We offer useful information and thoughtful commentary on marketing and business issues to help improve your organization’s Leverage2Market®.

Sign up to receive our weekly memo, Top of Mind Thursday.

We welcome your input and feedback. We keep all personal information confidential (privacy policy) and never sell, lease, lend or otherwise share our mailing lists.

Top of Mind Thursday Memo

Top of Mind Thursday

Linda Popky’s Top of Mind Thursday covers a quick thought related to business and marketing. Short, sweet, and to the point. Published every Thursday via email.

Subscribe.

See back issues.

What People Are Saying

“Your newsletter is one of the few that I read right away: you always pack a powerful message into a few sentences and usually have a clever and insightful tie-in when the message is about a specific event or situation.”

Pat Lynch, Ph.D., President
Business Alignment Strategies, Inc.

Top of MindTop of Mind:
101 Insights to Transform Your Business

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats