Named one of Silicon Valley’s Top 100 Women of Influence and a member of Alan Weiss’s Million Dollar Consulting® Hall of Fame, Linda J. Popky has extensive experience in marketing – in industry, agencies, and consulting.
Linda is the founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations get heard above the noise in the marketplace. She is the author of the book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015).
If it relates to marketing, Linda has done it. Her expertise includes corporate marketing, communications and messaging, marketing team development, facilitation, sales training and support, partner and channel programs, market sizing and intelligence, field marketing, marketing operations, industry/market development, and product marketing.
She has architected leading edge customer loyalty and retention programs with a focus on improved business efficiency, customer advocacy, and quality and has a reputation for strong leadership and team management, as well as strategic program development and delivery skills.
Linda has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty. She served as a charter member of the Conference Board Council on Customer Strategy, and was a member of the Council on E-Business Strategy.
Linda was the first marketing consultant worldwide certified to offer Alan Weiss‘s Private Roster™ Mentor program to consultants, entrepreneurs, and small business owners, and she was the first licensee of Alan Weiss’s workshops and seminars.
She is the Executive Director of the Society for the Advancement of Consulting (SAC), as well as the Past President of Women in Consulting (WIC), a collaborative organization of nearly 500 seasoned professionals in more than 30 consulting specialties, and the former VP of Marketing for the Northern California Chapter of the Business Marketing Association. Linda is also a member of Watermark, the organization for exceptional women in business, and an advisor to Women’s Startup Lab.
Linda has served as an advisor for the Astia business incubator and on the organizing committee for the TEDxBay Area conference on Global Women Entrepreneurship.
In demand as a speaker for presentations and workshops for corporate, non-profit, and professional associations, Linda has been quoted and featured in a variety of online and print publications, including Business Week, Fortune Small Business, Fast Company, the San Francisco Chronicle, the San Jose/Silicon Valley Business Journal, CommPros, Multibriefs, MarketingProfs.com, MarketingCrossing.com, American Venture Magazine, Marketing Matters with M7 Podcast, ConsultingCrossing.com, Small Business Technology Magazine, womensradio.com, Consultants Direct Newsletter, and the Fab Job Guide to Become a Business Consultant.
Linda has served as the Program Advisor for the Integrated Marketing Program at San Francisco State University’s College of Extended Learning and she helped create the school’s Social Media Marketing program. She is a member of the Advisory Board at the University of California Santa Cruz Extension in Silicon Valley, and she has taught courses in brand equity and internal branding for West Virginia University’s online Master’s in Integrated Marketing Communications program.
Linda is the author of Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success and Promoting Your Non-Profit: Using Marketing to Help Your Organization Succeed in Turbulent Times, and the co-author of Disciplined Marketing For Building a Professional Services Practice and Set It on Fire: Why Embracing Friction Accelerates Innovation. She is the editor of Alan Weiss on Consulting: A Guided Journey with the “Rock Star of Consulting.” She created the NorCal Business Marketing Association’s Marketing Strategy Roundtables, and she hosts her own MarketingThoughtLeadership.com podcast series.
A classically trained pianist, Linda released Night Songs, a CD of classical piano music, in 2013. She and her family share their home in the San Francisco Bay Area with a small pack of Siberian Huskies.