What’s New
SAC® Press Release: "Successfully Navigating the COVID-19 Crisis Requires Action Now" - Leading consultants' advice available in new free eBook. Linda offers advice on how to cement relationships with your best customers. – Read release.
Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).
Article: What to know when the only constant in today's world is change. Linda discusses how the more things change, the more they stay the same on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Careful Preparation Helps Drive Success in New and Emerging Markets" - Linda recommends using what you know to expand outward. – Read release.
Podcast: Linda Popky interviews Janel Dyan who explains why first impressions and story telling are so critical to building strong leaders. - Listen.
Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: marketing strategy
Top of Mind Thursday April 2, 2020: Knock, Knock–Who’s There?
One thing we’re all learning through this pandemic is how many things it’s possible to do from home–including having what we need brought directly to us. Most of us have used Amazon for home deliveries, and … Continue reading
Top of Mind Thursday March 26, 2020: The Best of Times, The Worst of Times
As we navigate through the COVID-19 pandemic, we’re hearing some horrible stories of bad behavior. There are people ignoring calls to self-isolate and practice social distancing. There are COVID-19 “cure” scams propagating on Facebook. Amazon has … Continue reading
Top of Mind Thursday March 19, 2020: Resourceful & Resilient
A month ago today, I landed in Havana, Cuba on a humanitarian mission. We spent six days traveling around the island, learning about 500 years of history, understanding the hardships and turmoil Cubans have faced since the 1961 revolution, and … Continue reading
Top of Mind Thursday March 12, 2020: When the Rubber Meets the Road
The coronavirus health crisis has expanded dramatically over the last several days. Gatherings of more than 250 people are prohibited in many US cities. Travel between the US and Europe has been banned. The NCAA March Madness will be played … Continue reading