Tag Archives: Business Marketing Association

Influencing the Enterprise: Driving Strategic Impact Through Marketing

Lynn Hunsaker, Clear Action Marketing’s direct access to the market makes it a natural nerve center for the corporation, to characterize the growth opportunities and communicate to the other functional areas what it will take to realize those market gains. Yet … Continue reading

Posted in Marketing Strategy | Tagged , , , , , , , | 2 Comments

Mobile: The Next Big Move in Marketing

Mario Tapia Mobile is opening up new channels as a new medium for marketing, online reputation monitoring, and are also  adding an intimate dimension.  Mobile devices are not only with the audience everywhere they go, they also allow campaigns to be … Continue reading

Posted in Marketing Strategy | Tagged , , , , , , , , | 1 Comment

Where B2B Marketing is Going in Silicon Valley

Join us for the latest episode of MarketingThoughtLeadership.com where Josef Chervenka, president of the Northern California Chapter of the Business Marketing Association, discussed the new direction for the organization and explains how BMA provides value to business-to-business focused marketers. Listen … Continue reading

Posted in Marketing Strategy | Tagged , , , , , | Comments Off on Where B2B Marketing is Going in Silicon Valley

New Rules for Winning Today’s Time-Starved, Always-Connected 24-Hour Customer

Adrian Ott Join us for the next NorCal BMA Marketing Strategy Roundtable when Adrian Ott, author of the soon-to-be-released book, The 24-Hour Customer (HarperCollins, August 2010) will share research about how to use the new rules of time and attention … Continue reading

Posted in Marketing Strategy | Tagged , , , , , , | Comments Off on New Rules for Winning Today’s Time-Starved, Always-Connected 24-Hour Customer

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats