What’s New
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.
Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Guilt by Association. With whom is your brand connected? – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: marketing strategy
Top of Mind Thursday August 16, 2018: A Sad Spotlight
This week a Pennsylvania grand jury released a report that said more than 300 predator priests had been abusing over 1000 victims over a period of more than 50 years. This comes 3 years after the release of the Oscar-winning … Continue reading
Top of Mind Thursday August 9, 2018: Back in the Saddle Again
Yesterday, I walked into a Trader Joe’s store in Los Angeles to buy a few groceries. By itself, there’s nothing unusual in that. Except that less than 3 weeks ago, this particular store had been the site of a hostage … Continue reading
Top of Mind Thursday August 2, 2018: Too Hot to Handle
Wildfires have become an expected hazard during the summer in California, due to extended droughts and temperatures that are at historical highs. The brave men and women who fight these fires for a living are well-trained and equipped with the … Continue reading
Top of Mind Thursday July 26, 2018: Shampoo, Rinse, Repeat
There was a time when all shampoo ads, as well as the directions on the bottle, would tell us to shampoo, rinse, repeat. And probably most people followed directions and did so. But as it turns out, that’s really unnecessary. … Continue reading