What’s New
Article: Getting grounded: Implications for business. Linda discusses how to be effective in business during these difficult times on MultiBriefs: Exclusive.
Article: It’s fix it time: Making downtime work for associations. Linda discusses fix-it repairs for associations during the pandemic on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: branding
Bringing Home the Bacon: Differentiating a Brand in Today’s Generic World
Justin Foster Sales & Marketing Consultant and Author www.fosterthinking.com @fosterthinking Justin Foster has over two decades experience in sales and marketing for small businesses and large corporations. He’s cofounded two marketing/branding firms and a successful start-up, and he’s worked with … Continue reading
Standing Out is No Longer Optional
Dorie Clark Marketing Consultant & Author www.dorieclark.com Branding expert Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future and the new book Stand Out: How to Find Your Breakthrough Idea and Build A Following Around … Continue reading
Use The Force Workshop: Leveraging Marketing Gravity To Build Your Consulting Practice
Create and master the marketing activities that will take your business to the next level by bringing clients and prospects to you, rather than you having to chase business on an ongoing basis.
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Just a Moment for Marketing: Don’t Make Me Hate You
Linda observes: Don’t commit brand suicide.