A New B2B Approach to Brand: Learnings from Lithium

Katy Keim, CMO of Lithium Technologies, spoke to the NorCal BMA’s Marketing Strategy Roundtable yesterday. Here are a few of the key thoughts:

  • The lines are blurring between personal and work social posts–most of us do both.
  • If you’re not listening to what’s being said about you, you’re behind.
  • It’s nice to have fans, but more important to have people engaged with you, then to convert them to advocates and superfans.
  • People buy from people, not from companies.
  • Choose media that leverage your reputation in the B2B space.
  • B2B marketing is often boring. Lose the snooze! Find your voice.
  • Humanize yourself and your company.
  • Listen to your buyers.
  • Be courageous. Do something a little outrageous that will help you be remembered.
  • And, finally, B2B marketing is still all about consumers and connections. The consumers may be different than in B2C but they’re driven by many of the same motivations.
This entry was posted in Branding and tagged , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "Stand-Out Consultants: What I Learned from Linda Popky" on Business and Technology - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.

    Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.

    SAC® Press Release: "Future AI Technology Neither Panacea Nor Threat" – Read release.

    Podcast: Linda Popky interviews Dorie Clark who talks about why it's important for even those with full time jobs to become more entrepreneurial. - Listen.

    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: Sniffing Out What Matters. We need to do a better job sensing our own environment. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats