What’s New
Article: Getting grounded: Implications for business. Linda discusses how to be effective in business during these difficult times on MultiBriefs: Exclusive.
Article: It’s fix it time: Making downtime work for associations. Linda discusses fix-it repairs for associations during the pandemic on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: marketing strategy
Top of Mind Thursday August 13, 2020: A Newsworthy Choice
This week, after months of speculation, presumptive Democratic presidential candidate Joe Biden announced that California Senator Kamala Harris will be his running mate. With this selection, the campaign will finally be moving into the home stretch before the November election. … Continue reading
Top of Mind Thursday August 6, 2020: A Crater Waiting to Happen
Yesterday, an enormous explosion shook Beirut, Lebanon–killing hundreds, injuring thousands, and leaving a large part of the city in ruins. The blast was so strong it mimicked a 3.5 earthquake and was felt hundreds of miles away. It appears that … Continue reading
Top of Mind Thursday July 30, 2020: Play Ball
The boys of summer are back! Well, at least for now. Major League Baseball started a truncated 60-game season this past week. There are new rules–like the designated hitter applies in both leagues and extra inning … Continue reading
Top of Mind Thursday July 23, 2020: School Daze
The end of summer usually signals it’s time to think about sending kids back to school. Normally, most kids protest a bit at giving up the freedom they’ve had over summer break–they’d like to stay home … Continue reading