Just a Moment for Marketing: Mocha on Marketing: It Doesn’t Smell Right

LInda observes: If it doesn’t smell right, it just isn’t right.

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Top of Mind Thursday June 14, 2018: Swept Away

Top of Mind Thursday

Last Friday night, the Golden State Warriors beat the Cleveland Cavaliers 108-85 to win the NBA Finals in a four-game sweep. These two teams have met in the Finals for four straight years, with the Warriors taking 3 of the 4 series.

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The path to a championship was not easy for the Warriors this year. They battled injuries to each of their key players, much stronger contenders in their conference, and often were their own worst enemies–taking seven games to beat the Houston Rockets in the conference series to advance to the Finals.

 

Yet when it mattered, the Warriors came together as a team. The key performers were different for each Finals game. One night Steph Curry broke the NBA record for 3-pointers in a Finals game. The next, he went stone cold. So other players, like Kevin Durant, stepped in and carried the game.

 

Cleveland’s effort was spearheaded by LeBron James, who scored 136 points by himself (more than a third of the team’s total scoring). But even a player as talented as James can’t win a team sport by himself (though he certainly tried).

 

The lesson: Pack as much talent as you can onto your team. You never know when you’ll need that little extra boost. Then, create a culture where everyone works together for the good of the team, rather than the individual.

 

The results may just sweep you away.

 

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Just a Moment for Marketing: Bringing Home the Gold

Linda comments: There’s always room to improve your game.

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Top of Mind Thursday June 7, 2018: In Search of Inner Beauty

Top of Mind Thursday

The Miss America pageant was conceived in 1921 as a way to get more tourists to visit Atlantic City after Labor Day. For nearly a century, it has been an opportunity to showcase attractive women in bathing suit and evening gown showcases, with a bit of talent and speaking ability thrown in almost as an after-thought.

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All that just changed. This week the contest organizers (mostly women, for the first time) announced they are dropping the beauty pageant part of this event–instead focusing on the overall achievements of the young women who become contestants.

 

In the age of #MeToo and #TimesUp, this is a change that’s long overdue. If we don’t want women to be automatically objectified as sex objects, we need to change the events that have judged a woman’s fitness to represent her state and the nation as much by the state of her legs and how she fills out a bathing suit, rather than by her overall personality, talent, and accomplishments.
Miss America will still attract an array of attractive contestants. But it’s nice to know that after all these years, the judges will be looking for beauty that is more than skin deep.

 

To subscribe, please click here.

 

Contact me to find out how to get heard above the noise.

 


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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