Leverage Points
How can you better leverage your organization’s marketing efforts? How can use your limited marketing resources most effectively to get the best return on investment?

Our new Marketing Leverage Points can help. These short, tips are focused on a specific marketing issues or problems. Each includes a checklist to help stimulate discussion and thought as you build your marketing programs and initiatives.

Click here to learn more.

Marketing Myths
It’s a funny thing about marketing – everyone seems to know how to do it. Trouble is not everyone can do it well. Sometimes what seems like it should be simple and straightforward may not be the best way to approach a marketing problem and grow your business. Watch this space as we expose top marketing myths and give you the ammunition you need to spot these and avoid them in your own situation.

Click here to learn more.

Top Ten Tips
Here’re some quick, concise tips for approaching marketing problems and opportunities, from branding to using social media, to creating powerful proposals.

Click here to learn more.

  • Upcoming Events

  • What’s New

    Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).

    Article: What to know when the only constant in today's world is change. Linda discusses how the more things change, the more they stay the same on MultiBriefs: Exclusive.

    Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    SAC® Press Release: "Careful Preparation Helps Drive Success in New and Emerging Markets" - Linda recommends using what you know to expand outward. – Read release.

    Podcast: Linda Popky interviews Janel Dyan who explains why first impressions and story telling are so critical to building strong leaders. - Listen.

    Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats