What’s New
Article: How to use LinkedIn more effectively for actual connections. Linda discusses tips on how to avoid soliciting connection requests on MultiBriefs: Exclusive.
Article: Mind your mindset to drive your association forward. Linda discusses how a different mindset can help your organization on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday September 24, 2020: Remembering RBG
Ruth Bader Ginsburg was a diminutive woman in many ways.
She was small in physical stature and spoke in a quiet voice. She stated her points calmly and treated everyone with respect. Even those who vehemently disagreed with her on legal matters considered her an esteemed colleague and a friend.
But RBG had an outsized impact on legal matters that affect most of us. Before she argued against discrimination on the basis of sex before the Supreme Court, women couldn’t get a credit card or apply for a mortgage without their husband’s support. Men weren’t offered the same benefits for child care and parental leave as women. When she dissented from a court opinion, she did it with style and class.
RBG strongly believed in the US Constitution–and she carried a pocket copy with her at all times. She stood up for justice and equality for all and she did it in a quiet, calm, professional manner.
It appears that another woman may be nominated to take her seat on the court. But it’s unlikely that any of the likely candidates can bring the combination of legal knowledge, experience, candor, compassion, and style to the position. Her position will be filled, but she cannot be replaced.
RIP RBG. May her memory be for a blessing.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday September 17, 2020: Time to Start Over
I don’t know anyone anywhere who’s saying, 2020 is so great–let’s do it all over again!
A killer virus, economic depression, out of control wildfires, unprecedented hurricanes, nasty political maneuvers, massive unrest due to ongoing social justice issues–even killer locusts. Yikes.
Most people say they can’t wait for the year to be over. I’ve got good news for you: Tomorrow is the last day of the year!
The year 5780, that is. According to the Jewish calendar, the new year 5781 starts at sundown tomorrow evening. I can’t think of a better time to put aside everything we’ve endured for the past year and start again fresh.
You don’t have to be Jewish to take advantage of this. Fall is a great time to start afresh. No reason to wait any longer. Just make the decision that you will look forward and create a great new year ahead–starting tomorrow night.
I wish you all a happy, healthy, prosperous, and safe year ahead.
(And if this doesn’t work for a reset, we still have the traditional start of the new year in January, and Asian new year in February….)
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday September 10, 2020: In a Foggy Haze
The sun never rose yesterday in Northern California and much of the Pacific Northwest.
A creepy orange haze blanketed the area from what should have been sunrise to nightfall. It was so dark that lights were needed all day long. Early morning, noon, and dusk all looked the same.
Today the orange has changed to grey. There’s more light, but the particulate matter count from the fires in the region is much higher–making the air extremely unsafe to breathe for most people.
What’s strange is that most of the fires are not local. But the smoke and ash are traveling through the air and impacting millions of people. When that happens, there isn’t much you can do but stay inside as much as possible and wait it out.
Much of 2020 has been like a grey cloud hovering above us. Most businesses have been impacted–some won’t make it through this, others will be permanently changed.
None of us are happy about all this, but like the ash cloud over the West Coast, there isn’t much we can do to make it disappear quickly. What’s important is that we take actions to take care of ourselves, our businesses, and our customers as much as possible.
And we need to take advantage of opportunities to shine again when the fog lifts.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday September 3, 2020: Change is in the Air
This week, 3 major airlines did something revolutionary: they did away with a fee that was a big revenue producer for them.
On Sunday, United announced they are eliminating change fees–those pesky charges slapped on customers who decide they want to change their itinerary after they’ve ticketed their travel.
Shortly after that, American and Delta announced they will follow suit. They join Southwest, who for years has used the fact they did not charge these fees as a competitive advantage.
With the extended impact of the pandemic, airlines are struggling. They’ve had to waive change fees over the last several months, because there’s so much uncertainty about when and where people will fly.
United also announced they are furloughing 16,000 employees because of the drastic drop in air travel, and other airlines will do the same. That’s why it makes sense for airlines remove any potential barriers to customers returning to the skies.
Yes, the fees created revenue. But they also irritated travelers. Stuff happens and travel plans change. Why make it more difficult for your customers to use your product or service?
What obstacles do your customers have to face when doing business with you? Now’s the time to do away with anything that might cloud your relationships with customers.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com