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LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.
Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.
Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Focusing on Your Best Employees is an ART worth Developing" - Linda Popky talks about 'walk the talk' when it comes to building an employer brand. – Read release.
Podcast: Linda Popky interviews communication expert Nancy Duarte who explains how storytelling can be critically important to communicating data. - Listen.
Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: Linda Popky
Top of Mind Thursday December 26, 2019: Building a Better World
We’re rapidly approaching the end of the year. Hard to believe, but it’s also the end of the second decade of the 21st century. How did that happen? Seems like it was just yesterday when tech … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged 2020, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, New year, Top of Mind Thursday
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Top of Mind Thursday December 19, 2019: When The Very Best Isn’t Enough
For 75 years, the Hallmark Company has used the marketing slogan, “When you care enough to send the very best.” Last week, we found out that you can’t send the very best if you’re not representing … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged gay, Hallmark, Hallmark Channel, homosecual, lesbian, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, same sex marriage, Top of Mind Thursday
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Top of Mind Thursday December 12, 2019: Spin Cycle
The Internet has gone crazy over a holiday ad from exercise company Peloton. A husband gives his (already fit) wife a Peloton bike as a holiday gift, then follows her story as she uses it to … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged advertising, exercise bike, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Nike, Peloton, Top of Mind Thursday
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