Are You Seeing the Value You Expect From Your Marketing Investments?

Do you have the systems and processes in place to make launching a new marketing initiative seamless and smooth?

Are your initiatives reaching the right people with the impact you expect?

Is your marketing team prepared to develop and execute the marketing strategies and initiatives that will power your business moving forward?

These are the types of dilemmas facing our clients. Resources are limited. Demands are heavy. There’s no room for error and little slack in the system. In today’s environment, the stakes are high. Successful companies need to ensure they are getting the most value possible from every marketing dollar invested.

See Linda talk about Leverage2Market services.

Leverage2Market® Associates helps clients improve their leverage to market by using their existing marketing resources as effectively and efficiently as possible. We do this by focusing on key areas of leverage:

  • Products:
    The goods or services being marketed
  • Programs:
    The marketing initiatives created and delivered
  • Processes:
    The way initiatives are delivered
  • People:
    Those who do the delivery
  • Positioning:
    The key messages to be communicated

Leverage2Market Model

Individually, each of these is an important aspect of a corporate marketing strategy. Together, they are critical in determining how effective marketing efforts will be and, in turn, the degree of success of a marketing organization.

Whether it’s entering a new market or implementing a new channel strategy, refining corporate messages or building marketing team capabilities…

  • We work hand-in-hand with clients to ensure that marketing is well thought-out and effectively executed.
  • Our services are tailored to meet each client’s specific needs.
  • We coach and mentor marketing teams to build the skills to effectively develop and deliver complex marketing initiatives.
  • We review and realign company and product positioning & messages.
  • We drive teams to develop processes to deliver programs on time, on budget and on track.
Most importantly, we help our clients develop a critical eye when it comes to understanding the value of marketing programs as a key business investment.

We help them articulate and promote the added value Marketing provides within their organization, positioning the marketing team as a thought leader and key partner in contributing to the company’s bottom line.

Read case studies about our clients.

“Linda is a marketing whiz who can set you on the right track before you even realize that you’ve acquired the finest ROI on your marketing investment imaginable. Go for it, she’s terrific.”

Alan Weiss
The Million Dollar Consultant®
Summit Consulting Group

Isn’t it time you improved your company’s marketing leverage?
For more information and a no-obligation discussion of how Leverage2Market® can help improve your marketing leverage, contact us.
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    Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).

    Article: What to know when the only constant in today's world is change. Linda discusses how the more things change, the more they stay the same on MultiBriefs: Exclusive.

    Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    SAC® Press Release: "Careful Preparation Helps Drive Success in New and Emerging Markets" - Linda recommends using what you know to expand outward. – Read release.

    Podcast: Linda Popky interviews Janel Dyan who explains why first impressions and story telling are so critical to building strong leaders. - Listen.

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    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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    Marketing Above The Noise

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