What’s New
Podcast: Linda Popky interviews David Priemer who explains why selling is so different now than it was just a few years ago - even more so in a post-pandemic world. - Listen.
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
Article: Zig While Others Zag. Linda talks about finding opportunities during the pandemic on C-Suite Network.
Article: Making Up for Lost Time. Linda discusses ideas for businesses to do during the COVID-19 lockdown on MultiBriefs: Exclusive.
SAC® Press Release: "Successfully Navigating the COVID-19 Crisis Requires Action Now" - Leading consultants' advice available in new free eBook. Linda offers advice on how to cement relationships with your best customers. – Read release.
Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).
Article: The danger in believing it ‘won't happen here’. Linda discusses preparedness in times of crisis on MultiBriefs: Exclusive.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. - Listen!
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: social media
We All Just Want to Belong: How to Build Strong, Successful Communities That Work
Jono Bacon Founder Jono Bacon Consulting jonobacon.com Jono Bacon, is a leading community and management strategy consultant, speaker, and author. He is the founder of Jono Bacon Consulting, which provides community and management strategy, execution, and coaching and the author … Continue reading
Make It Remarkable: Building a Strong Online Personal Brand
Chris Dessi CEO Silverback Social www.silverbacksocial.com Chris Dessi is an award-winning digital thinker, author, television & radio commentator, public speaker and educator, and the CEO and Founder of the Silverback Social digital marketing agency. He is a personal branding contributor to Inc.com … Continue reading
When Your Reputation’s On the Line: How Small Businesses Can Use Brand Strategy Effectively
Maria Ross Brand Strategist www.red-slice.com Maria Ross is a brand strategist, author, and speaker who believes cash flow, business model canvas template, and creativity are not mutually exclusive. As creator of Red Slice, she advises startups, entrepreneurs and small to midsize companies … Continue reading
Be Found By the People That Matter: How Word of Mouth Marketing Ignites Brands
Ted Wright CEO Fizz www.fizz.com Ted Wright is CEO of Fizz, a pioneering, award-winning word-of-mouth marketing (WOMM) firm. He’s been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2001. Over … Continue reading