Tag Archives: The Insight Advantage

Benchmarking: The Key Survey That Goes Beyond What Customers Think of You and Your Company

Jen Berkley Jackson Owner The Insight Advantage www.theinsightadvantage.com Jen Berkley Jackson is the owner of The Insight Advantage, a full-service research firm that helps organizations use customer insight to grow profits and market share. She works with companies to determine … Continue reading

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Winning Even When You Lose: Using Win/Loss Research to Gain Critical Marketing Insights

Sometimes you win, sometimes you lose. But how often do you know the real reason why?
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