What’s New
Article: How to use LinkedIn more effectively for actual connections. Linda discusses tips on how to avoid soliciting connection requests on MultiBriefs: Exclusive.
Article: Mind your mindset to drive your association forward. Linda discusses how a different mindset can help your organization on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: Linda Popky
Top of Mind Thursday September 24, 2020: Remembering RBG
Ruth Bader Ginsburg was a diminutive woman in many ways. She was small in physical stature and spoke in a quiet voice. She stated her points calmly and treated everyone with respect. Even those who vehemently disagreed with her on … Continue reading
Top of Mind Thursday September 17, 2020: Time to Start Over
I don’t know anyone anywhere who’s saying, 2020 is so great–let’s do it all over again! A killer virus, economic depression, out of control wildfires, unprecedented hurricanes, nasty political maneuvers, massive unrest due to ongoing social justice issues–even killer locusts. … Continue reading
Top of Mind Thursday September 10, 2020: In a Foggy Haze
The sun never rose yesterday in Northern California and much of the Pacific Northwest. A creepy orange haze blanketed the area from what should have been sunrise to nightfall. It was so dark that lights were needed all day long. … Continue reading
Top of Mind Thursday September 3, 2020: Change is in the Air
This week, 3 major airlines did something revolutionary: they did away with a fee that was a big revenue producer for them. On Sunday, United announced they are eliminating change fees–those pesky charges slapped on customers who decide they want … Continue reading