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LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.
Article: When It's Time to Fire a Customer. Linda talks about when a customer is too costly to keep.
Article: The just-in-time effect: How Amazon and Uber have changed associations. Linda discusses how to survive in a just-in-time world on MultiBriefs: Exclusive.
Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.
Article: Are you being served? What about your customers?. Linda discusses how to satisfy customers on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Focused Strategies Drive Growth at Successful Organizations" - Linda Popky talks about how growth comes through customer acquisition and retention. – Read release.
Podcast: Linda Popky interviews Dr. Diane Hamilton who discusses why curiosity is so important to today's workplace. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Top of Mind Thursday June 20, 2019: Whatever Goes on Line, Stays on Line
It seems like not a day goes by that we don’t hear about someone whose online comments come back to haunt them.
This week it’s police officers from Philadelphia, St. Louis, and Dallas who are being investigated after racist posts came to light. Harvard rescinded the acceptance of one of the Parkland shooting survivors after discovering racist and anti-semitic Tweets he made just two years ago. And the list goes on and on.
I am continually amazed how many people will post things on social media that they would never consider saying to that individual in person. It’s as if the Internet gives them the freedom to open up and share things that would never otherwise see the light of day.
What they’re forgetting is that the Internet is enduring not endearing. The Library of Congress archives all Tweets. Google searches the web and indexes just about everything ever put online. Facebook or blog posts can be forwarded way beyond the original audience. And once something is online, it’s nearly impossible to remove it. Ask those who are trying to control the spread of inappropriate photos or videos.
What you say in a moment of anger or passion becomes part of your permanent online identity. Humor often doesn’t translate–especially satire. Something you think is hilariously funny might be seen as offensive to others.
Stop and think before you post anything that could be considered inflammatory or offensive. Whatever happens in Vegas may stay in Vegas, but what happens in an online post spreads far and wide.
When is it time to fire a customer? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday June 13, 2019: It Ain’t Over Yet
The two-time defending NBA champion Golden State Warriors have been struggling to keep their title for a third straight year.
A slew of injuries to all of their major players hampered the team all season, but they fought through those to make it to the Finals. Kevin Durant, the leading scorer in the playoffs and a critical part of the Warriors success, missed over a month of playoff games due to a strained calf.
Durant was back in Monday’s game, until he went down in the 2nd quarter with a season ending Achilles tendon tear–one of the most devastating injuries a basketball player can have. The expectation was that the Toronto Raptors, needing only one more game for the title, would close the win without Durant on the court.
And yet the Warriors rallied, winning the game, and setting the stage for yet another elimination game tonight.
Can they beat the odds and do this again tonight, and, if so, then again on Sunday to win the title? We’ll have to wait and see.
But the lesson is clear: Don’t rule out a competitor because they look tired or injured or beaten up. Whether in sports or in business, we see time and time again how both individuals and teams who were thought to be out of the running somehow muster the energy and determination to keep going and stage a comeback.
Not all teams have the resilience necessary to recover from a devastating loss and play on. Many decide it’s not worth the effort to keep competing.
What would your teams do?
How have Amazon and Uber changed the way associations work? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Curious About the Future of Leadership? You Should Be
Dr. Diane Hamilton
Curiosity and Emotional Intelligence Expert
drdianehamilton.com
Dr. Diane Hamilton is a nationally syndicated radio host, speaker, moderator, consultant, and educator. She has a Ph.D. in Business, has taught more than 1000 business courses, and is an expert in curiosity, emotional intelligence, engagement, and other behavioral and cultural-based issues that impact workplace performance. She is the creator the Curiosity Code Index® assessment and author of Cracking the Curiosity Code: The Key to Unlocking Human Potential.
In this podcast, Diane discusses why curiosity is so important to today’s workplace. She talks about the four factors that prevent people from being curious: fear, assumptions, technology, and environment, and how to introduce curiosity into your own work situation.
Listen to this podcast.
Top of Mind Thursday June 6, 2019: 75 Years Later
Today is the 75th anniversary of D-Day–the invasion of Normandy that was a pivotal point in the course of WWII.
It’s hard to believe it’s been three quarters of a century since 156,000 Allied troops landed in France on this day alone.
Few people thought this type of invasion could possibly succeed. Over 425,000 troops died or were wounded in the ensuing battles, nearly half of which were Allied forces. Yet this brave and brazen maneuver changed the course of the war–forcing the Germans to fight on two different fronts at once, which led to the collapse of the Third Reich.
The few people still living from that battle are in their 90s. Their time with us is limited. It’s important that even after they are gone, we continue to remember and acknowledge not just those who died, but all those that served in this effort that ultimately led to freedom for millions of Europeans.
Today we need to take the steps necessary to ensure we safeguard that freedom for coming generations. It’s what we owe to those who landed on a desolate beach in northwestern France seventy-five years ago.
How have Amazon and Uber changed the way associations work? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com