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August 1, 2021

SAC® Press Release:
“Post-Pandemic Work Environment Brings Need for New Best Practices” Linda says that marketing efforts should focus on how an organization can help improve conditions for customers now and in the future.

June 1, 2021

SAC® Press Release:
“Businesses Seeing Rapid Acceleration in Tech Adoption as Pandemic Eases” Linda notes that many technologies have been repositioned or reintroduced as the result of the pandemic.

April 2, 2021

SAC® Press Release:
“Global Business Opportunities Now Springing Up Everywhere” Linda advises that now is the time to profitably leverage last year’s experiences.

February 1, 2021

SAC® Press Release:
“Acquiring and Retaining Talent Takes on Added Importance Post-Pandemic” Linda recommends: be the company where employees want to work.

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What’s New
Article: Hindsight is 2020: Putting the year in perspective. Linda asks what have we learned from this year? on MultiBriefs: Exclusive.

Article: The cure for pandemic fatigue in your organization. Linda discusses how to keep your organization on track during these times on MultiBriefs: Exclusive.

Podcast: Linda Popky interviews Margot Bloomstein who talks about how brands can build trust in a world filled with cynicism. - Listen

Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

SAC® Press Release: "Post-Pandemic Work Environment Brings Need for New Best Practices" - Linda says that marketing efforts should focus on how an organization can help improve conditions for customers now and in the future. – Read release.

Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

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Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

Available in Hardcover and eBook formats