Top of Mind Thursday February 22, 2018: From the Mouths of Babes

Top of Mind Thursday

Last Friday, we witnessed another horrific event: a 19 year old expelled from high school returned the following day with multiple semi-automatic weapons to kill 17 people and injure 14 more.

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Unfortunately, incidents of mass shootings in schools and other public places are now commonplace in this country. What happened next, however, is not.

Students who survived the attack were not placated with the formulaic “thoughts and prayers” from elected officials. They were not satisfied by second amendment proponents and the NRA who said the situation was unavoidable. They weren’t content to blame the FBI for missing the warning signs on this shooter. They wanted something more: to know their classmates hadn’t died in vain.

In the week since the attack, they have spoken out publicly, organized a protest in Tallahassee, and are planning marches on Washington, DC and across the country. Their message: Enough is enough. This needs to stop.

It’s too soon to know if they’ll be successful. But where those in charge have been stymied, perhaps our children will be able to affect positive change.  Let’s hope the adults in the room take notice and follow their lead.

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Leading the Unleadable: Transforming Friction to Innovation

Alan Willett
President
www.oxseeker.net

Alan Willett, President of Oxseeker, is a master at transforming friction points in technology-dependent organizations into innovation and the author of the award-winning book Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and Other Difficult People. Originally a software engineer, he quickly took on management positions as a result of his strong organizational skills and commitment. At Xerox, he was part of the management team that created Xerox’s first-ever digital print production system. Throughout his career, Alan has worked side by side with executives and leading experts from around the world.

In this podcast, Alan talks about why it’s important for organizations to find ways to harness the energy of those people that appear to be difficult and even unleadable. He discusses why the problem is often with the leaders, rather than the employees, and tells us why organizations need friction to keep innovation alive.


ListenListen to this podcast.


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Just a Moment for Marketing: Mocha on Marketing: Choosing Your Treats

Mocha and Linda say: Ask your customers what they prefer.

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Top of Mind Thursday February 15, 2018: Not Content with Bad Content

Top of Mind Thursday

They’re mad as hell and not going to take it anymore. This week, Unilever, owner of more than 1000 global brands, threatened to pull its ads from online platforms like Facebook, Google, and Twitter if they don’t clean up their content.

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We’ve heard about how the Russians created fake news and ads to influence the 2016 elections. Now advertisers are pushing back about fake news, hate speech, and abusive content. They don’t want their ads showing up on YouTube next to content from sexual harassers or white nationalists.

This is no small matter. Digital advertising spending hit $209 billion last year–exceeding spending on traditional advertising for the first time ever.  If advertisers don’t believe in the integrity of online advertising platforms, then how can they justify spending more than half their marketing budget on those platforms?

It’s up to Facebook, Google, Twitter and the like to transform this threat into a more secure platform where sources can be verified and extremist, racist, homophobic, and anti-semitic content will be caught and filtered out.

And it’s up to us as viewers to push back when we see inappropriate content. Unilever alone spent $9 billion on advertising last year. We need to let big advertisers know “we didn’t know where the ads would be placed” is no longer an acceptable answer. And that’s not fake news.

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Contact me to find out how to get heard above the noise.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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