Advertising & Media Strategy Capabilities

Advertising ServicesLeverage2Market® Associates helps companies with all advertising and media needs, from A to Z strategy planning through execution, analysis and performance reviews. Our team has worked with blue chip companies of all shapes and sizes and at all phases of the marketing spectrum across the US. In addition to our full range of advertising strategy offerings, we provide an expertise in competitive and market ROI analyses to identify where the greatest opportunities for investment lie. We also have a unique expertise in sports marketing which we have leveraged for clients, spanning the range from large, stadium deals to local event and promotional sponsorships. We’ve successfully worked with clients across many categories from technology to retail to packaged goods to automotive. Our team has the expertise to help you get the most performance from your advertising investment.

Among the capabilities we provide to our clients are:

Advertising Strategy & Plan Development

  • Target analysis and development
  • B2B and B2C strategy development
  • Media strategy
  • Competitive analyses
  • Budget scenario planning
  • Search marketing
  • Digital & offline media, including Google Adwords
  • Presentation development

Media Negotiation, Stewardship & ROI

  • Sports marketing and sponsorship negotiation
  • Plan execution
  • Offline media (Print, TV, radio, etc)
  • Digital media (search, display, social, etc.)
  • Plan stewardship
  • Plan analysis
Schedule a no-obligation review of your key marketing needs.
If you’d like more information, please contact Leverage2Market® Associates.
  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats