Author Archives: Leverage2Market

Top of Mind Thursday February 14, 2018: Too Much of a Good Thing

        If going to the movie theatre once or twice a month is a good thing, going much more often would be even better, right? That was the premise behind the all-you-can-eat ability to see unlimited films … Continue reading

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Top of Mind Thursday February 7, 2018: Bowled Over

        The New England Patriots beat the Los Angeles Rams in the Super Bowl on Sunday in Atlanta  to win their sixth NFL championship since 2002. Kudos to the Patriots and Tom Brady for pulling this off. … Continue reading

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Cooking Up a Career: When You Say Yes, Adventure Follows

Carla Hall Author and Chef www.carlahall.com Carla Hall is a food contributor on Strahan & Sarah (formerly Good Morning America Day), and was formerly a co-host of ABC’s Emmy award-winning popular lifestyle series The Chew. She has also been a … Continue reading

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Top of Mind Thursday January 31, 2018: Brrh! It’s cold out there!

        Brrrrh. It’s cold. Parts of the US are colder than Antarctica. Schools and businesses are closed throughout the frigid Midwest, and deliveries of US mail have been temporarily halted. With weather events getting more and more … Continue reading

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    Article: Plagiarism or Sloppiness: What Happened to Jill Abramson's Merchants of Truth?. Linda discusses lessons that anyone who produces work to be published should follow.

    Article: Who blinked? Business lessons from the recent government shutdown. Linda discusses what business people can learn from the government shutdown. on MultiBriefs: Exclusive.

    Article: Cut Through the Noise: Traditional vs. Digital Marketing Part II by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Hiring Top Talent With Passion and Enthusiasm Key to Beating Talent/Skills Gap" - Linda observes that building a strong brand attracts strong talent. – Read release.

    Podcast: Linda Popky interviews Carla Hall who discusses her journey through the culinary world from chef to author to celebrity. - Listen.


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    Video: Just a Moment for Marketing: When Uncontrolled Friction is Destructive. Create a situation where constructive friction can survive. – View the video.

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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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