Linda PopkyOver the last 20 years, executives in a wide range of organizations, from Fortune 500 companies to startups, have relied on Linda Popky as a trusted advisor.

In this role, Linda provides advice and guidance to executives who need a third party objective resource – a sounding board for reviewing plans, an idea source for planning implementation, a responsive expert for questions and advice, a support system for accountability, or just a devil’s advocate to review potential key decisions.

A trusted advisor is like an insurance policy. It provides you exclusive access to expert counsel, so you can tackle the most critical challenges and seize emerging opportunities in real times. It’s more than a coach or a mentor. A trusted advisor is the person in your court with the experience and resources for taking on crucial issues, making difficult decisions, and navigating complex terrain.

You choose how you want to work with Linda – behind the scene, as an invisible confidante, or in a more public capacity. Choose whether you’d like Linda to work solely with you or with other key members of your team as well.

You’ll always have access to Linda during normal business hours via phone within 90 minutes and email within 24 hours. You may also opt to meet face-to-face or in off hours, if that meets your specific needs. Most engagements require a minimum of 90 days.

Clients who work with us typically see these kinds of results:

  • Improved marketing capability and productivity
  • Enhanced marketing presence
  • Significantly improved response to marketing programs
  • Shorter time to market
  • Increased employee satisfaction/retention
  • Upgraded corporate image
  • Successful entrance to new markets
  • Greater corporate visibility through increased press coverage
  • More effective channel partner relationships

We offer three types of Advisory Services:

  • Executive Advisor – for senior-level corporate executives
  • Startup Advisor – for executives at start-up and emerging companies
  • Consultant Advisor – for consultants and professional services firms

To learn more about Advisory Services options, contact Linda at 650-281-4854 or linda@popky.com.

“Linda has been nothing short of essential to the growth of our business. She helped create brand strategy, simplified our message and assisted us in making better marketing decisions. The greatest thing about working with Linda is her ability to have a laser focus on what needs to be done short term while supporting long term goals. She is fun and energetic and provides much needed insight through the stressful process of launching a new business. We feel as though our time was better spent servicing our clients well knowing that we had a strong coach on the marketing end. We always felt confident that the execution of her recommendations were going to be successful. Linda is an invaluable coach to your team whether you are a start up or existing business!”

Michele Bell
Owner & Co-Founder
One Wellness Group
OneWellness

“I can come to Linda with a tangle of strategic issues and within minutes she offers up a simple framework to elucidate the situation, and the right path forward becomes obvious. Linda is more than a marketing sounding board for me – she is a strategic resource for my company.”

Jennifer Zeszut
CEO
Scout Labs
Scout Labs

“Linda has been a pleasure to work with as she guided us through the process of defining a marketing strategy and developing marketing materials. She was instrumental in helping our start-up project a professional, polished image.”

Joseph Heanue, PhD.
President
Triple Ring Technologies, Inc.
Triple Ring Technologies

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  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.


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    Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

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