Author Archives: Leverage2Market

Top of Mind Thursday December 13, 2018: A Good Time to Jump In

We’re reaching the time of the year when things start to wind down. The holiday season is here, complete with shopping, eating, and celebration. Conventional wisdom says it’s not a good time to focus on your business. Or is it? Here’s … Continue reading

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Top of Mind Thursday December 6, 2018: End of an Era

Yesterday, the country stopped to honor George H W Bush, the 41st president of the United States, who died last weekend at age 94. George H W Bush represents the end of an era. Not only was he one of … Continue reading

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Top of Mind Thursday November 29, 2018: And They’re Off!

It seems like each year the race to the holiday shopping season gets a little faster, and starts a little earlier. This year, a number of stores opened early on Thanksgiving to give shoppers an early chance to get those … Continue reading

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Keep Swinging: Secrets to Launching Successful Entrepreneurial Ventures

Rick Steele Founder and CMO SelectBlinds, LLC www.selectblinds.com Rick Steele is the founder and CMO of SelectBlinds, LLC, an online e-tailer of independently branded window fashions. He manages almost 100 people and serves millions of customers. The author of the … Continue reading

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    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.


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    Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

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