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Nothing to Fear Here: How Conquering Fear Leads to Dramatic Sales Growth

Posted on September 25, 2018 by Leverage2Market

Alex Goldfayn
CEO
The Revenue Growth Consultancy
www.goldfayn.com

Alex Goldfayn the CEO of The Revenue Growth Consultancy, creates average annual revenue growth of 10-20% for clients. About once a week, Alex delivers keynote speeches, sales kickoffs, breakout sessions and workshops for various associations and companies around the country. The topic is sales growth, but he also dives deeply into confidence (instead of meekness), proactivity (instead of reactivity), and optimism (instead of pessimism). He s the author of the Wall Street Journal bestseller Selling Boldly, published in early April 2018, and The Revenue Growth Habit, selected one of the top 15 business books of the year by Forbes.

In this podcast, Alex tells us why fear is the greatest enemy of sales. He explains the three-step Selling Boldly System, and explains why it’s so important to call the happy customers who do not have a problem. Alex explains how the move from fear to confidence may be the most important thing you do to build your business.

Listen to this podcast.

Posted in Marketing Thought Leadership Podcast, Podcasts | Tagged Alex Goldfayn, confidence happy customers, fear, Linda Popky, marketing thought leadership, Revenue Growth Consultancy, Revenue Growth Habit, sales, Selling Boldly | Comments Off

Just a Moment for Marketing: Stand Up and Be Counted

Posted on September 24, 2018 by Leverage2Market

Linda says: Customers notice if you stand up for what is right.

Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success | Tagged Bay Area, brand strategy, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker | Comments Off

Top of Mind Thursday September 20, 2018: Civil Action

Posted on September 20, 2018 by Leverage2Market

Top of Mind Thursday

This past week, I’ve watched people attack each other on Facebook, Nextdoor, and a YahooGroups mail list.

This was not related to politics or world events, but, for the most part, for silly things. One person didn’t like the way someone worded a compliment. Another was upset because he didn’t like the point of view of another poster. A third group was attacking someone because they don’t share her feeling about a particular religion.What happened to civility?

There was a time not so long ago when it seems the default position in society was to treat the other with respect–regardless of whether they share the same point of view, religion, race, creed, education, sexuality, etc. that we have ourselves.

Now we live in a time where presidential proclamations are delivered via Tweets that are often attacks on the desired target. We have social media tools that let us say whatever we want to whomever we want in whatever way we want.

But we don’t have to drop down to that level. We can choose to treat others with the same kind of respect we expect to receive ourselves. Even if you don’t like the other side, there’s no reason to resort to name calling and personal attacks.

Here’s a novel concept. Let’s just pretend we are back in the old days when civility was the norm. If we all work at this just a little bit, we’ll all be better off.

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Posted in News and Updates, Top of Mind Thursday Memo | Tagged civil action, civility, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday | Comments Off

Top of Mind Thursday September 13 2018: Come Together Right Now, Over Me

Posted on September 13, 2018 by Leverage2Market

Top of Mind Thursday

On Tuesday, we marked the 17th anniversary of the 9/11 terrorist attack, which killed nearly 3000 Americans. Next week, we mark the one year anniversary of Hurricane Maria, which killed nearly as many people in Puerto Rico.

Each of these events was a tragedy in its own right. They included massive death, destruction, and disruption of every day life. The communities that weathered these events will never be the same.

Today, nearly a million people are fleeing in advance of the powerful Hurricane Florence, expected to hit the Carolinas with a force not previously seen. Hopefully, lessons learned from last year will result in fewer injuries and less loss of life–even if there is massive destruction of property.

In the midst of all this chaos and disruption, we invariably see examples of not just the dedication of first responders, but the goodness of ordinary people, and the kindness of strangers.

When a disaster strikes, it jolts us out of life-as-usual mode, forcing us to focus on what’s really important, what we really value, what can’t be replaced. Disaster is also a great equalizer. Hurricanes don’t avoid wealthy enclaves, and all the money and prestige in the world is no match for Category 4 winds or a terrorist explosion.

I expect that in the aftermath of this week’s hurricane, we will hear a multitude of stories of incredible compassion, courage, and strength. We will marvel at the individuals who shine under these circumstances. We will put aside our differences and help one another.

If only we could channel this energy without a disaster. We could come together, not just right now, but on a regular basis.