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February 15, 2019

“Will someone leave the light on for us?” on MULTI BRIEFS: EXCLUSIVE – Linda discusses business lessons from the PG&E bankruptcy.

February 11, 2019

“Plagiarism or Sloppiness: What Happened to Jill Abramson’s Merchants of Truth?” on C-Suite Network – Linda discusses lessons that anyone who produces work to be published should follow.

February 5, 2019

“Who blinked? Business lessons from the recent government shutdown” on MultiBriefs: Exclusive – Linda discusses what business people can learn from the government shutdown.

February 2, 2019

“Here’s The Real Reason Service Guarantees Work*” on Forbes – Linda explains how a complaint is actually a gift from a customer.

February 1, 2019

SAC® Press Release:
“Hiring Top Talent With Passion and Enthusiasm Key to Beating Talent/Skills Gap” – Linda observes that building a strong brand attracts strong talent.

January 21, 2019

“Is This the Best a Brand Can Get?” on C-Suite Network – Linda discusses why it is good to do something different in marketing to stand out above the noise.

January 9, 2019

“Who’s Winning? Lessons from The Government Shutdown Crisis” by Linda J. Popky on Commpro. Linda Popky discusses how the heat of friction drives innovation – when it’s managed appropriately in a win-win framework.

January 7, 2019

“Cut Through the Noise: Traditional vs. Digital Marketing Part II” by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.

 

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    Article: Plagiarism or Sloppiness: What Happened to Jill Abramson's Merchants of Truth?. Linda discusses lessons that anyone who produces work to be published should follow.

    Article: Who blinked? Business lessons from the recent government shutdown. Linda discusses what business people can learn from the government shutdown. on MultiBriefs: Exclusive.

    Article: Cut Through the Noise: Traditional vs. Digital Marketing Part II by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Hiring Top Talent With Passion and Enthusiasm Key to Beating Talent/Skills Gap" - Linda observes that building a strong brand attracts strong talent. – Read release.

    Podcast: Linda Popky interviews Carla Hall who discusses her journey through the culinary world from chef to author to celebrity. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: When Uncontrolled Friction is Destructive. Create a situation where constructive friction can survive. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
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    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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