Influencing the Enterprise: Driving Strategic Impact Through Marketing

Lynn Hunsaker

Lynn Hunsaker, Clear Action

Marketing’s direct access to the market makes it a natural nerve center for the corporation, to characterize the growth opportunities and communicate to the other functional areas what it will take to realize those market gains. Yet few marketing teams are equipped to position themselves this way internally or to align with stakeholders for this high-value enterprise-wide influence. In this Marketing Strategy Roundtable, Lynn Hunsaker will provide an overview of essential techniques that can propel your team to embrace a pivotal role across your firm. Learn about the collection of tools that can help your marketing organization leapfrog its current role toward strong strategic impact on the company:

  • Applying systems thinking, stakeholder analysis, change management, and organizational learning in the marketing function
  • Creating customer-centric context for financials, activities, strategies, and roles
  • Identifying the profitability levers to improve customer value to the company as well as the company’s value to customers

BMA Members: $17/person*
BMA Partners: $22/person*
Non-Members: $32/person*

(please register in advance–additional $5 fee will be charged for day-of-event-walkins.

Please allow enough time for morning traffic so you can arrive in time to enjoy the speaker.

Date: Tuesday, September 27
Time: 8:30 a.m. to 10:00 a.m.
Location: Scott’s Seafood Restaurant and Grill, Palo Alto CA

Register now

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