Advertising & Media Strategy Capabilities

Advertising ServicesLeverage2Market® Associates helps companies with all advertising and media needs, from A to Z strategy planning through execution, analysis and performance reviews. Our team has worked with blue chip companies of all shapes and sizes and at all phases of the marketing spectrum across the US. In addition to our full range of advertising strategy offerings, we provide an expertise in competitive and market ROI analyses to identify where the greatest opportunities for investment lie. We also have a unique expertise in sports marketing which we have leveraged for clients, spanning the range from large, stadium deals to local event and promotional sponsorships. We’ve successfully worked with clients across many categories from technology to retail to packaged goods to automotive. Our team has the expertise to help you get the most performance from your advertising investment.

Among the capabilities we provide to our clients are:

Advertising Strategy & Plan Development

  • Target analysis and development
  • B2B and B2C strategy development
  • Media strategy
  • Competitive analyses
  • Budget scenario planning
  • Search marketing
  • Digital & offline media, including Google Adwords
  • Presentation development

Media Negotiation, Stewardship & ROI

  • Sports marketing and sponsorship negotiation
  • Plan execution
  • Offline media (Print, TV, radio, etc)
  • Digital media (search, display, social, etc.)
  • Plan stewardship
  • Plan analysis
Schedule a no-obligation review of your key marketing needs.
If you’d like more information, please contact Leverage2Market® Associates.
  • Read Our Blog

  • What’s New

    Article: Putting on the best virtual conference — Part 1: A successful pandemic pivot. Linda discusses the steps on how to put on a virtual conference on MultiBriefs: Exclusive.

    Article: Putting on the best virtual conference — Part 2: Learning to be more virtually perfect. Linda discusses the key learnings from holding a virtual conference on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Increased Customer Focus Will Help Business Thrive in 2021" - Linda recommends focusing on what matters to customers now. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats