What’s New
SAC® Press Release: "Successfully Navigating the COVID-19 Crisis Requires Action Now" - Leading consultants' advice available in new free eBook. Linda offers advice on how to cement relationships with your best customers. – Read release.
Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).
Article: What to know when the only constant in today's world is change. Linda discusses how the more things change, the more they stay the same on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Careful Preparation Helps Drive Success in New and Emerging Markets" - Linda recommends using what you know to expand outward. – Read release.
Podcast: Linda Popky interviews Robbie Kellman Baxter who explains how the membership economy has evolved over the last five years.
- Listen.Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Making Customers Yours Forever—On A Monthly Basis
Robbie Kellman Baxter
Founder
Peninsula Strategies LLC
www.robbiekellmanbaxter.com
Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a firm that helps companies excel in the Membership Economy. She is the go-to subject matter expert on membership models and subscription pricing. Her clients have included Microsoft, the Wall Street Journal, Electronics Arts, and over 100 other membership economy organizations. Her first book, The Membership Economy, is an international bestseller. Her widely anticipated new book, The Forever Transaction, has recently been released.
In this podcast, Robbie explains how the membership economy has evolved over the last five years. She talks about why consumers and brands both love subscriptions, warns us how to avoid subscription fatigue, and tells us where she sees the world of memberships and subscriptions moving in the future.
Listen to this podcast.
Top of Mind Thursday April 2, 2020: Knock, Knock–Who’s There?
One thing we’re all learning through this pandemic is how many things it’s possible to do from home–including having what we need brought directly to us.
Most of us have used Amazon for home deliveries, and some may have ordered groceries or bought merchandise online. Now, DoorDash and GrubHub will deliver restaurant meals with contact-less delivery for safety. Chewy will deliver dog food and toys. Instacart will collect and deliver your grocery order. There are companies who will bring you office supplies, clothing, and more.
If it’s packageable and shippable, someone will arrange to bring it to your doorstep. If it hasn’t been delivered before, someone may still find a way to do it now.
Your customers are likely to be stuck “sheltering in place,” too. The more they can reach out and help their customers, the better off both of you will be. That means the more you can help deliver services to them–whether physically or virtually–the more they’ll appreciate your support.
What new and creative ways can you find to support your customers during this crisis? It’s time to go knocking on their door with help.
What are you doing to make the worst of times a little better for all of us?
Contact me to find out how you can get heard above the noise – even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday March 26, 2020: The Best of Times, The Worst of Times
As we navigate through the COVID-19 pandemic, we’re hearing some horrible stories of bad behavior.
There are people ignoring calls to self-isolate and practice social distancing. There are COVID-19 “cure” scams propagating on Facebook. Amazon has had to remove more than a million dubious listings. Email and phone scams are growing on a daily basis. Yesterday, a woman was arrested for purposely coughing on fresh food at a grocery store–which resulted in the store throwing away $35K in fresh food.
Yet, we also hear about people opening their wallets to those in need. Some are sewing masks for medical personnel. Others are offering free or reduced fee services. Volunteers are checking in on high risk people who may be isolated at home. People are going out of their way to make donations to arts groups that have had to cancel performances. Families are supporting local restaurants through takeout orders and extremely generous tips.
In a crisis situation, for every bad example of human behavior, we see at least one good one–maybe more.
We can’t make the virus miraculously go away, but we can control how we react to the situation. We can choose to be part of the solution, rather than exacerbating the problem.
What are you doing to make the worst of times a little better for all of us?
Contact me to find out how you can get heard above the noise – even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Stepping Into Your Story
Janel Dyan
Founder
JD
www.janeldyan.com
Janel Dyan is a sought after executive brand strategist, speaker and author of Story. Style. Brand.(tm) Why Corporate Results Are a Matter of Personal Style. She is an expert on how to build a story to achieve brand alignment for both company and leadership success—supporting the rise of women in leadership in an era when marketing is the art of storytelling. Her work has been seen by millions through public experiences at Fortune 500 companies, the United Nations, and the World Economic Forums, Global Philanthropy Forum, World Affairs Councils of America. In 2017, Janel established Beyond Us(tm), providing opportunities to build confidence in women through a platform for sharing clothes with other women who are ready to take the next step in their professional lives.
In this podcast, Janel explains why first impressions and story telling are so critical to building strong leaders. She talks about the three key steps to establish truth, trust, and loyalty in storytelling and tells us how executive women can pass on not just their clothing but their stories to others.
Listen to this podcast.