What’s New
Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).
Article: What to know when the only constant in today's world is change. Linda discusses how the more things change, the more they stay the same on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Careful Preparation Helps Drive Success in New and Emerging Markets" - Linda recommends using what you know to expand outward. – Read release.
Podcast: Linda Popky interviews Janel Dyan who explains why first impressions and story telling are so critical to building strong leaders. - Listen.
Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Top of Mind Thursday March 26, 2020: The Best of Times, The Worst of Times
As we navigate through the COVID-19 pandemic, we’re hearing some horrible stories of bad behavior.
There are people ignoring calls to self-isolate and practice social distancing. There are COVID-19 “cure” scams propagating on Facebook. Amazon has had to remove more than a million dubious listings. Email and phone scams are growing on a daily basis. Yesterday, a woman was arrested for purposely coughing on fresh food at a grocery store–which resulted in the store throwing away $35K in fresh food.
Yet, we also hear about people opening their wallets to those in need. Some are sewing masks for medical personnel. Others are offering free or reduced fee services. Volunteers are checking in on high risk people who may be isolated at home. People are going out of their way to make donations to arts groups that have had to cancel performances. Families are supporting local restaurants through takeout orders and extremely generous tips.
In a crisis situation, for every bad example of human behavior, we see at least one good one–maybe more.
We can’t make the virus miraculously go away, but we can control how we react to the situation. We can choose to be part of the solution, rather than exacerbating the problem.
What are you doing to make the worst of times a little better for all of us?
Contact me to find out how you can get heard above the noise – even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Stepping Into Your Story
Janel Dyan
Founder
JD
www.janeldyan.com
Janel Dyan is a sought after executive brand strategist, speaker and author of Story. Style. Brand.(tm) Why Corporate Results Are a Matter of Personal Style. She is an expert on how to build a story to achieve brand alignment for both company and leadership success—supporting the rise of women in leadership in an era when marketing is the art of storytelling. Her work has been seen by millions through public experiences at Fortune 500 companies, the United Nations, and the World Economic Forums, Global Philanthropy Forum, World Affairs Councils of America. In 2017, Janel established Beyond Us(tm), providing opportunities to build confidence in women through a platform for sharing clothes with other women who are ready to take the next step in their professional lives.
In this podcast, Janel explains why first impressions and story telling are so critical to building strong leaders. She talks about the three key steps to establish truth, trust, and loyalty in storytelling and tells us how executive women can pass on not just their clothing but their stories to others.
Listen to this podcast.
Top of Mind Thursday March 19, 2020: Resourceful & Resilient
A month ago today, I landed in Havana, Cuba on a humanitarian mission.
We spent six days traveling around the island, learning about 500 years of history, understanding the hardships and turmoil Cubans have faced since the 1961 revolution, and meeting with religious groups to distribute much-needed medical supplies.
Cuba is an extremely poor country where shortages and rationing are part of daily life. Life under the Castros has been challenging for most ordinary Cubans–especially after the collapse of the Soviet Union in the late 1980s.
Yet, wherever we went, we found the people to be warm and friendly. They are used to extreme shortages of such important commodities as oil, and to water that must be boiled before being used. They need to machine their own parts to keep 70-year old classic American cars running. They stand in line every week to get food rations–and yet, none of this phases them. They remain both resilient and resourceful.
A month later, we are facing the worst global medical crisis in a century. Nearly 8 million people in the Bay Area are in a lockdown situation, and similar moves are being taken around the country and the world to combat the coronavirus.
There are stories of people going the extra mile to help those who are most vulnerable during this pandemic. But for every story of kindness and goodwill, we see examples of people unnecessarily hoarding toilet paper, food, and bottled water.
The people in Cuba would never hoard these items–because they couldn’t get a hold of enough of these things to hoard.
Here, in one of the richest countries on earth, we would do well to learn from those who have survived much worse situations–while remaining resourceful and resilient.
Contact me to find out how you can get heard above the noise – even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday March 12, 2020: When the Rubber Meets the Road
The coronavirus health crisis has expanded dramatically over the last several days.
Gatherings of more than 250 people are prohibited in many US cities. Travel between the US and Europe has been banned. The NCAA March Madness will be played before empty arenas, and the remainder of the NBA season has been suspended. Italy is under lockdown and Ireland has even canceled St. Patrick’s Day parades.
In this environment, there have been two extreme responses. One is to panic and buy every roll of toilet paper, case of bottled water, or package of spaghetti in sight. This opens the way for con artists to take advantage of a panicked public and charge exorbitant prices for hand sanitizer, or, worse yet, peddle fake cures.
The other extreme is to discount the situation as just a lot of hype–to blatantly ignore the warnings and directives of health departments and government agencies to cancel events or stay away from public places where exposure is likely to occur.
Rudy Golbert of the Utah Jazz basketball team publicly scoffed at the NBA’s plan to hold events in empty arenas. He mocked the league position and made a point of touching every microphone he could reach in a recent press conference. Last night, Golbert tested positive for the virus, resulting in not only the cancellation of that evening’s game, but the NBA deciding to suspend the entire season for the whole league.
We don’t know yet how this will all play out, but the truth will likely be somewhere in between panic and blatant disregard for the advice of experts.
We can’t put our heads in the sand and hope this all blows over quickly. It’s time to come up with a reasonable plan to deal with a situation that is not going to go away any time soon. When the rubber meets the road, that’s what your customers are counting on.
Contact me to find out how you can get heard above the noise – even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com