How Social Changes Everything: The New B2B Approach to Brand

Katy KeimKaty Keim – Lithium Technologies

What’s the difference between brand and reputation? How do social customers affect what people think and say about your brand? How do you build a following of passionate, involved and committed brand influencers – even as a B2B brand? In the social age, if you’re not actively nurturing your influencers, monitoring your brand, and backing up your brand promises with world-class follow-through, your competition will win every time. And it doesn’t matter whether your focus is B2B, B2C or both.

Join us for the next BMA Marketing Strategy Roudntable when Katy Keim, Chief Marketing Officer of social customer solution provider Lithium Technologies, will explore why now more than ever B2B companies need to connect with their “consumers” in a powerful and meaningful way.

BMA Members: $17/person*
BMA Partners: $22/person*
Non-Members: $32/person*

(please register in advance–additional fee will be charged for day-of-event-walkins.

Date: Tuesday, April 26
Time: 8:30 a.m. to 10:00 a.m.
Location: Scott’s Seafood Restaurant and Grill, Palo Alto CA

Register now

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One Response to How Social Changes Everything: The New B2B Approach to Brand

  1. Best practices for direct marketing campaign are:
    Use social media integration to drive response.
    Use automatic tracking mechanisms to analyze results.
    You can get the best practices case study on Caslon.net

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