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LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.
Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.
Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Focusing on Your Best Employees is an ART worth Developing" - Linda Popky talks about 'walk the talk' when it comes to building an employer brand. – Read release.
Podcast: Linda Popky interviews Jono Bacon who explains how important it is for businesses to build strong communities. - Listen.
Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: marketing strategy
Top of Mind Thursday December 5, 2019: Play it Again Sam
This morning, I got an email message from Spotify telling me they’d compiled a list of all the music I’d listened to this past year–by artist, genre, even by season of the year. Of course, I … Continue reading
Top of Mind Thursday November 28, 2019: Once More, With Gratitude
Thanksgiving Day. The day when we eat a big festive turkey meal, watch parades and football games, plan our holiday shopping strategy, engage in spirited family discussions, and, hopefully, express our gratitude for what we have. … Continue reading
Top of Mind Thursday November 21 2019: Riding the Streaming Wave
Oh, for the good old days, when watching entertainment content was so simple. All you needed was to use your remote control to choose from the 100 or so channels on your TV’s cable box. Content … Continue reading
Top of Mind Thursday November 14, 2019: The Supernatural Effect
On Tuesday evening, I attended a Carlos Santana concert in San Francisco, celebrating the 20th anniversary of the release of the Supernatural album. In a world where musical acts come and go quickly, there are a few acts that stand … Continue reading