What’s New
Article: Avoiding the cardinal sin of communication. Linda discusses how to avoid turning off your target audiences with your communications on MultiBriefs: Exclusive.
Article: Clear as muck: When the only thing that’s certain is more uncertainty. Linda discusses how to keep going in today's challenging world on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Increased Customer Focus Will Help Business Thrive in 2021" - Linda recommends focusing on what matters to customers now. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: marketing strategy
Top of Mind Thursday October 29, 2020: A Guaranteed Winning Election Result
Five days away from the official US Election Day, it’s not clear whether we’ll know the results of the presidential election Tuesday night. But there’s one result we already know for sure. People are coming out to vote. Whether it’s … Continue reading
Top of Mind Thursday October 22, 2020: Thriving Through Ambiguity
For 16 years, the association I manage, the Society for the Advancement of Consulting, has held its annual meeting in New York City in the Fall. But not this year. We had reserved hotel meeting space for this week, but … Continue reading
Top of Mind Thursday October 15, 2020: Let Me Be Perfectly Clear
If you’re one of those people who likes to wait until chaos stops and things settle down before taking action, I have bad news for you: It’s not likely to happen soon. We are less than 3 weeks away from … Continue reading
Top of Mind Thursday October 1, 2020: Up for Debate
Tuesday’s Presidential debate was a spectacle in itself. Regardless of political inclinations, most people who watched the event seem to agree this event set new lows for political communications. The moderator lost control of the process early on and never … Continue reading