What’s New
Article: Hindsight is 2020: Putting the year in perspective. Linda asks what have we learned from this year? on MultiBriefs: Exclusive.
Article: The cure for pandemic fatigue in your organization. Linda discusses how to keep your organization on track during these times on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Margot Bloomstein who talks about how brands can build trust in a world filled with cynicism. - Listen
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Post-Pandemic Work Environment Brings Need for New Best Practices" - Linda says that marketing efforts should focus on how an organization can help improve conditions for customers now and in the future. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: marketing strategy
Top of Mind Thursday : July 29, 2021 – Mental Gymnastics
Yogi Berra famously said, “Ninety percent of the game is half mental.” This saying comes to mind during the current Summer Olympics, where we’ve seen superstar athletes like Simone Biles and Naomi Osaka step back to protect their mental health. … Continue reading
Top of Mind Thursday : July 22, 2021 – A Rose by Any Other Name
Critical race theory. Defund the police. These are just two of the phrases that are hotly debated in today’s society. These words evoke strong emotions in listeners, and result in acrimonious arguments between those who agree and disagree with what … Continue reading
Top of Mind Thursday : July 15, 2021 – The Final Frontier
Last weekend, billionaire Richard Branson took a short trip to outer space on his own commercial spaceship. Technically, Branson’s Virgin Galactic ship only “touched” the edge of space before safely returning to Earth after a short 90 minute flight. Amazon … Continue reading
Top of Mind Thursday : July 8 – Can we get a little help here?
A funny thing happened on the way to the supposed post-pandemic Armageddon… The economy rebounded. Not evenly across the board, but in leaps and bounds in many areas–including some that were not expected to bounce back so quickly, such as … Continue reading