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LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.
Article: The just-in-time effect: How Amazon and Uber have changed associations. Linda discusses how to survive in a just-in-time world on MultiBriefs: Exclusive.
Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.
Article: Are you being served? What about your customers?. Linda discusses how to satisfy customers on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Nominations Open for Advancing Consulting Award" - Linda Popky says this award will acknowledge the work done by sole practitioners. – Read release.
Podcast: Linda Popky interviews Michelle Tillis Lederman who discusses the difference between networking and connecting, and discusses the seven mindsets of connectors. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday April 18, 2019: In Disrepair
The world watched in stunned disbelief this week, as the Cathedral Notre Dame in Paris caught fire and burned for hours, with hundreds of firefighters bravely fighting back the blaze to save irreplaceable artwork and religious artifacts.
When the flames died down, it appears that the main part of the cathedral remained standing, with many precious pieces of artwork and religious relics spared. Several of France’s richest citizens have already pledged billions of euros toward the immense effort needed to rebuild the 800 year old landmark.
It’s too soon to know what caused the fire, but it possibly was related to remodeling efforts intended to restore the building to its former glory. What had not been well-publicized was how the condition of the much-loved cathedral had deteriorated due to lack of proper maintenance. The building was in terrible disrepair. As a result, when a spark started in the attic, it spread quickly in a structure that was filled with flammable materials and lacking in basic fire prevention and suppression capabilities.
How different might this situation have been if those in charge had taken time to correct deficiencies when they were small, before they created conditions that were ready to turn disastrous with just a spark.
Are your customers being served? How sure are you about that? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday April 11, 2019: Why Are You Memorable?
I’m in Washington, DC this week with 120 other top consultants at Alan Weiss’s Million Dollar Consulting Convention. This morning noted speaker Lou Heckler was memorable for combining humor with key learning points he wanted to get across.
He also spoke about the time he got outstanding customer support from a Marriott employee in North Carolina. When he was later asked to recommend a hotel for an event in that city, only one name came to mind: Marriott.
Contrast that to my experience with Budget Rentacar at Dulles Airport the other day. I arrived (on time) to find that the car I had reserved and paid for in advance was not available. In fact, there were NO cars available–for me and the other people in line.
Eventually, they found me a car somewhere. But this was the second unpleasant experience I had with Budget in 5 weeks. Was it memorable? Absolutely. Will I refer them to others, or even use them again myself? Absolutely not.
What are you doing to be memorable to your customers? And are they remembering you for the right reasons?
Are your customers being served? How sure are you about that? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Networking is What You Do – A Connector is What You Are
Michelle Tillis Lederman
Founder and CEO
Executive Essentials
www.michelletillislederman.com
Michelle Tillis Lederman, named one of Forbes Top 25 Networking Experts, is the author of several books, including the internationally known, The 11 Laws of Likability, and The Connector’s Advantage. Michelle is the founder and CEO of Executive Essentials, which provides customized communications and leadership training and coaching programs. A former finance executive and NYU Professor, Michelle is a regular in the media appearing on NBC, CBS, Fox, NPR, the Wall Street Journal, NY Times, CNBC, and others. She holds degrees from Lehigh University and Columbia Business School.
In this podcast, Michelle discusses the difference between networking and connecting, and discusses the seven mindsets of connectors. She talks about the most common mistakes people make when it comes to networking and connecting, and why introverts can be great connectors.
Listen to this podcast.
Top of Mind Thursday April 4, 2019: Turbulent Skies for Boeing
It now appears that last month’s Ethiopian Air crash of a Boeing 737 MAX8 may have been caused by the same issue that downed a Lion Air plane less than six months earlier.
Flying is still by far the safest mode of transportation. Boeing is the world’s largest manufacturer of commercial aircraft, and millions of people fly in their planes each year and land safely.
The problem is that when an aircraft malfunctions, the consequences are severe. In this case, over 300 people are dead, likely because a new automated feature engaged when it should not have, and the planes’ flight crews were unable to override it to prevent a crash.
Does this mean we are now over-automating? Not necessarily. The issue here appears to be profit, not technology. Boeing pushed through an accelerated approval for the new aircraft and told key customers only minimal retraining would be required. In some cases, pilots received that training on an iPad only. Obviously, that was not sufficient.
Boeing compounded their error by not moving more quickly to assess why the first crash occurred, and to take steps so it would not happen again. After the second crash, they waited to ground these planes until aviation authorities in virtually ever country in the world forced them to do so.
This is what can happen when you take the quickest, least expensive path to market in a situation where the consequences of product failure are so severe. If there is a catastrophic failure, it’s important to move quickly and decisively to understand what happened and do what’s necessary to reassure customers and the public.
In 1982, seven people died from Tylenol tablets that had been laced with cyanide. Johnson & Johnson took quick decisive action to pull the product off the shelves and to institute new, tamperproof packaging–even though the contamination had happened outside of their control. As a result, both their product sales and their stock price quickly bounced back.
Boeing should expect major turbulence in their business for the foreseeable future because they didn’t take this approach. Maybe they should take two Tylenol while considering how to get to a calmer altitude.
Are your customers being served? How sure are you about that? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com