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Article: A net loss: Why focusing on Net Promoter Scores can hurt your business. Linda discusses building customer loyalty on MultiBriefs: Exclusive.
Article: When It's Time to Fire a Customer. Linda talks about when a customer is too costly to keep.
Article: 5 business lessons from the NBA Finals. Linda discusses five lessons from the NBA's championship series for us in business on MultiBriefs: Exclusive.
Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Focused Strategies Drive Growth at Successful Organizations" - Linda Popky talks about how growth comes through customer acquisition and retention. – Read release.
Podcast: Linda Popky interviews Seth Kahan who discusses the core competencies of visionary leadership. - Listen.
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Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Top of Mind Thursday July 18, 2019: The Prime Directive
Monday was the fifth annual Amazon Prime Day, when millions of items were on sale on the Amazon website for Prime members.
The good news is this year, Amazon’s servers didn’t crash like did in 2018. The even better news for Amazon is that in 36 hours they sold over 175,000,000 items, bringing in an estimated $5B+ in Prime Day sales–a 72% increase from last year.
But the best news of all is how much of an impact this “Christmas in July” event has had on the entire retail sector. Such brands as Target, Walmart, Best Buy, and eBay hosted their own online sales on July 15th, and many brick & mortar chains followed suit.
Amazon took a traditionally slow, quiet summer sales period and transformed it into a sales event that rivals and in some cases surpasses Black Friday. In one sense, Jeff Bezos has provided a service to the whole industry–an immense amount of free marketing the other ecommerce brands couldn’t possibly afford on their own.
It’s wonderful to create a new event or promotion that draws business to you. But sometimes you can do just fine by riding the coat tails of the biggest player in the category.
All you need to do is follow the Prime directive.
When is it time to fire a customer? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday July 11, 2019: Scoring Big
From the start, they were dominant. The US Women’s National Team won the soccer World Cup Title on Sunday–their fourth title in the seven times the competition has been held.
Their achievement on the field has been followed by a ticker tape parade in New York City and the ESPY award for best team of the year. Yet it’s their efforts off the field that show the team’s mettle. Earlier this year, 28 team members filed a lawsuit demanding they get paid on the same level as the men’s team.
Players on the men’s team get $68,750 for making the World Cup team; the women–only $15,000. The men’s team got $9 million for losing in an earlier round; the women’s team–$2 million for winning the championship.
In the past, the pay discrepancy was dismissed because the audience for women’s soccer was not that big and the team was not nearly as popular. Those excuses were blown away this year. Ratings for Sunday’s final match were more than 400% higher than the last match four years ago, AND more than 22% higher than for last year’s men’s World Cup matches. Plus this week the US women’s team World Cup jersey became the best selling soccer jersey on Nike’s online site–ever.
They’ve proven they can deliver on the field. It’s time to give this women’s team an even playing field off the field as well–setting the stage for female athletes to score as big as their male compatriots.
When is it time to fire a customer? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Where No One’s Gone Before: The Power of the Grand Challenge
Seth Kahan
www.visionaryleadership.com
Seth Kahan is widely recognized as being on the forefront of Visionary Leadership, and a trusted advisor to over 100 CEOs. He’s a sought after business strategy specialist, a respected thought leader and convener of Grand Challenges, and the author of the business bestsellers Getting Change Right, Getting Innovation Right, and the recently released Visionary Leadership.
In this podcast, Seth discusses the core competencies of visionary leadership. He tells us what makes up a Grand Challenge, and explains how organizations can use a Grand Challenge to build thought leadership and stand out from the crowd.
Listen to this podcast.
Top of Mind Thursday July 4, 2019: A Declaration
Two hundred forty three years ago, America declared its independence from Great Britain.
We’ve also had our share of shameful episodes: Slavery and segregation in the South, Jim Crow laws, and racism today. Internment of Japanese citizens and imprisonment of migrant children. Anti-Semitism, Islamaphobia, misogyny, and homophobia–including mistreatment of transgender people. Distrust and mistreatment of immigrants–in spite of being a nation built by and for immigrants.
In the midst of the parades and fireworks, the BBQs and celebrations, it’s important that we take time out to remember the words of our Founding Fathers:
We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness.
Today, in 2019, the words of the Declaration of Independence still remain goals, not accomplishments. We have come far in nearly two and a half centuries, but we still have a long way to go.
When is it time to fire a customer? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com