Leverage Points
How can you better leverage your organization’s marketing efforts? How can use your limited marketing resources most effectively to get the best return on investment?

Our new Marketing Leverage Points can help. These short, tips are focused on a specific marketing issues or problems. Each includes a checklist to help stimulate discussion and thought as you build your marketing programs and initiatives.

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Marketing Myths
It’s a funny thing about marketing – everyone seems to know how to do it. Trouble is not everyone can do it well. Sometimes what seems like it should be simple and straightforward may not be the best way to approach a marketing problem and grow your business. Watch this space as we expose top marketing myths and give you the ammunition you need to spot these and avoid them in your own situation.

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Top Ten Tips
Here’re some quick, concise tips for approaching marketing problems and opportunities, from branding to using social media, to creating powerful proposals.

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    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Consulting Society Announces Leadership Change, Expanded Offerings" – Read release.

    Podcast: Linda Popky interviews Leah Weiss who talks about how it's possible for even people who work in large teams to find purpose in everyday tasks. - Listen.


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    Video: Just a Moment for Marketing: You Can't Beat Experience. What are you doing to make an outstanding customer experience? – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats