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Tag Archives: Lithium Technologies
A New B2B Approach to Brand: Learnings from Lithium
B2B marketing doesn’t have to be boring: Lose the snooze.
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Posted in Branding
Tagged B2B marketing, branding, Katy Keim, Linda Popky, Lithium Technologies, marketing strategy, NorCAL BMA, social media
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How Social Changes Everything: The New B2B Approach to Brand
In the social age, if you’re not actively nurturing your influencers, monitoring your brand, and backing up your brand promises with world-class follow-through, your competition will win every time.
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Posted in Marketing Strategy
Tagged B2B, brand, Katy Keim, Lithium Technologies, marketing strategy, NorCAL BMA, reputation, social
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