What’s New
Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen
Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.
Podcast: Linda Popky interviews Roberta Matuson who talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. - Listen
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "The Best Companies Innovate for Growth, Not Just Survival" - Linda notes that the 'good old days' of normal are gone, so create new and different offerings that fit the times and thrive! – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Top of Mind Thursday – November 18, 2021 Whose Ad Was That Anyway?
No one wants to see another boring ad.
We are inundated with thousands of messages a day–most of which aren’t worth our conscious attention. So it makes sense that businesses and brands would try to create memorable spots that burn their images into our brains.
The insurance industry, in particular, has taken this to heart. We have the GEICO gecko, Flo from Progressive, Jake from State Farm, and now the Liberty Mutual LiMu emu.
How effective are these? Well, we do remember them and talk about them. Jake is even in his second lifetime for State Farm.
But now we have an entity called Meta. Meta is the new parent company for Facebook and its assorted businesses. It’s short for the Metaverse, which is the latest virtual reality/computer-generated environment being pushed by the company formerly known as Facebook.
Meta has a new set of ads featuring animated jungle animals chanting Meta in the background. I’ve seen them a number of times now and I still can’t figure out what the message is, what action (if any) I should take after seeing them…and, most importantly. whose ad was that anyway–Meta, who?
Entertaining the audience is fine, but successful branding and marketing builds awareness, consideration, purchase, and preference. It also creates champions who evangelize your product or service to others.
But to do that, I first need to remember who you are and what you’re offering. That’s a metaprinciple to remember–no what what multiverse you’re occupying.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – November 11, 2021 – 11/11 at 11
On November 11, 1918 at 11:00 am, a ceasefire agreement was signed ending World War I.
We call this Veterans’ Day in the US, but the day is also, celebrated as Armistice Day in some countries. In Australia, it’s called Remembrance Day.
Ten years ago, I had the opportunity to be in Melbourne, Australia on Remembrance Day, where there is an annual celebration each year at the Shrine of Remembrance. The Shrine is built so that at exactly 11am on November 11th a natural ray of sunlight shines on the Stone of Remembrance and illuminates the word “love.”
We were part of a large crowd of people who queued up to enter the Shrine as close to 11am as possible to see this phenomenon and participate in the annual ceremony honoring those Australians who were killed in various military conflicts, both before and after 1918. It was a powerful, solemn experience.
Here, banks and post offices are closed on Veterans Day. There are a few parades and tributes to those who served in the armed forces, and, of course, we have special Veterans Day sales.
At a time when we see so much conflict–both across the world and at home–it’s worth taking time out of our daily lives to remember the sacrifice of the men and women who died for their country so that we can enjoy our freedom and way of life.
Perhaps we can find a way to carry this ray of light with us throughout the year to come.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
We Never Talk Any More: Why some of our most important conversations are the ones we don’t have.
Robert Matuson
President
Matuson Consulting
matusonconsulting.com
For more than 25 years, Roberta Matuson, president of Matuson Consulting, has helped leaders in highly regarded companies, including General Motors, New Balance, and Microsoft, and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent.
Roberta is the author of six books including Evergreen Talent: How to Seed, Cultivate, and Grow a Sustainable Workforce, and the international bestseller Suddenly In Charge: Managing Up, Managing Down, Succeeding All Around, a Washington Post Top 5 Business Book For Leaders. Her newest book, Can We Talk? Seven Principles for Managing Difficult Conversations at Work was released in October 2021.
In this podcast, Roberta talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. She outlines the seven principles to keep in mind when having difficult conversations at work and shares common mistakes she sees people make in these conversations.
Listen to this podcast.
Top of Mind Thursday – November 4, 2021: Supply Chain Scapegoat
Prices rising? Empty store shelves? Not enough new cars? Holiday deliveries delayed? Blame the supply chain–everyone else is.
We’ve been told shipments are delayed due to disruptions in the supply chain because of the pandemic. Factories aren’t able to have enough production–which impacts the supply chain. There aren’t enough people to unload container ships, drive trucks, or work in “essential jobs.” All of these disrupt the supply chain.
While it’s true that there have been disruptions in how goods get from manufacturing through distribution to the consumer, it doesn’t make sense to blame this on the supply chain itself. The real question is why is the supply chain disrupted?
We’ve turned cause and effect upside down: the disruption is the effect, not the cause. Eighteen months ago, the cause was sickness, death , and lockdowns caused by COVID. Now in addition to the fear of illness, we see people leaving their jobs because of low wages, frustration with poor working conditions, and stressful working environments.
Here’s the problem: You can’t change a situation by focusing on the effect. Instead of complaining about the result, we need to determine the root cause then take steps to fix those issues.
Much more effective than just blaming a scapegoat.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com