What’s New
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.
Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: The World at Your Finger Tips. Aim high and achieve more. – View the video
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: marketing strategy
Top of Mind Thursday October 11, 2018: Waiting For the Storm
The rash of severe weather events continued this week with Hurricane Michael, the strongest storm to hit the Florida panhandle. This comes on the heels of Hurricane Florence, which battered the Carolinas just a few weeks ago. I’ve lived through … Continue reading
Top of Mind Thursday October 4, 2018: Above and Beyond
I’m in New York City this week running the annual meeting for the Society for the Advancement of Consulting (SAC). We have a full room of consultants from 7 countries who came to New York this week to learn how … Continue reading
Top of Mind Thursday September 27, 2018: A Quarter of a Century Later
This week’s subject is a little different. Sunday was the 25th anniversary of the day my two-year-old daughter Ilana was diagnosed with Type 1 insulin-dependent (T1D) diabetes. We’ve come a long way since 1993. We have new monoclonal fast-acting and … Continue reading
Top of Mind Thursday September 20, 2018: Civil Action
This past week, I’ve watched people attack each other on Facebook, Nextdoor, and a YahooGroups mail list. This was not related to politics or world events, but, for the most part, for silly things. One person didn’t like the way … Continue reading