Just a Moment for Marketing: When Uncontrolled Friction is Destructive

Linda advises: Create a situation where constructive friction can survive.

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Top of Mind Thursday July 12, 2018: Not Caving Into Pressure

Top of Mind Thursday

On Tuesday, the world breathed a collective sigh of relief as the last members of a Thai soccer team and their coach were safely extracted from a cave where they’d been trapped for 18 days due to unexpected heavy rains.

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That the group was even found–let alone rescued and in good health–is nearly miraculous. An international team of cave exploration experts, trained divers, medical personnel and others came together to devise an evacuation strategy that was both difficult and dangerous–and did result in the death of one of rescuers.

 

Yet those on both sides of the drama persevered: The coach, who studied to be a Buddhist monk, kept the boys safe and calm during their long, harrowing ordeal. The rescue team created and tested intricate plans to remove one boy at a time, then painstakingly executed as necessary, with each individual rescue taking 9-11 hours from start to finish.

 

What an outstanding example of what human beings can accomplish when we work together to save lives. In the midst of an increasingly hostile and polarized world environment, more than 100 men and women from all around the world came together to defy the odds and bring the team home.

 

Look what we can do when we refuse to cave into pressure.

 

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(650) 281-4854
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Just a Moment for Marketing: Friction Point: When Friction Sparks Change

Linda asks: What happens when friction does not sponsor constructive change?

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Top of Mind Thursday July 5, 2018: We Hold These Truths To Be Self-Evident

Top of Mind Thursday

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness.

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That to secure these rights, governments are instituted among men, deriving their just powers from the consent of the governed. That whenever any form of government becomes destructive to these ends, it is the right of the people to alter or to abolish it, and to institute new government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their safety and happiness….

 

The message is as relevant today as it was 242 years ago.

 

May the spirit of the Declaration of Independence and our Founding Fathers guide us through today’s tumultuous world as it did in 1776.

 

To subscribe, please click here.

 

Contact me to find out how to get heard above the noise.

 


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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