What’s New
Article: Hindsight is 2020: Putting the year in perspective. Linda asks what have we learned from this year? on MultiBriefs: Exclusive.
Article: The cure for pandemic fatigue in your organization. Linda discusses how to keep your organization on track during these times on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Margot Bloomstein who talks about how brands can build trust in a world filled with cynicism. - Listen
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Global Business Opportunities Now Springing Up Everywhere" - Linda advises that now is the time to profitably leverage last year's experiences. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: marketing strategy
Top of Mind Thursday, April 15, 2021: Consequences
On Sunday, an unarmed 20-year-old Black man was shot and killed by a local police officer during a traffic stop outside Minneapolis. The officer and police chief both called this an error: The officer meant to reach for her taser, … Continue reading
Top of Mind Thursday, April 8, 2021: Building Blocks
Last week, President Joe Biden introduced a $2 trillion plan to invest in American infrastructure. The plan includes money for housing, electric vehicles, roads and bridges, schools, the electrical grid, public transit, railways, high-speed broadband, and more. It’s a huge … Continue reading
Top of Mind Thursday, April 1, 2021: Where Fools Fear to Tread
It’s April Fool’s Day today! In any other year, I could try to prank you by making a strange claim and see if you’d believe me. But this year has been so strange, it already feels like an April Fool’s … Continue reading
Top of Mind Thursday, March 18, 2021: Having a Bad Day
Last night, eight people at three different massage spas were murdered in the Atlanta, GA. Six of the eight victims were Asian; the suspect in custody is White. Supposedly, the killer told police he was trying to fight a sex … Continue reading