What’s New
Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!
Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Consulting Society Announces Leadership Change, Expanded Offerings" – Read release.
Podcast: Linda Popky interviews Leah Weiss who talks about how it's possible for even people who work in large teams to find purpose in everyday tasks. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: You Can't Beat Experience. What are you doing to make an outstanding customer experience? – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday April 19, 2018: Nerves of Steel
On Tuesday, a Southwest Airlines jet lost an engine on a flight from New York to Dallas. The resulting explosion shattered a window, depressurizing the plane, and hurling shrapnel towards a passenger who later died from her injuries.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: You Can’t Beat Experience
Linda asks: What are you doing to make an outstanding customer experience?
Top of Mind Thursday April 12, 2018: Enduring, Not Endearing
Facebook CEO Mark Zuckerberg spent two days this week testifying before Congress, in the wake of the discovery that as many as 87 million Facebook users may have had their personal data compromised.
The hearings themselves shed little light on the situation, but don’t expect the issue to go away.
Facebook users are upset that their data was sold to outside firms–yet they themselves volunteered to take quizzes, answer personal questions, reveal their buying preferences, etc.
There’s no question that Facebook should have been more transparent about how data was being used. But the fault is not entirely with Facebook.
Anyone who posts personal information on a website, social media, or an app needs to know that there’s someone listening, watching and collecting keystrokes. Sometimes that results in better targeting of content or advertising. Sometimes the outcome is more nefarious.
What we have to remember is that the Internet remains enduring, NOT endearing. What we share online will likely be seen and used by others, and it can always come back and hurt us.
Should we have better privacy protections? Probably. Can we count on that happening? Unlikely. In the meantime, feel free to invoke Linda’s version of the Miranda Rule:
You have the right to remain silent and not respond online. Anything you do say may be held against you in the court of public opinion.
You give up these rights at your own risk. Caveat emptor.
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Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Mind Your Purpose: How Leaders Can Help Their Teams Find Engagement and Passion on a Daily Basis
Leah Weiss
Speaker & Author
www.leahweissphd.com
Leah Weiss is the author of How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind. She is a Stanford Business professor, a corporate consultant for organizations liked LinkedIn, Google and the Omidyar Group, and a public speaker. Leah is an expert in corporate mindfulness, compassion and purpose.
In this podcast, Leah talks about how it’s possible for even people who work in large teams to find purpose in everyday tasks. She explains why purpose should be a priority for all of us, and talks about how we can effectively bring emotions to the workplace.
Listen to this podcast.