What’s New
Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen
Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.
Podcast: Linda Popky interviews Margot Bloomstein who talks about how brands can build trust in a world filled with cynicism. - Listen
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "The Best Companies Innovate for Growth, Not Just Survival" - Linda notes that the 'good old days' of normal are gone, so create new and different offerings that fit the times and thrive! – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: marketing strategy
Top of Mind Thursday – October 7, 2021: Ready for the Rebound
I spent the last three days in a virtual conference for SAC, the Society for the Advancement of Consulting. This was the second year this annual event was held virtually, because of the pandemic. The bad news: We still couldn’t … Continue reading
Top of Mind Thursday – September 30, 2021 – The Things We Didn’t Know We Knew
A lot of things are different since the start of the pandemic: how we work, how we gather with others, how we travel (or not). But one of the things most likely to remain with us after this is over … Continue reading
Top of Mind Thursday – September 23, 2021: We’ve Got a Problem, America!
What’s the biggest issue facing America today: COVID-19? Vaccine and masks mandates? Crumbling infrastructure? Droughts and wildfires? Hurricanes and floods? Migrants at the border? Funding the government? Nope. These all take a back seat to the new issue that is … Continue reading
Top of Mind Thursday – September 16, 2021 – Can’t Recall
“I can’t recall,” is usually the answer given by a witness in court when asked a question to which they don’t really want to respond. But on Tuesday, California voters resoundingly defeated a measure to recall Governor Gavin Newsom by … Continue reading