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LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.
Article: The just-in-time effect: How Amazon and Uber have changed associations. Linda discusses how to survive in a just-in-time world on MultiBriefs: Exclusive.
Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.
Article: Are you being served? What about your customers?. Linda discusses how to satisfy customers on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Nominations Open for Advancing Consulting Award" - Linda Popky says this award will acknowledge the work done by sole practitioners. – Read release.
Podcast: Linda Popky interviews Lindsay Pedersen who discusses why a lack of focus is a problem for many brands. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
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Top of Mind Thursday May 16, 2019: The Paradox of Choice
As of yesterday, there were 23 Democratic candidates officially running for President in 2020, and at least a half dozen more contemplating joining the race.
Talk about a noisy process! There are now so many candidates that even two levels of presidential debates won’t likely fit all of them.
While it’s great to see so many people actively engaged in the electoral process, is it really good for the country to have so many people chasing one nomination?
The 2000 Jam Experiment, conducted by researchers at Stanford and Columbia, revealed that when they had just a few flavors to choose from, consumers readily bought jam. But when the number of flavors expanded greatly, people actually stopped buying–because they were overwhelmed by having too much choice.
In the 14 months between now and the Democratic Convention in Milwaukee, the field will be winnowed. Some candidates will decide to drop out. Others will leave because they run out of funding or see no feasible path to the nomination. Still others will capture some primary and caucus votes and hold on to try and influence the party’s nomination.
Let’s hope the departure process happens sooner rather than later, to give American voters a number of choices that is likely to engage them rather than drive them away.
Skipping a jam purchase at the supermarket is not a big deal. But skipping a presidential primary because there are too many choices puts the country in a jam that hurts all of us.
Are your customers being served? How sure are you about that? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday May 9, 2019: Not in the Cards
Two weeks ago, a Washington state senator made the comment that nurses have enough free time that they probably play cards for most of the day.
The outrage was immediate. The woman who made the statement received over 10,000 emails and 35,000 phone calls protesting her comments–not to mention thousands and thousands of decks of playing cards.
I’ve had the privilege to know many nurses throughout my life. There isn’t a single one who seemed to have enough spare time to do any personal tasks during their shift–let alone to sit and play cards all day.
I’m writing this from the ICU of a hospital in Scranton, PA, where my mother has been hospitalized for about a week with a serious case of pneumonia. Every single member of the nursing staff (and we’ve met quite a few) has been not just highly competent and responsive, but warm and caring, too. There is no doubt in our minds that they are a huge part of the reason my mother is recovering so well.
This week is National Nurse’s Week. Why not take the time to send some cards to your favorite nurses? Not the playing card kind, but the Hallmark type that say thank you–we appreciate you.
Or maybe just send a text or leave a voice message. Most of them are so busy they may not even have time to read a card.
Are your customers being served? How sure are you about that? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday May 2, 2019: In the Line of Fire
Twice in the last week, innocent civilians put themselves in the path of bullets, sacrificing their lives to save others.
On Saturday, Lori Kaye stepped in front of her rabbi during a shooting at a synagogue in Poway, CA, likely saving his life. On Tuesday in North Carolina, Riley Howell ran toward an armed gunman, knocking him down and giving others the ability to escape.
We know that first responders run towards a disaster while everyone else runs away. But how often do we see ordinary people step up and put their lives at risk to save others?
This doesn’t mean we should all put ourselves in danger in these kind of situations. But it should make us wonder, is there something we can do to provide help to those in trouble–just a small action that repeated by many others might make a world of difference.
Today is Holocaust Remembrance Day–a day to stop and think about the millions of people who were exterminated in the Holocaust in Europe in the 1940s, as well as those who have died in similar genocides in the decades since then.
Holocaust survivor and Nobel laureate Elie Wiesel said, “The opposite of love is not hate, it’s indifference.”
Let us take a moment to honor all those who have died unjustly, including Lori and Riley this past week, by considering what we can each do to help heal the world by shedding our indifference.
Are your customers being served? How sure are you about that? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Quality vs. Quantity: Why Focus is so Critical to Building a Successful Brand in Today’s Chaotic World
Lindsay Pedersen
Owner
Ironclad Brand Strategy
www.ironcladbrandstrategy.com
Lindsay Pedersen is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She is the author of Forging an Ironclad Brand, based on the Ironclad Method(tm) she developed while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning start-ups.
In this podcast, Lindsay discusses why a lack of focus is a problem for many brands. She talks about the importance of finding your Uncommon Denominator, how to stand out in an environment when most media are free, and why storytelling is so critical to developing a successful brand.
Listen to this podcast.