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LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.
Article: When It's Time to Fire a Customer. Linda talks about when a customer is too costly to keep.
Article: The just-in-time effect: How Amazon and Uber have changed associations. Linda discusses how to survive in a just-in-time world on MultiBriefs: Exclusive.
Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.
Article: Are you being served? What about your customers?. Linda discusses how to satisfy customers on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Focused Strategies Drive Growth at Successful Organizations" - Linda Popky talks about how growth comes through customer acquisition and retention. – Read release.
Podcast: Linda Popky interviews Dr. Diane Hamilton who discusses why curiosity is so important to today's workplace. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: marketing strategy
Top of Mind Thursday June 20, 2019: Whatever Goes on Line, Stays on Line
It seems like not a day goes by that we don’t hear about someone whose online comments come back to haunt them.This week it’s police officers from Philadelphia, St. Louis, and Dallas who are being investigated after racist posts came … Continue reading
Top of Mind Thursday June 13, 2019: It Ain’t Over Yet
The two-time defending NBA champion Golden State Warriors have been struggling to keep their title for a third straight year. A slew of injuries to all of their major players hampered the team all season, but … Continue reading
Top of Mind Thursday June 6, 2019: 75 Years Later
Today is the 75th anniversary of D-Day–the invasion of Normandy that was a pivotal point in the course of WWII. It’s hard to believe it’s been three quarters of a century since 156,000 Allied troops landed in … Continue reading
Top of Mind Thursday May 30, 2019:The Agony of Defeat
Sometimes being remembered for standing out above the noise is not such a good thing. Baseball great Bill Buckner died on Monday. Buckner had a long 22-season career in the Major Leagues, but he is known mainly … Continue reading