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Tag Archives: marketing insights
Winning Even When You Lose: Using Win/Loss Research to Gain Critical Marketing Insights
Sometimes you win, sometimes you lose. But how often do you know the real reason why?
Posted in Marketing Strategy Tagged Jen Berkley Jackson, marketing insights, marketing strategy roundtable, NorCAL BMA, The Insight Advantage, win/loss studies Comments Off on Winning Even When You Lose: Using Win/Loss Research to Gain Critical Marketing Insights