What’s New
Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!
Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Consulting Society Announces Leadership Change, Expanded Offerings" – Read release.
Podcast: Linda Popky interviews Leah Weiss who talks about how it's possible for even people who work in large teams to find purpose in everyday tasks. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: You Can't Beat Experience. What are you doing to make an outstanding customer experience? – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: marketing strategy
Top of Mind Thursday April 19, 2018: Nerves of Steel
On Tuesday, a Southwest Airlines jet lost an engine on a flight from New York to Dallas. The resulting explosion shattered a window, depressurizing the plane, and hurling shrapnel towards a passenger who later died from her injuries. But the … Continue reading
Top of Mind Thursday April 12, 2018: Enduring, Not Endearing
Facebook CEO Mark Zuckerberg spent two days this week testifying before Congress, in the wake of the discovery that as many as 87 million Facebook users may have had their personal data compromised. The hearings themselves shed little light on … Continue reading
Top of Mind Thursday April 5, 2018: Interesting Times
There’s an old Chinese curse, “May you live in interesting times.” The world we live in is extremely interesting. The stock market is extremely volatile. Tariffs may result in trade wars, that may impact many businesses, as well as relations … Continue reading
Top of Mind Thursday March 22, 2018: Keep Moving
I’m spending the week in Tecate, Mexico at Rancho la Puerta, a top destination fitness spa now in its 78th year. The resort’s founder, Deborah Szekely, will very shortly turn 96 years old. She still does Pilates every day, walks … Continue reading