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Tag Archives: B2B marketing
Funny Thing: Using Humor Effectively in B2B Organizations
What’s the difference between fun and funny…and how this matters to B2B organizations.
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Posted in Marketing Strategy
Tagged B2B marketing, humor, Kathy Klotz-Guest, Keeping it Human, Linda Popky, marketing thought leadership, organizational success
1 Comment
A New B2B Approach to Brand: Learnings from Lithium
B2B marketing doesn’t have to be boring: Lose the snooze.
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Posted in Branding
Tagged B2B marketing, branding, Katy Keim, Linda Popky, Lithium Technologies, marketing strategy, NorCAL BMA, social media
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