What’s New
Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen
Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.
Podcast: Linda Popky interviews Roberta Matuson who talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. - Listen
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Successful Organizations Move Beyond the Great Resignation" - Linda observes that great brands always attract great employees. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Top of Mind Thursday – August 11, 2022: The Best Laid Plans
On Tuesday, I flew across the country to attend the wedding of a close family friend. 
But yesterday, I started feeling unwell. By today, I had a full-fledged fever to go with body achiness. I’ve tested negative for COVID twice, but that doesn’t mean this isn’t COVID–we just don’t know yet.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – August 4, 2022: Hitting it Out of the Park
This week, the sports world lost a giant–someone who never played a professional sport, but had an outsized influence on the game of baseball.
Hall of Fame broadcaster Vin Scully, who announced Dodgers games for 67 seasons, passed away at the age of 94. Scully had the longest tenure as a broadcaster with a single team in the history of professional sports and may have been the greatest baseball broadcaster of all time.
Scully began his broadcast career covering college football–and was dedicated to remaining impartial, even as other announcers would blatantly promote the home team. His Dodgers run started on radio in Brooklyn and carried through the 2016 season in Los Angeles. During that time, he called both regular season and playoff games, and appeared on ABC, CBC, and NBC–as well as on the Dodgers own network.
Living near the Polo Grounds in New York, Scully grew up a NY Giants fan. Fittingly, his final career broadcast was a Dodgers-Giants game in October 2016 in San Francisco, where his commentary was simulcast by both teams.
His final message:
You and I have been friends for a long time, but I know in my heart that I’ve always needed you more than you’ve ever needed me, and I’ll miss our time together more than I can say. But you know what? There will be a new day and eventually a new year. And when the upcoming winter gives way to spring, rest assured, once again it will be “time for Dodger baseball.” So this is Vin Scully wishing you a very pleasant good afternoon, wherever you may be.
Rest in peace, Vin Scully.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Don’t miss the boat: Staying Relevant in a Changing Marketplace – with Growth Igniters® Radio
“What kept Sears from becoming Amazon or Kmart from becoming Walmart?”
Listen to episode 212 of Growth Igniters® Radio. I spoke with hosts Pam Harper & Scott Harper about what distinguishes established companies that evolve and thrive over time from once dominant players that have faded into irrelevance.
You’ll gain insights on:
- What I see as the biggest challenge of leading a successful company through metamorphosis
- The one thing established companies must do to “not miss the boat” and stay relevant in the changing marketplace
- Immediately useful ideas for leading to stay responsive to current and emerging needs in the world
Top of Mind Thursday – July 28, 2022: It’s Not Easy Being Green
This week, Coca-Cola announced that next week they’re replacing the green plastic packaging used for Sprite for the last 61 years with clear bottles.
Evidently, clear plastic bottles are more likely to be recycled into new bottles with less waste, so this is an environmentally-driven change. At the same time, Coke is brightening up the lime green label and plastic cap (which will stay green for now).
This raises the question of why clear liquids seem to be packaged in green bottles.
Many wines, including cabernet sauvignon, cabernet franc, and merlot, have traditionally been packaged in green bottles–because the color limits exposure to light, which can oxide the wine. Beer began to be packaged in green bottles during WWII, when brown bottles were in short demand–though it’s now known the green color can expose the brew to UV light that can cause the liquid inside to smell bad.
Coke’s original patented bottle was green, because the original formula included minerals that gave the bottle a green hue. Returnable glass Coke bottles were discontinued in 2012, in favor of disposable/recyclable containers.
Sprite has built a brand identity around greenness–including the old commercials that talked about lymon (a combination of lemon and lime). Will consumers still reach for that bottle of Sprite now that’s it’s in a clear bottle? Will they grab bottled water instead? Or will they consider that clear Sprite bottles are actually more green than the green ones were?
Clearly, it’s not easy being green in 2022.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com