What’s New
Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.
Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Just a Moment for Marketing: Can You Have Not Enough Friction?
Linda observes: Creative disagreement leads to new ideas and improvements.
Top of Mind Thursday November 8, 2018: What Comes Next
If you’re like me, you are probably tired of all the ads, rallies, press conferences, etc. surrounding Tuesday’s mid-term elections.
The good news is there was a huge increase in voter participation-estimates are nearly 40% more people voted this week than in the previous mid-term election. The bad news is the election season seems to be getting longer and longer. I expect the campaigning for 2020 will start in earnest any day now.
What can we take from this week’s results?
- People participate when they feel the results affect them, and that their vote can in turn affect the results.
- Emotion trumps logic every time. On all sides, voters were influenced by the rhetoric and cries of those they thought represented their point of view.
- America is changing. Tuesday’s winners included more women elected to Congress than every before, as well as people representing the LGBT, Muslim, African-American, and Hispanic communities. Another group of candidates didn’t win, but they made their races surprisingly close.
Unfortunately, the country remains highly polarized. Before we get too deep into the next round of national races, this would be a great time to take a step back, breathe, and try to remember that we’re all in this together.
A little quiet time and healing would be helpful, before we jump into what’s coming next.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday November 1, 2018: Stretch No More
Yesterday afternoon, Willie McCovey, legendary Hall of Fame first baseman for the San Francisco Giants for many years, passed away at the age of 80.
The 6 foot 4 inch McCovey (nicknamed “Stretch”) teamed up with outfielder Willie Mays to give opposing teams “the Willies” by terrorizing them at the plate and in the field. Throughout his career, McCovey hit 521 home runs, and was one of just a handful of players to win Rookie of the Year, league MVP, and All Star Game MVP honors.
But McCovey was a giant off the field as well. He was gracious and generous, always had a smile on his face and a kind word for young fans. He was a fixture at the ball park every season, despite ongoing health issues with resulted in being confined to a wheelchair in recent years.
Willie was our neighbor in Woodside for many years, where the baseball field at the local elementary school is named after him. In 2000, the Giants named the inlet outside their new ballpark McCovey Cove. A handful of home run balls splash into the cove each year.
But the honor Willie was most proud of was the Willie Mac award, given each year since 1980 to the most inspirational player on the San Francisco Giants. Willie was there to present the award personally each year, including this past September.
His warm presence and easy smile will be sorely missed by the team, the fans, and the baseball world.
RIP, Willie. They don’t make ballplayers like you any more.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday October 25, 2018: Someone May Take You Seriously
In the last 24 hours, we’ve seen at least 9 explosive devices sent to prominent Democratic politicians, businessmen, and celebrities, including two ex-presidents.
So far, all of the devices were intercepted by law enforcement before they were able to detonate. But it’s not clear if all of them have been found, and we don’t yet know who is behind this.
We are two weeks away from mid-term elections and the rhetoric and emotional outcries are reaching a fevered pitch. Most of us recognize hyperbole when we see it and we dismiss it. Yet, there are those who believe the rantings and ravings of leading politicians and feel like they need to do something dramatic to help the cause.
We need to be aware that what we say and do, especially in the height of competition, can be misinterpreted by others. We see celebrities apologizing for insensitive remarks made without considering the consequences. If the faux pas is egregious, they may even get fired.
What are you saying or doing about your business that could be misinterpreted or might cause inappropriate action? Before you speak, stop and realize someone may actually be taking you seriously.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com