What’s New
LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.
Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.
Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Focusing on Your Best Employees is an ART worth Developing" - Linda Popky talks about 'walk the talk' when it comes to building an employer brand. – Read release.
Podcast: Linda Popky interviews Jono Bacon who explains how important it is for businesses to build strong communities. - Listen.
Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday December 5, 2019: Play it Again Sam
This morning, I got an email message from Spotify telling me they’d compiled a list of all the music I’d listened to this past year–by artist, genre, even by season of the year.
Of course, I had to check this out, because I was curious to see what I’d listened to and how those selections had changed through the year. And Spotify has created a play list of my most played songs in case I want to play them yet again.
What a great way to stay connected with your customers. Remind them of how they’ve used your product or service, thank them for being a customer, and offer them a way to keep connected with you in the future.
Facebook does something similar (here are your most liked posts of the year), but there’s no reason this has to be limited to online services. When was the last time you reached out to your customers and revisited how you’ve worked together over the past months, reminded them of the value you’ve provided for them, and suggested possible ways you can work together in the future?
It’s a simple thing to do, yet so few businesses do this for their customers, that when it happens, it’s music to their ears.
Are you extending gratitude where it counts?
How do you act in a climate of change? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday November 28, 2019: Once More, With Gratitude
Thanksgiving Day. The day when we eat a big festive turkey meal, watch parades and football games, plan our holiday shopping strategy, engage in spirited family discussions, and, hopefully, express our gratitude for what we have.
Gratitude is a great thing, but wouldn’t it be nice if it extended beyond a single day of feasting? Wouldn’t it be nice if we were grateful for more than just a big family meal and great Black Friday deals?
While we sit at home feasting, refugees from dozens of countries around the world are scrambling to find a safe place to live.
While we argue about American politics, protesters in Hong Kong are risking their wellbeing to try and maintain their slice of democracy.
While we watch sports and movies, homeless people in our own cities are trying to figure out how to stay warm and dry as winter weather approaches.
We need to be grateful not only for what we have, but for what we DON’T have to endure. And that gratitude should be expressed in concrete ways not just on the fourth Thursday in November, but every day.
Are you extending gratitude where it counts?
How do you act in a climate of change? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday November 21 2019: Riding the Streaming Wave
Oh, for the good old days, when watching entertainment content was so simple. All you needed was to use your remote control to choose from the 100 or so channels on your TV’s cable box.
Content today comes to multiple devices in a broad assortment of packages. Not only can we watch shows on our laptop, tablet, or phone (or even in our cars and on our refrigerators), we can also choose streaming content from Netflix, Amazon, Hulu, CBS, NBC, and now Disney+ and AppleTV+–not to mention all of the streaming sports and music services.
It seems like the pendulum has swung way to the other side. We need to subscribe to multiple services to get access to the same variety of content that we used to get from a single bundled subscription service.
Certainly, we now have many more high quality original series to choose from. The caliber of original content available on Netflix and Amazon is outstanding–and overwhelming. How much of this can any of us really absorb? And, more importantly, how many subscription services can any single individual or household afford to purchase?
We’re in an expansion phase. Just like in other industries, many of the new players won’t survive in their current form. Some of these channels will go away (anyone remember CurrentTV?). Others will merge or create alliances that allow consumers to get content from multiple providers with fewer subscriptions.
In the meantime, consumers are about to find themselves facing a tidal wave of streaming alternatives.Be careful not to get swamped.
How do you act in a climate of change? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday November 14, 2019: The Supernatural Effect
On Tuesday evening, I attended a Carlos Santana concert in San Francisco, celebrating the 20th anniversary of the release of the Supernatural album.
In a world where musical acts come and go quickly, there are a few acts that stand the test of time…The Rolling Stones, The Eagles, Elton John, Billy Joel, to name a few, are all touring and playing music they wrote 20, 30, even 40 years ago. Some of the songs Santana played this week debuted at Woodstock half a century ago.
On a different front, the world is preparing to celebrate the 250th anniversary of Ludwig van Beethoven’s birth next year. We still wonder at the genius of J.S. Bach in the 270 years since his death, and of Frederick Chopin in the 170 years since his. The rhythms and riffs of African music are integrated into jazz and folk music across centuries and around the globe.
Yet, there’s been a multitude of artists whose music doesn’t last a decade, let alone three centuries.
What makes certain music by certain artists or composers timeless? We can consider composition and structure, instrumentation, or the fit between music and lyrics.
But in the end, the reason nearly 20,000 people sang along and cheered to tunes Carlos Santana had created decades ago is that these songs touched a chord. The rhythms and melodies are familiar; the lyrics evoke timeless emotions. And Santana’s message is clear: we can use the power of music to make the world a better place. Love and joy conquer fear.
That’s an effect that’s truly supernatural.
How do you act in a climate of change? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com