Top of Mind Thursday November 14, 2019: The Supernatural Effect

Top of Mind Thursday

On Tuesday evening, I attended a Carlos Santana concert in San Francisco, celebrating the 20th anniversary of the release of the Supernatural album.

Leverage2Market LogoIn a world where musical acts come and go quickly, there are a few acts that stand the test of time…The Rolling Stones, The Eagles, Elton John, Billy Joel, to name a few, are all touring and playing music they wrote 20, 30, even 40 years ago. Some of the songs Santana played this week debuted at Woodstock half a century ago.

On a different front, the world is preparing to celebrate the 250th anniversary of Ludwig van Beethoven’s birth next year. We still wonder at the genius of J.S. Bach in the 270 years since his death, and of Frederick Chopin in the 170 years since his. The rhythms and riffs of African music are integrated into jazz and folk music across centuries and around the globe.

Yet, there’s been a multitude of artists whose music doesn’t last a decade, let alone three centuries.

What makes certain music by certain artists or composers timeless? We can consider composition and structure, instrumentation, or the fit between music and lyrics.

But in the end, the reason nearly 20,000 people sang along and cheered to tunes Carlos Santana had created decades ago is that these songs touched a chord. The rhythms and melodies are familiar; the lyrics evoke timeless emotions. And Santana’s message is clear: we can use the power of music to make the world a better place. Love and joy conquer fear.

That’s an effect that’s truly supernatural.

 

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Top of Mind Thursday November 7, 2019: Advancing Success

Top of Mind Thursday

Yesterday in New York City, the Society for the Advancement of Consulting (SAC) presented its inaugural awards for consultants who advanced the profession of consulting.

Leverage2Market LogoA team of SAC members worked diligently to develop the process for selection, then reviewed candidates and determined who deserved the award.

The 4 criteria used to rank applicants were:

  • Client Success
  • Innovation
  • Advocacy/Growth by Association
  • Resilience

We can adapt these criteria to fit almost any area of business:

  • What do you do to make your customers more successful?
  • How do you encourage innovation in your area?
  • How do you advocate for others and work together for mutual success?
  • How resilient are you when the inevitable downturn or crisis hits–how do you bounce back?

Andrew Hollo, honored as an established consultant, noted that he became significantly more successful when he changed his mindset to get rid of erroneous beliefs.

Amy Segami, the emerging consultant winner who paints on water, noted that all things flow. Nothing stands still. You need to understand how to use the flow to move forward.

How would you rate yourself on these four criteria? What are you doing to make sure your business is moving forward with the right mindset?

 

How do you act in a climate of change? Read my article.

Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!

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Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

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linda@popky.com
(650) 281-4854
www.leverage2market.com

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Top of Mind Thursday October 31, 2019: Trick or Treat

Top of Mind Thursday

 

 

 

 

Tonight is Halloween–the night when kids of all ages dress in costume and knock on doors saying, “Trick or treat.”

Leverage2Market LogoThe expectation is that their goodie bags will be filled with lots of tasty treats–without any tricks involved.

Our customers love when we treat them, too. Most organizations will focus on customer appreciation days or events and they are quick to tell us they love their customers.

But how often do customers feel tricked instead of treated? What happens between the appreciation events? Have you instilled a culture that lets staff and employees know they should be treating customers well every single day?

Too often, not paying attention to customers causes them to be spooked. And the result of that could haunt you for a long, long time.

 

How do you act in a climate of change? Read my article.

Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!

Contact me to find out how to get heard above the noise.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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We All Just Want to Belong: How to Build Strong, Successful Communities That Work

Jono Bacon
Founder
Jono Bacon Consulting
jonobacon.com

Jono Bacon, is a leading community and management strategy consultant, speaker, and author. He is the founder of Jono Bacon Consulting, which provides community and management strategy, execution, and coaching and the author of the best-selling The Art Of the Community. He has previously served as director of community at GitHub, Canonical, XPRIZE, OpenAdvantage, and is the founder of the primary annual conference for community leaders and managers, the Community Leadership Summit, as well as the Open Collaboration Conference.

In this podcast, Jono explains how important it is for businesses to build strong communities. He talks about the difference between public and private communities, discusses consumer, champion, and collaborative communities, and provides tips for how to keep communities healthy in an age of social media and outrage culture.


ListenListen to this podcast.


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