Tag Archives: B2B

Too Much Data? How Marketers Can Be More Effective in Today’s Noisy B2B Marketplace

Wayne Cerullo Chief Prospect Officer B2P Partners www.b2ppartners.com Wayne Cerullo founded B2P Partners to help business to business (B2B) companies more effectively and enjoyably serve the people who are their clients. B2P has been working with many fast-growing Software as … Continue reading

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How Social Changes Everything: The New B2B Approach to Brand

In the social age, if you’re not actively nurturing your influencers, monitoring your brand, and backing up your brand promises with world-class follow-through, your competition will win every time.
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Leveraging Social Media in Global Launch Plans

Join us for the next Norcal BMA Marketing Strategy Roundtable, focused on how B2B marketers can leverage social media tools in global launch plans. Last year, Dell drove $7mil in Sales through Twitter alone. We are all keenly aware of … Continue reading

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