring, not endearing. Linda discusses how to survive in the all-seeing Internet world on MultiBriefs: Exclusive.

    Article: Preventing hate crimes: If you see something, say something. Linda discusses the increase in hate crimes over the last three years and what you can do about it on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Navid Jafari who talks about how the COVID-19 pandemic is forcing marketers to revisit their existing marketing plans. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "How to Triumph and Grow in this Uncertain Time" - Linda talks about how good marketing and business strategy remain the same through these difficult times. – Read release.

    Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).

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    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

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