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Step Up to Stand Out: Write That Book in a Flash

Posted on May 22, 2018 by Leverage2Market

Dan Janal
Founder, PR Leads
www.WriteYourBookInaFlash.com

Dan Janal helps businesses build their brands with books. He has written more than a dozen books, six of which have been translated into other languages. An award-winning daily newspaper reporter and business newspaper editor, Dan is a publicity and marketing expert who has helped more than ten thousand authors and experts build their platforms over the last 17 years with his highly regarded PR Leads services. His latest book is Write Your Book In a Flash.

In this podcast, Dan tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. He explains the 10 essential steps to writing a book and the 3 biggest mistakes writers make that cost time, money, and self-confidence. He clarifies the roles of book coaches, ghostwriters and editors, and outlines the first steps to take to get that first book jumpstarted.

Listen to this podcast.

Posted in Marketing Thought Leadership Podcast, Podcasts | Tagged Dan Janal, Linda Popky, marketing thought leadership, PR Leads, write your book in a flash | Comments Off

Just a Moment for Marketing: A Hero Whose Time Has Come

Posted on May 21, 2018 by Leverage2Market

Linda says: Take your inspiration from heroes who bring out the best in us.

Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success | Tagged Bay Area, brand strategy, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker | Comments Off

Top of Mind Thursday May 17, 2018: Uncivil Actions

Posted on May 17, 2018 by Leverage2Market

Top of Mind Thursday

There’s been much attention directed at a White House aide who made a nasty comment about ailing Senator John McCain recently (“we don’t have to consider his input–he’s dying anyway!”).

The White House communications staff appears to be focused on the fact that this comment leaked–trying to find the leaker and stop future leaks–rather than acknowledging this was inappropriate and offering a formal apology.

This is not just a Trump administration problem, or even a Washington-based problem. This type of incivility shows up more and more in all walks of life. We now have people practically screaming profanities at others on social media, and we see similar inappropriate behavior in everyday face-to-face interactions.

Let me remind you of one of my cardinal rules: Just because you can, doesn’t mean you should.

Technology allows us to say and do things we might never have considered just a few years ago. The current polarization in political views has translated into the feeling we have carte blanche to attack everyone who disagrees with us, rather than just their point of view.

None of this does any of us any good. It makes us all look mean and petty. Try instead to imagine yourself on the receiving end of what you’re sending. If you wouldn’t like to receive it, then don’t send it. And if something inappropriate does get out, apologize quickly and move on.

It’s the more civil thing to do.

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