What’s New
Podcast: Linda Popky interviews David Priemer who explains why selling is so different now than it was just a few years ago - even more so in a post-pandemic world. - Listen.
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
Article: Zig While Others Zag. Linda talks about finding opportunities during the pandemic on C-Suite Network.
Article: Making Up for Lost Time. Linda discusses ideas for businesses to do during the COVID-19 lockdown on MultiBriefs: Exclusive.
SAC® Press Release: "Successfully Navigating the COVID-19 Crisis Requires Action Now" - Leading consultants' advice available in new free eBook. Linda offers advice on how to cement relationships with your best customers. – Read release.
Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).
Article: The danger in believing it ‘won't happen here’. Linda discusses preparedness in times of crisis on MultiBriefs: Exclusive.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. - Listen!
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: marketing strategy
Top of Mind Thursday May 21, 2020: Hurry Up and Wait
The economy is beginning to open up–across the US, and in many other parts of the world. While we don’t yet know exactly how this process will unfold, one thing is certain: The ways we interact … Continue reading
Top of Mind Thursday May 14, 2020: Unmasking Creativity
As the COVID-19 situation continues to evolve, an increased emphasis has been put on masks as a way to stop transmission of the virus. Initially, the focus was on masks and other personal protective equipment (PPE) … Continue reading
Top of Mind Thursday May 7, 2020: Dancing with the Fans
One of the consequences of this extended pandemic is the lack of new entertainment programming–including live sports. There have been virtually no new sporting events for the last two months, and this is likely to last … Continue reading
Top of Mind Thursday April 30, 2020: Write Now
On a regular basis, I hear from professionals who tell me they want to create a piece of writing–everything from a blog post to a full book–but don’t have the time to do it. A funny … Continue reading