What’s New
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.
Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: The World at Your Finger Tips. Aim high and achieve more. – View the video
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday October 11, 2018: Waiting For the Storm
The rash of severe weather events continued this week with Hurricane Michael, the strongest storm to hit the Florida panhandle. This comes on the heels of Hurricane Florence, which battered the Carolinas just a few weeks ago.
But the question is what do you do afterwards? Some people pause just slightly before jumping in and going back to rebuilding exactly what they had before. There’s a logic in that. You just want to return to your normal ordinary life as soon as possible. But you may be setting yourself up to be right in the path of the next hurricane.
Others take time to consider this an opportunity to do things differently. Should I rebuild in the same place in the same way? What can I do better? Given that I need to start from scratch, where should I focus my time and energy? How can I use this horrible experience to create something of value?
The lesson for the rest of us is we shouldn’t wait to be hit by a “storm” of any sort–financial, medical, or personal, as well as physical danger. We can learn from what’s happened to others and take action now–in all aspects of our lives.
If a strong storm disrupted your life today, what would you do differently tomorrow? Why not take those actions today? Why wait for the storm to hit?
The American Red Cross supports victims of emergencies in time of need. Help support their efforts.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Why the Question IS the Answer
Joseph Bradley
Global VP, Digital & IoT Advanced Services
Cisco Systems
www.questioneering.net
Joseph M. Bradley is global vice president of the Digital & IoT Professional Services Organization at Cisco, and senior research fellow for the Global Center for Digital Business Transformation at IMD. In these roles, he leads a team of multidisciplinary experts and technologist who help CXOs and government leaders transform into digital organizations.
Joseph built the foundation for Cisco’s Internet of Things strategy and the Internet of Everything Practice, by directing Cisco’s influential research that determined $19 trillion of value associated with embracing the Internet of Everything. Previously, he led the Research & Economics, Strategic Communications, and Operations functions of Cisco Consulting. Before Cisco, Joseph was President at Uptake Technologies, CEO at C3 Communications, and Vice President General Manager of the Data Communications group at AT&T.
In this podcast, Joseph tells us why we can’t get the answers we need without asking the right questions. He explains the 3 listening skills that are key for marketers, as well as why Marketing’s dependency on legacy assumptions hurts us. He talks about why AI may be the most transformation technology we’ve seen in a long time and how inclusion and diversity efforts may be transformed through the use of the right questions.
Listen to this podcast.
Just a Moment for Marketing: The World at Your Finger Tips
Linda advises: Aim high and achieve more.
Top of Mind Thursday October 4, 2018: Above and Beyond
I’m in New York City this week running the annual meeting for the Society for the Advancement of Consulting (SAC).
We have a full room of consultants from 7 countries who came to New York this week to learn how they can take their business above and beyond where they are currently. These people are all busy. Yet, they took time out of their hectic schedules to attend this conference.
That’s because they know how important it is to get expert guidance on their business–to look outside the box, to learn best practices, to consider new and different alternative strategies to move forward.
How often do you take time out of your regular schedule to look at your business differently? Do you have external advisors who can give you unbiased input about new opportunities you might not be considering?
What are you doing to take your business above and beyond?
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Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com