Top of Mind Thursday May 24, 2018: The Royal Treatment

Top of Mind Thursday

Last weekend, the attention of much of the world was focused on Windsor, England, where Britain’s Prince Harry wed American actress Meghan Markle in a much-anticipated televised extravaganza.
 

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The Harry-Meghan romance has captured the hearts and minds of people on both sides of the Atlantic. An heir to the British throne marrying a divorced American actress who is actually several years older than him. Reminders of the short and tragic life of Harry’s mother, Princess Diana. A ceremony that mixed British royal tradition with touches of Meghan’s bi-racial American heritage.

 

A descendant of slaves marrying the descendant of the monarch who may have once sold her ancestors into slavery? The Royal Family appears to have accepted Meghan whole-heartedly into their fold–regardless of her heritage.

 

Yet, on this side of the pond, England’s former colony is still struggling with how to handle those same descendants of slaves. While Meghan marries into royalty, Blacks in America are subject to interrogation and arrest for waiting in Starbucks, shopping in Nordstroms, renting an AirBnB, and even sleeping in their own Yale college dormitory.

 

What’s wrong with this picture? Maybe it’s time we took a cue from our former colonizers and start accepting people for who they are, rather than focus on the color of their skin, religion, sexual preference, or ethnic background. If the Queen of England can do it, why can’t we?

 

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Step Up to Stand Out: Write That Book in a Flash

Dan Janal
Founder, PR Leads
www.WriteYourBookInaFlash.com

Dan Janal helps businesses build their brands with books. He has written more than a dozen books, six of which have been translated into other languages. An award-winning daily newspaper reporter and business newspaper editor, Dan is a publicity and marketing expert who has helped more than ten thousand authors and experts build their platforms over the last 17 years with his highly regarded PR Leads services. His latest book is Write Your Book In a Flash.

In this podcast, Dan tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. He explains the 10 essential steps to writing a book and the 3 biggest mistakes writers make that cost time, money, and self-confidence. He clarifies the roles of book coaches, ghostwriters and editors, and outlines the first steps to take to get that first book jumpstarted.


ListenListen to this podcast.


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Just a Moment for Marketing: A Hero Whose Time Has Come

Linda says: Take your inspiration from heroes who bring out the best in us.

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Top of Mind Thursday May 17, 2018: Uncivil Actions

Top of Mind Thursday

There’s been much attention directed at a White House aide who made a nasty comment about ailing Senator John McCain recently (“we don’t have to consider his input–he’s dying anyway!”).
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The White House communications staff appears to be focused on the fact that this comment leaked–trying to find the leaker and stop future leaks–rather than acknowledging this was inappropriate and offering a formal apology.

 

This is not just a Trump administration problem, or even a Washington-based problem. This type of incivility shows up more and more in all walks of life. We now have people practically screaming profanities at others on social media, and we see similar inappropriate behavior in everyday face-to-face interactions.

 

Let me remind you of one of my cardinal rules: Just because you can, doesn’t mean you should.
 
Technology allows us to say and do things we might never have considered just a few years ago. The current polarization in political views has translated into the feeling we have carte blanche to attack everyone who disagrees with us, rather than just their point of view.

 

None of this does any of us any good. It makes us all look mean and petty. Try instead to imagine yourself on the receiving end of what you’re sending. If you wouldn’t like to receive it, then don’t send it. And if something inappropriate does get out, apologize quickly and move on.

 

It’s the more civil thing to do.

 

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Contact me to find out how to get heard above the noise.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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