What’s New
Podcast: Linda Popky interviews David Priemer who explains why selling is so different now than it was just a few years ago - even more so in a post-pandemic world. - Listen.
Article: Zig While Others Zag. Linda talks about finding opportunities during the pandemic on C-Suite Network.
Article: Making Up for Lost Time. Linda discusses ideas for businesses to do during the COVID-19 lockdown on MultiBriefs: Exclusive.
SAC® Press Release: "Successfully Navigating the COVID-19 Crisis Requires Action Now" - Leading consultants' advice available in new free eBook. Linda offers advice on how to cement relationships with your best customers. – Read release.
Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).
Article: The danger in believing it ‘won't happen here’. Linda discusses preparedness in times of crisis on MultiBriefs: Exclusive.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. - Listen!
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: branding
Bringing Home the Bacon: Differentiating a Brand in Today’s Generic World
Justin Foster Sales & Marketing Consultant and Author www.fosterthinking.com @fosterthinking Justin Foster has over two decades experience in sales and marketing for small businesses and large corporations. He’s cofounded two marketing/branding firms and a successful start-up, and he’s worked with … Continue reading
Standing Out is No Longer Optional
Dorie Clark Marketing Consultant & Author www.dorieclark.com Branding expert Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future and the new book Stand Out: How to Find Your Breakthrough Idea and Build A Following Around … Continue reading
Use The Force Workshop: Leveraging Marketing Gravity To Build Your Consulting Practice
Create and master the marketing activities that will take your business to the next level by bringing clients and prospects to you, rather than you having to chase business on an ongoing basis.
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Just a Moment for Marketing: Don’t Make Me Hate You
Linda observes: Don’t commit brand suicide.