Top of Mind Thursday April 19, 2018: Nerves of Steel

Top of Mind Thursday

On Tuesday, a Southwest Airlines jet lost an engine on a flight from New York to Dallas. The resulting explosion shattered a window, depressurizing the plane, and hurling shrapnel towards a passenger who later died from her injuries.

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But the bigger story is how the plane’s pilot, a former Navy fighter pilot, landed the damaged plane safely, saving the lives of the other 148 people onboard.

The pilot, Tammie Jo Shults, stayed calm and cool as she kept the aircraft aloft and managed the emergency landing as cleanly as possible, given the situation. Passengers, first responders, and airline officials have all spoken glowingly about how Shults handled this situation.

No, she’d never landed a plane in this condition. But Shults, one of the first female fighter pilots, had extensive Navy training, as well as experience piloting commercial jets. In the midst of what might have been a major tragedy, her composure went a long way to keep the plane together.

Think about how prepared your team is for a major disaster. Have they gone through possible worst-case scenarios, considering all options? Have you hired seasoned execs who are not thrown by curveballs thrown their way? Will they stay calm and cool in the line of fire?

Steel is strengthened through exposure to heat. The time to do that is before a disaster strikes.

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linda@popky.com
(650) 281-4854
www.leverage2market.com

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Just a Moment for Marketing: You Can’t Beat Experience

Linda asks: What are you doing to make an outstanding customer experience?

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Top of Mind Thursday April 12, 2018: Enduring, Not Endearing

Top of Mind Thursday

Facebook CEO Mark Zuckerberg spent two days this week testifying before Congress, in the wake of the discovery that as many as 87 million Facebook users may have had their personal data compromised.

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The hearings themselves shed little light on the situation, but don’t expect the issue to go away.

Facebook users are upset that their data was sold to outside firms–yet they themselves volunteered to take quizzes, answer personal questions, reveal their buying preferences, etc.

There’s no question that Facebook should have been more transparent about how data was being used. But the fault is not entirely with Facebook.

Anyone who posts personal information on a website, social media, or an app needs to know that there’s someone listening, watching and collecting keystrokes. Sometimes that results in better targeting of content or advertising. Sometimes the outcome is more nefarious.

What we have to remember is that the Internet remains enduring, NOT endearing. What we share online will likely be seen and used by others, and it can always come back and hurt us.

Should we have better privacy protections? Probably. Can we count on that happening? Unlikely. In the meantime, feel free to invoke Linda’s version of the Miranda Rule:

You have the right to remain silent and not respond online. Anything you do say may be held against you in the court of public opinion.

You give up these rights at your own risk. Caveat emptor.

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Contact me to find out how to get heard above the noise.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Mind Your Purpose: How Leaders Can Help Their Teams Find Engagement and Passion on a Daily Basis

Leah Weiss
Speaker & Author
www.leahweissphd.com

Leah Weiss is the author of How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind. She is a Stanford Business professor, a corporate consultant for organizations liked LinkedIn, Google and the Omidyar Group, and a public speaker. Leah is an expert in corporate mindfulness, compassion and purpose.

In this podcast, Leah talks about how it’s possible for even people who work in large teams to find purpose in everyday tasks. She explains why purpose should be a priority for all of us, and talks about how we can effectively bring emotions to the workplace.


ListenListen to this podcast.


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