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Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.
Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Businesses Continue to Thrive in a Time of Volatility" - Linda Popky talks about finding the opportunity in the vortex. – Read release.
Podcast: Linda Popky interviews Maria Ross who explains why empathy is so important in today’s workplace. - Listen.
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Top of Mind Thursday September 19, 2019: Righteous Indignation
The late Maya Angelou once said, “When someone tells you who they are, believe them.”
That sounds simple, but it’s a lesson most of us don’t always remember.
This means if someone shows you that they are kind and compassionate, believe that’s who they are. If they show you they are egotistical and nasty, believe that, too.
The problem comes when we either don’t pay attention to what people are telling us, or we insist on learning the same lesson over and over again. Today’s social media tools fan and fuel the fire, so that more and more people can have the same kind of reaction.
We see this in politics on a regular basis. Regardless of your political persuasion, by now you should know that the key players in Washington are nothing if not predictable. Trump will be Trump; Pelosi will be Pelosi; Bernie will be Bernie; etc.
Yet we see an uproar every time any of these people (or other players) do something that someone doesn’t agree with. Rather than erupt in righteous indignation, wouldn’t it make sense to say, that’s about what we expected from that individual–what do we do if we don’t agree? How do we change the situation?
This applies in business as well. Over time, you’ll learn that your employees, your customers, your suppliers, and others will usually act in a predictable manner. If you don’t like their reaction, don’t blame them. Think instead about what needs to change to generate a different reaction.
Because too much righteous indignation tells us who you are, too. Believe me.
How do you act in a climate of change? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Walk A Mile in Their Shoes: How Improving Empathy Translates to Bottom Line Improvements
Maria Ross
www.red-slice.com
Maria Ross, the founder of brand consultancy Red Slice, believes cash flow, creativity, and compassion are not mutually exclusive. She advises entrepreneurs and fast-growth businesses on building irresistible brand stories and messaging to better connect with customers. Maria has authored multiple books, including Branding Basics for Small Business and The Empathy Edge: Harnessing the Value of Compassion as an Engine For Success. In 2008, shortly after launching her business, she suffered a ruptured brain aneurysm that almost killed her and inspired her memoir, Rebooting My Brain.
In this podcast, Maria explains why empathy is so important in today’s workplace, and discusses the benefits that accrue to companies who adopt empathy as a practice. She gives us examples of how marketers can adopt more empathy in our daily work, in order to enhance the customer experience.
Listen to this podcast.
Top of Mind Thursday September 12, 2019: Eighteen Years Later
Yesterday was the 18th anniversary of the September 11, 2001 terrorist attacks, which killed nearly 3000 people.
Most of us either know someone who was in the Twin Towers or on one of the airplanes…or we know someone who was personally touched by this tragedy.
In many ways, life has resumed a sense of normalcy. We go on with our lives. A new building stands in the shadow of the World Trade Center. An entire generation has been born and finished high school since this happened.
Yet, in many way, things are very different. We lost our innocence when the first plane hit the south tower, and we lost our sense of superiority with the crashes of those other three planes. We watched in amazement as the buildings came down in pieces, while the people inside disappeared. We were stunned to hear that over 400 first responders died trying to help others survive–and to learn that thousands of others are still suffering from ailments directly related to their heroic actions that day.
But the news is not all bad. We’ve learned to look out for each other a little more, to live our lives more fully every day, to better appreciate what we have right in front of us, to empathize more closely with those who suffer losses.
Eighteen years later, we have to make sure that experiences like this unite us, rather than divide us. We have to remember that on any given day, it could be any of us caught by violence or tragedy.
In many ways we are all still at Ground Zero, but eighteen years later, it’s our responsibility to ensure we are all in this together.
How do you act in a climate of change? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday September 5, 2019: Thanks for the Memories
Music streaming service Spotify has revealed that their biggest area of growth is not today’s musical hits, but compilations and flashbacks of much older songs.
One of their most popular recent additions was a 50-year retrospective on the group Led Zeppelin. Other in-demand playlists include artists like the Eagles, the Beatles, and similar bands.
They’re not the only ones. Look at the recent trend in rock group-themed movies–from Bohemian Rhapsody to Yesterday to Rocketman to Blinded by the Light… and more.
This makes sense. If Baby Boomers are no longer spinning LPs, playing DVDs, or listening to the radio, where will they find the music of their youth?
But it does turn a few stereotypes on their heads. For one, streaming services are as attractive to older consumers as to younger ones. On the other hand, the audiences for the rock-based movies are full of younger people who weren’t even born when these artists were in their prime.
How does this impact your business? Are there “oldie but goodie” services you can create or bring back? And, are you considering that the target market for those services might be broader than the original audience?
Don’t discount the value of nostalgia. As the Eagles once said, you can checkout any time you like–but you can never leave.
How do you act in a climate of change? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com