Katy Keim, CMO of Lithium Technologies, spoke to the NorCal BMA’s Marketing Strategy Roundtable yesterday. Here are a few of the key thoughts:
- The lines are blurring between personal and work social posts–most of us do both.
- If you’re not listening to what’s being said about you, you’re behind.
- It’s nice to have fans, but more important to have people engaged with you, then to convert them to advocates and superfans.
- People buy from people, not from companies.
- Choose media that leverage your reputation in the B2B space.
- B2B marketing is often boring. Lose the snooze! Find your voice.
- Humanize yourself and your company.
- Listen to your buyers.
- Be courageous. Do something a little outrageous that will help you be remembered.
- And, finally, B2B marketing is still all about consumers and connections. The consumers may be different than in B2C but they’re driven by many of the same motivations.
