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LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.
Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.
Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Careful Preparation Helps Drive Success in New and Emerging Markets" - Linda recommends using what you know to expand outward. – Read release.
Podcast: Linda Popky interviews Erik Pelton who explains why now, more than ever, it's so important to have a strong trademark for key brands. - Listen.
Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: marketing strategy
Top of Mind Thursday February 20,2020: Resourceful and Resilient
This week’s edition is late because I am writing this from Havana, Cuba, where I’ve had limited Internet access. Yes, Americans can still visit Cuba in organized tours for educational and humanitarian purposes. It’s been 60 years since the Communist … Continue reading
Top of Mind Thursday February 13, 2020: Going Viral
Over 60,000 people have now been diagnosed with the corona virus that is spreading around the globe, with nearly 1400 deaths. New cases are reported by the thousands each day. We don’t know yet how bad this epidemic will get. … Continue reading
Top of Mind Thursday February 6, 2020: Losing Count
This week the Democratic party held its caucuses in Iowa and the winner was…… Three days later, we still don’t really know. The new app that was supposed to streamline the process crashed and threw the whole process into turmoil. … Continue reading
Top of Mind Thursday January 30, 2020: Shattered
The sports world was reeling on Sunday with the news that LA Lakers superstar Kobe Bryant was one of nine people killed in a helicopter crash just outside Los Angeles. Sitting in a restaurant in Palm … Continue reading