It’s time for marketers to rise above the noise.

Marketing Above The NoiseMarketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise.

Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage™, an approach to help cut through the clutter stand out, and effectively build business.

Marketing Above the Noise introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Momentum Factors that can help an organization focus on those key aspects of the marketing function that will provide the most significant returns on their marketing investment.

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    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    Podcast: Linda Popky interviews Roberta Matuson who talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. - Listen

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Businesses Should Be on the Lookout for Important Trends Coming in 2022" - Linda notes that delivering accurate, timely content is critical to building strong relationships with customers. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats