How We Help Clients

Our clients need to get the most return possible from their limited marketing investments. By leveraging their marketing dollars effectively and efficiently, they can provide the marketing and business results required to grow their businesses and meet management expectations.

Typical results for our clients include:

  • Improved marketing capability and productivity
  • Enhanced marketing presence
  • Significantly improved response to marketing programs
  • Shorter time to market
  • Increased employee satisfaction/retention
  • Upgraded corporate image
  • Successful entrance to new markets
  • Greater corporate visibility through increased press coverage
  • More effective channel partner relationships

Read case studies about our clients.


Our Services

We work closely with our clients to understand their current situation and underlying business needs, as well as to articulate the objectives and desired outcomes for our work. Together, we outline the value clients should expect from working with us and the metrics they can use to evaluate the success of our programs.

Projects we have completed for clients include:

Strategy

  • Market planning and strategy
  • Brand strategy
  • Business plan development
  • Market and industry development programs
  • New market entry programs
  • Market sizing
  • Naming strategy
  • Communications strategy
  • Marketing activity review and assessments
  • Channel strategy
  • Launch strategy
  • Third party partner programs
  • Mentoring

Advertising / Media Strategy

  • Media strategy development
  • Sports marketing and sponsorship negotiation
  • Search marketing
  • Digital media, including Google Adwords
  • Offline media (Print, TV, radio, etc)
  • Competitive analyses
  • Presentation development
  • B2B and B2C strategy development
  • Target analysis and development
  • Plan development and execution
  • Plan stewardship
  • Plan analysis

Team Readiness

  • Skills assessment
  • Competency profiles development
  • Needs assessment
  • Curriculum planning and review
  • Course content review
  • Organizational structure and development
  • Customized learning and development programs
  • Individual and team development programs

Branding and Messaging

  • Brand launch and implementation
  • Rebranding strategy
  • Corporate and product positioning
  • Online reputation management
  • Collateral architecture
  • Website development
  • Social media strategy and integration
  • Public relations strategy and programs
  • Message development
  • Thought leadership programs
  • Corporate identity
  • Article development

Sales Support

  • Sales and channel communications
  • Sales support & training programs
  • Sales tool development
  • Sales meeting strategy
  • Channel partner strategy & programs
  • Interactive multimedia demos
  • Customer success stories and case studies
  • eNewsletters

Analysis

  • Market research
  • Market sizing
  • Benchmarking
  • ROI analysis
  • Surveys and assessment
  • Metric development

Other Projects

  • Facilitation
  • Focus groups
  • Coaching
  • Training delivery
  • Presentation development and review
  • Program management
  • Budget planning and analysis
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    Podcast: Linda Popky interviews David Priemer who explains why selling is so different now than it was just a few years ago - even more so in a post-pandemic world. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    Article: Zig While Others Zag. Linda talks about finding opportunities during the pandemic on C-Suite Network.

    Article: Making Up for Lost Time. Linda discusses ideas for businesses to do during the COVID-19 lockdown on MultiBriefs: Exclusive.

    SAC® Press Release: "Successfully Navigating the COVID-19 Crisis Requires Action Now" - Leading consultants' advice available in new free eBook. Linda offers advice on how to cement relationships with your best customers. – Read release.

    Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).

    Article: The danger in believing it ‘won't happen here’. Linda discusses preparedness in times of crisis on MultiBriefs: Exclusive.

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