What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday – December 4, 2024: Getting Customer Service Right
Let’s be frank: In most cases today, customer service really sucks.
We’ve all had to deal with cable or internet providers that send you down a dark hole of automated phone trees, bots, and other diversions. Or the companies that outsource their customer service functions offshore to people whose English skills are minimal at best. And don’t get me started on the hassle of dealing with most health insurance companies, medical providers, or pharmacies. If you weren’t feeling unwell when you started, you will be by the time you’re through with the interaction. That’s why it was such a great surprise to have not one but two customer service interactions this week that were resolved quickly and effectively. In the first case, I completed a survey about the company’s service that was actually read by someone at the company who took my comments to heart! They contacted me to confirm they had seen my comment, taken action to resolve the situation, and were now following up to make sure I knew this was fixed and to offer a free month of service for my trouble. The second situation involved a Cyber Monday promotion where the company’s website didn’t provide the correct promotional discount advertised. I emailed the company and they called me back to say they knew about the problem and would fix it manually. Then they confirmed that had been done. What makes these interactions different? In both cases, I was able to reach a live human being at the end of a customer input channel. There were no automated systems, bots, or AI assistants to get in the way. Both had someone who actually monitored customer communications, had the authority to fix the problem, and then responded in a timely fashion. And both took the time to make sure I felt appreciated as a customer. How much actual customer service are your customers really getting? Automated systems are great in some ways, but the bottom line is human beings still need to be involved to handle situations that are out of the norm. If you want to stand out from the crowd, try treating your customers like their business really matters. Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top. linda@popky.com |
Top of Mind Thursday – November 28, 2024: Beyond Thanksgiving
Today was Thanksgiving in the United States—the day when we celebrate the Macy’s Parade, the National Dog Show, the week’s great Black Friday sales, big football games, and a lot of great food.
Oh, and we also try to take a few minutes to be grateful for what we have—though sometimes that seems to get lost in all the noise.
This year has been particularly challenging at times. We’ve gone through a particularly nasty polarizing presidential election, with much disruption expected in the year ahead. We’ve seen an alarming rise in hate crimes and violence in our streets and on college campuses, which appears likely to continue unabated. The war in Ukraine is approaching its third anniversary. A ceasefire in Lebanon may signal at least a temporary end to Hezbollah’s year of attacking Israel, but the situation in Gaza is unresolved and over 100 hostages have still not been returned home.
Amidst all of this, we have a one-day American holiday we spend with family and friends, and, as we avoid discussing hot, controversial topics, we try to remember to be thankful.
Maybe it’s time to rethink this concept. Instead of assigning a single day of gratitude, what if we focused on what we could do to make things just a little better every single day of the year? Instead of facing events we don’t agree with or don’t understand with violent protests, why not try to brainstorm a way to make things better? Instead of focusing on who to blame for situations that didn’t go our way, what about trying to learn from our mistakes so we can do better next time?
We may not be able to fix everything that’s broken, but maybe we can make a little bit of progress in the right direction. For that, we can truly be grateful.
Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – November 21, 2024: Actions Have Consequences
| This morning, Matt Gaetz withdrew from consideration for the position of Attorney General in the next administration.
Gaetz was probably the most contentious cabinet choice released so far by the incoming Trump administration. He had been under investigation for sexual involvement with an under age girl, and there were mumblings that other similar incidents involving underage girls and drugs were likely to be exposed in a confirmation hearing. Certainly Gaetz would not be the first congressman to be accused of wrongdoing. Just this year, NJ Senator Bob Menendez resigned after being convicted of corruption for taking bribes from a foreign country. However, Gaetz was to be nominated to be the highest law enforcement official in the land. That didn’t compute—even with Republicans who normally vote along party lines. Here’s the other thing that likely led to his downfall. Gaetz was known to be contentious. He attacked members of his own party, and he headed the drive to oust House Speaker Kevin McCarthy, which resulted in three weeks of chaos last year before Mike Johnson was chosen as Speaker. Gaetz took no prisoners, and he had few friends on either side of the aisle. As a result, it became apparent that too many Republican senators would not support Gaetz’ nomination. They weren’t willing to put their necks on the line for this individual. The lesson here: Be careful what you do and who you cross on your way up the ladder. Don’t expect those you insult and step on to help you in the future. And the fall down is likely to be faster and further than the climb upward. Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top. linda@popky.com |
Top of Mind Thursday – November 14, 2024: A Century Later, the Fight Continues
Just over 100 years ago, the world changed dramatically for millions of people with the discovery of insulin.
In January of 1922, Canadian doctor Frederick Banting first injected animal insulin into a 14-year-old boy dying of Type 1 diabetes. Within 24 hours, his dangerously high blood sugar levels had dropped. A second injection temporarily brought his blood sugar levels close to normal.
This meant Type 1 diabetes (T1D) was no longer an automatic death sentence, as it had been throughout the ages.
We’ve come a long, long way since then. We now have human insulins that work much quicker and more effectively. We have continuous glucose monitoring (CGM) devices that allow diabetics to know where their blood sugar is and determine whether they need more food or more insulin. We have electronic insulin pumps that connect to CGMs and deliver insulin when needed.
Research is progressing on ways to implant insulin-producing beta cells into patients, without triggering the patient’s immune system to attack them, and into closed loop systems that will automatically deliver insulin without human intervention.
When my daughter was first diagnosed with T1D 31 years ago, nearly half of all patients had major complications that shortened their life span or dramatically reduced their quality of life. Today, that number is in the single digits. Diabetics compete in the Olympics, climb Mt Everest, and even serve on the Supreme Court.
Yet the number of people with diabetes globally has increased from 200 million in 1990 to 830 million in 2022. Drugs like Ozempic may have a significant impact on the progression of Type 2 diabetes, which makes up most of that number—but only if they are available at a reasonable price to those who need them.
It’s also estimated the number of people with Type 1 (the autoimmune form of the disease) will increase by 60% between 2020 and 2040. There isn’t a single day that a person with T1D can “take off” and forget about their disease. Not a single day they can pretend this disease doesn’t exist.
Today, what would have been Frederick Banting’s 133rd birthday, is World Diabetes Day. Learn more about the disease, how far we’ve come and how far we still have to go here.
Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com