What’s New
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.
Podcast: Linda Popky interviews Bill Sanders of Roebling Strauss who tells us why static and entrenched mindsets don't fly in today's environment of digital transformation. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Play It Again Sam. Your audience needs repetition to hear your message. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday September 20, 2018: Civil Action
This was not related to politics or world events, but, for the most part, for silly things. One person didn’t like the way someone worded a compliment. Another was upset because he didn’t like the point of view of another poster. A third group was attacking someone because they don’t share her feeling about a particular religion.What happened to civility?
There was a time not so long ago when it seems the default position in society was to treat the other with respect–regardless of whether they share the same point of view, religion, race, creed, education, sexuality, etc. that we have ourselves.
Now we live in a time where presidential proclamations are delivered via Tweets that are often attacks on the desired target. We have social media tools that let us say whatever we want to whomever we want in whatever way we want.
But we don’t have to drop down to that level. We can choose to treat others with the same kind of respect we expect to receive ourselves. Even if you don’t like the other side, there’s no reason to resort to name calling and personal attacks.
Here’s a novel concept. Let’s just pretend we are back in the old days when civility was the norm. If we all work at this just a little bit, we’ll all be better off.
To subscribe, please click here.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday September 13 2018: Come Together Right Now, Over Me
Each of these events was a tragedy in its own right. They included massive death, destruction, and disruption of every day life. The communities that weathered these events will never be the same.
Today, nearly a million people are fleeing in advance of the powerful Hurricane Florence, expected to hit the Carolinas with a force not previously seen. Hopefully, lessons learned from last year will result in fewer injuries and less loss of life–even if there is massive destruction of property.
When a disaster strikes, it jolts us out of life-as-usual mode, forcing us to focus on what’s really important, what we really value, what can’t be replaced. Disaster is also a great equalizer. Hurricanes don’t avoid wealthy enclaves, and all the money and prestige in the world is no match for Category 4 winds or a terrorist explosion.
I expect that in the aftermath of this week’s hurricane, we will hear a multitude of stories of incredible compassion, courage, and strength. We will marvel at the individuals who shine under these circumstances. We will put aside our differences and help one another.
If only we could channel this energy without a disaster. We could come together, not just right now, but on a regular basis.
To subscribe, please click here.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com