Leverage Points
How can you better leverage your organization’s marketing efforts? How can use your limited marketing resources most effectively to get the best return on investment?

Our new Marketing Leverage Points can help. These short, tips are focused on a specific marketing issues or problems. Each includes a checklist to help stimulate discussion and thought as you build your marketing programs and initiatives.

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Marketing Myths
It’s a funny thing about marketing – everyone seems to know how to do it. Trouble is not everyone can do it well. Sometimes what seems like it should be simple and straightforward may not be the best way to approach a marketing problem and grow your business. Watch this space as we expose top marketing myths and give you the ammunition you need to spot these and avoid them in your own situation.

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Top Ten Tips
Here’re some quick, concise tips for approaching marketing problems and opportunities, from branding to using social media, to creating powerful proposals.

Click here to learn more.

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    Article: When It's Time to Fire a Customer. Linda talks about when a customer is too costly to keep.

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    SAC® Press Release: "Focused Strategies Drive Growth at Successful Organizations" - Linda Popky talks about how growth comes through customer acquisition and retention. – Read release.

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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats