Tag Archives: NorCAL BMA

Leveraging Online Strategies to Break Into New Markets

Sherry Prescott-Willis Expanding into a new market can be time-consuming and challenging but with an abundance of online free tools, businesses now have an even greater opportunity to reach new markets quicker and with greater ease.  What’s the best approach … Continue reading

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Mobile: The Next Big Move in Marketing

Mario Tapia Mobile is opening up new channels as a new medium for marketing and also adding an intimate dimension.  Mobile devices are not only with the audience everywhere they go, they also allow campaigns to be quantifiable, traceable, personal, … Continue reading

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Lessons from the Aligned: CEO Impact on Sales & Marketing Strategy

Christine Crandell In the never-ending quest to find companies that know how to keep sales and marketing aligned, there are a handful of companies that have achieved this goal. Their CEOs aren’t gracing the cover of business publications, keynoting conferences, … Continue reading

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Where B2B Marketing is Going in Silicon Valley

Join us for the latest episode of MarketingThoughtLeadership.com where Josef Chervenka, president of the Northern California Chapter of the Business Marketing Association, discussed the new direction for the organization and explains how BMA provides value to business-to-business focused marketers. Listen … Continue reading

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