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Batting a Thousand: How Avoiding the Seven Deadliest Communication Sins Helps Small Business Win Big

Posted on April 24, 2018 by Leverage2Market

Skip Weisman
Speaker, Trainer, Coach, Consultant
www.yourchampionshipcompany.com

Since 2002, former professional baseball executive Skip Weisman has been working with small businesses with six to 60 employees to create championship cultures and work environments. Skip works with small businesses owners in virtually every industry from hometown banks and credit unions to independent insurance agencies, small manufacturers, food distributors, and even plumbers. His book A New Standard for Workplace Communication: Overcoming the 7 Deadliest Communication Sins was published in April 2018.

In this podcast, Skip tells us why he believes communication is the cause of every success, failure, and frustration that people experience in business. He explains the seven deadly sins of communication, and tells us what we should expect by focusing on higher communication standards that avoid these errors.

Listen to this podcast.

Just a Moment for Marketing: Never Be Content with Content

Posted on April 23, 2018 by Leverage2Market

Linda recommends: Create superb and ongoing content.

Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success | Tagged Bay Area, brand strategy, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker | Comments Off

Top of Mind Thursday April 19, 2018: Nerves of Steel

Posted on April 19, 2018 by Leverage2Market

Top of Mind Thursday

On Tuesday, a Southwest Airlines jet lost an engine on a flight from New York to Dallas. The resulting explosion shattered a window, depressurizing the plane, and hurling shrapnel towards a passenger who later died from her injuries.

But the bigger story is how the plane’s pilot, a former Navy fighter pilot, landed the damaged plane safely, saving the lives of the other 148 people onboard.

The pilot, Tammie Jo Shults, stayed calm and cool as she kept the aircraft aloft and managed the emergency landing as cleanly as possible, given the situation. Passengers, first responders, and airline officials have all spoken glowingly about how Shults handled this situation.

No, she’d never landed a plane in this condition. But Shults, one of the first female fighter pilots, had extensive Navy training, as well as experience piloting commercial jets. In the midst of what might have been a major tragedy, her composure went a long way to keep the plane together.

Think about how prepared your team is for a major disaster. Have they gone through possible worst-case scenarios, considering all options? Have you hired seasoned execs who are not thrown by curveballs thrown their way? Will they stay calm and cool in the line of fire?

Steel is strengthened through exposure to heat. The time to do that is before a disaster strikes.

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