What’s New
Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.
Podcast: Linda Popky interviews Lisa Nirell who shares insights in marketing innovation from her six years of surveying CMOs globally. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Mindful Marketing in a Mindless World
Lisa Nirell
Founder
Energize Growth LLC
www.mindfulmarketer.com
Lisa Nirell, the founder of EnergizeGrowth® LLC, helps CMOs and CEOs accelerate marketing innovation and growth. Top organizations such as Adobe, LinkedIn Learning, Google, AARP, and Hilton hire Lisa to formulate new strategies and launch breakthrough marketing ideas. She leads sever private MO peer communities, including the Marketing Leaders of DC and Marketing Leaders of Atlanta. She is the author of The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World, and EnergizeGrowth Now: The Marketing Guide to a Wealthy Company.
In this podcast, Lisa share insights in marketing innovation from her six years of surveying CMOs globally. She describes practices marketing leaders can adopt to be more mindful, and explains why today’s marketing leaders need to think about being chaortic to success in today’s fast moving, data-driven world.
Listen to this podcast.
Top of Mind Thursday November 15, 2018: Deja Vu All Over Again
This week, California is burning, yet again. This time the most deadly fire in the state’s history destroyed the town of Paradise in the northern part of the state, killing more than 50 people. And in Southern CA, the Woolsey fire has displaced thousands and destroyed hundreds of homes.
If this sounds familiar, it’s because we’ve been here before. It was only a year ago that downed PG&E transformers sparked the deadly Wine Country fires in Santa Rosa and Sonoma. Two years before, the utility was held responsible for a similar, smaller fire in Butte County.
Both of this year’s fires appear to have started the same way–a downed PG&E transformer near Paradise, and a similar incident involving a Southern CA Edison transformer near Thousand Oaks.
After last year’s disaster, the utilities told us they were putting safety plans in place: trimming excess vegetation, replacing aging equipment, proactively turning off power during high risk conditions, alerting customers when fire danger was imminent.
It does not appear those actions were taken in these situations, which means all of this devastation and loss of life was totally preventable.
What good does it do to have a comprehensive safety plan if you don’t execute it in emergency conditions?
Think about your business. Are there contingency plans you’ve put in place but haven’t been prepared to execute? Have you given your team the authority to quickly take steps in an emergency, without going through extensive procedures or bureaucracy? Can you take effective action at a moment’s notice?
It’s bad enough to suffer through a disaster once, but making the same mistakes multiple times is inexcusable. There’s no reason to have deja vu all over again.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Can You Have Not Enough Friction?
Linda observes: Creative disagreement leads to new ideas and improvements.
Top of Mind Thursday November 8, 2018: What Comes Next
If you’re like me, you are probably tired of all the ads, rallies, press conferences, etc. surrounding Tuesday’s mid-term elections.
The good news is there was a huge increase in voter participation-estimates are nearly 40% more people voted this week than in the previous mid-term election. The bad news is the election season seems to be getting longer and longer. I expect the campaigning for 2020 will start in earnest any day now.
What can we take from this week’s results?
- People participate when they feel the results affect them, and that their vote can in turn affect the results.
- Emotion trumps logic every time. On all sides, voters were influenced by the rhetoric and cries of those they thought represented their point of view.
- America is changing. Tuesday’s winners included more women elected to Congress than every before, as well as people representing the LGBT, Muslim, African-American, and Hispanic communities. Another group of candidates didn’t win, but they made their races surprisingly close.
Unfortunately, the country remains highly polarized. Before we get too deep into the next round of national races, this would be a great time to take a step back, breathe, and try to remember that we’re all in this together.
A little quiet time and healing would be helpful, before we jump into what’s coming next.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com