Top of Mind Thursday December 3, 2020: The Home Stretch

Hard to believe we’re in December. Last time most of us looked around, it was March. Then the whole world went off the rails.

Leverage2Market LogoDecember brings us to the end of a long, strange, unpredictable year. Nothing is as it should be this time of year: Family gatherings are cancelled, postponed, or downsized. Travel plans are rethought. Even the traditional Black Friday sales are different this year.

Nine months into this pandemic, the overwhelming sentiment appears to be fatigue. We’re all tired of dealing with this virus. We’ve had more than enough of all the illness, death, and economic disruption. We’re all longing for a time when we can go back to business as usual, sit-down dinners inside restaurants, live sporting events and entertainment, and mask-free close-up socializing.

But as much as we’re ready to be done with this virus, the virus isn’t done with us. As predicted, COVID-19 cases are spiking, ICUs are overflowing, and indoor winter gatherings are likely to exasperate the situation.

It’s been a long, difficult nine months–not just for those who have lost loved ones, but for those who’ve lost their jobs and their way of life, too. There’s hope on the horizon. Vaccines will become available in the new year. A new administration will take a different approach to managing the pandemic. We just have to stay the course for a while longer.

A runner doesn’t slow down as they pass third on their way to home plate. A receiver doesn’t stop running when they get close to the goal line. A race horse doesn’t slow from a gallop to a trot with the finish line in sight.

Everyone around us is just as tired of the pandemic as we are. Let’s work to keep our energy and empathy up as we power through the home stretch to a better 2021.

Contact me to find out how you can get heard above the noise–even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates | Comments Off on Top of Mind Thursday December 3, 2020: The Home Stretch

COVID-Proofing Your Culture: Why having a culture that doesn’t suck is more important than ever.

Rebecca Friese
Workplace Crusader
FLYN Consulting
www.thegoodculturebook.com

Rebecca Friese helps organizations transform outdated practices into market-leading cultures. She’s an experienced consultant in organizational transformation and change management, with experience that ranges from large scale Fortune 500 multi-million dollar projects to start-up clients. She is the author of the recently released book The Good Culture: The Leader’s Guide to Creating a Workplace that Doesn’t Suck.

In this podcast, Rebecca talks about what really makes a good culture (hint—it isn’t ping pong tables and kombucha on tap), and tells us how the pandemic has impacted work and culture. She explains how culture and brand are related, and discusses the role of empathy, resilience and innovation in building a culture. Plus she talks about the type of culture change we may see in the new presidential administration.


ListenListen to this podcast.


Posted in Marketing Thought Leadership Podcast, Podcasts | Tagged , , , , , , , , , , | Comments Off on COVID-Proofing Your Culture: Why having a culture that doesn’t suck is more important than ever.

Top of Mind Thursday November 26, 2020: A Different Kind of Holiday

Top of Mind Thursday

 

 

 

 

Today is Thanksgiving in the US–a holiday where we give thanks for the many blessings we have in our lives.

Leverage2Market LogoNormally, this is a time of feasting with family, watching football games and parades, and preparing for big shopping events tomorrow, Black Friday. But this year, Thanksgiving–like everything else in our lives–is different due to COVID-19.

Travel is problematic–because of the spread of the virus. Large get-togethers are highly discouraged–because of the virus. Football games and the Macy’s parade are dramatically different this year–because of the virus. Black Friday sales are happening across a much longer time period–because of the virus. Many people have lost jobs and can barely feed their families–because of the virus. And many families are facing the holiday after losing loved ones–because of the virus.

There’s no doubt this is a difficult time for everyone around the world. But it’s also a time to offer gratitude for the good things around us:

People and organizations are stepping up to help those in need. Working from home has allowed many of us to rethink how we organize our lives and to refocus on what really matters. Many businesses have changed their focus to adapt to the new environment–whether it’s outdoor and takeout dining, curbside pickup and delivery, offering more virtual offerings, or creating a brand new market in designer masks and PPE. We’ve all learned how to be proficient in using Zoom, and numerous vaccines appear on the horizon for early next year.

This year, Thanksgiving is not so much a time of celebration as it is of reflection and gratitude for all we have. Sometimes it take a major disruption to appreciate what we have in our lives, and to teach us what’s really important. Let’s take time today to be grateful for all we have now and all we have to look forward to in a brighter future ahead.

Contact me to find out how you can get heard above the noise–even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , | Comments Off on Top of Mind Thursday November 26, 2020: A Different Kind of Holiday

Top of Mind Thursday November 19, 2020: Flying High

Top of Mind Thursday

 

 

 

 

It’s been a horrible year for the travel industry–and airlines in particular. The number of passengers carried this year vs. last year may be off by as much as 65%.

Leverage2Market LogoIn this kind of environment, it’s expected that airlines will retrench–cut flights, retire aircraft, furlough (or fire) employees. And that’s what most of the world’s largest airlines are doing.

But not Southwest. Instead of following the rest of the industry, Southwest is using this time to expand–adding new cities to its network this year and looking to add even more in 2021.

Why? Because they realize that this too will pass. Eventually, the pandemic will be controlled and there will be demand for air travel again. They also realize the actions of other airlines give Southwest a unique opportunity.

The airline’s chief commercial officer says while it may sound risky to open up new routes in the middle of a crisis like this, the alternative is worse: “You could wait til Covid is over. But that’s far too long.”

The airline industry may be experiencing severe turbulence right now, but when the skies clear, Southwest will be ready.

Are you making the kind of moves now that will prepare your for future success? Or are you stuck at the gate waiting for better flying conditions?

Contact me to find out how you can get heard above the noise–even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , , , | Comments Off on Top of Mind Thursday November 19, 2020: Flying High

  • Read Our Blog

  • What’s New

    Article: Putting on the best virtual conference — Part 1: A successful pandemic pivot. Linda discusses the steps on how to put on a virtual conference on MultiBriefs: Exclusive.

    Article: Putting on the best virtual conference — Part 2: Learning to be more virtually perfect. Linda discusses the key learnings from holding a virtual conference on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Feed Their Needs: Put Customers First for Rapid Growth Next Year" - Linda recommends to find an unmet need and fill it. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats