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December 15, 2018

“Cut Through the Noise: Traditional vs. Digital Marketing Part I” by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky is quoted: “I believe that although many things have changed about marketing in recent years, in another sense nothing has changed at all.”

December 1, 2018

SAC® Press Release:
“Successful Businesses Leverage Culture to Get Results” – Linda observes that brands don’t create cultures – they reflect culture that already exists.

November 8, 2018

“It’s All About the Message: Lessons from This Week’s Midterm Elections” – Linda Popky analyzes the mid-term election results on Commpro.

October 1, 2018

SAC® Press Release:
“Never An Afterthought: Pricing Is Strategic to Business Success” – Linda Popky advises to know your customers and price accordingly.

September 19, 2018

“The 3 Biggest Mistakes CEOs Make With Their Personal Brand (and How to Turn Those Mistakes Around)” by Jeffrey Hayzlett on Entrepreneur. Linda Popky recommends that CEOs use situations as they arise to reinforce their brand.

August 1, 2018

SAC® Press Release:
“Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses” – Linda Popky recommends treating customers well and they will stay with their established suppliers.

July 26, 2018

Podcast:
“We Built This City” – Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, “Don’t ever listen to somebody who tells you you can’t do something.”

June 29, 2018

“Friction for Startups is a Necessity: Five Rules to Transform Heat into Profit” on C-Suite Network – Linda discusses Five FrictionFactor(tm) Rules for Startups.

June 1, 2018

SAC® Press Release:
“Strong Economy Creates Long-Term Growth Opportunities for Smart Businesses” – Linda Popky recommends marketing when business is good because people like to be associated with a winner.

April 11, 2018

SAC® Press Release:
“Consulting Society Announces Leadership Change, Expanded Offerings” – Lisa Anderson and Linda Popky are the new Executive Directors; expanded programs are available.

April 2, 2018

SAC® Press Release:
“Good Business Practices Best Way to Manage in a #MeToo Environment” – Linda discusses how image and brand are damaged by bad behavior.

February 1, 2018

SAC® Press Release:
“Future AI Technology Neither Panacea Nor Threat” – Linda talks about how technological advances need to be used appropriately by businesses and government.

 

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    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
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    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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