Category Archives: Branding

Just a Moment for Marketing: Build Your Core

Linda advises: Build your brand from the inside out.

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A New B2B Approach to Brand: Learnings from Lithium

B2B marketing doesn’t have to be boring: Lose the snooze.
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Market Leverage Factors: Tips for Brand Review and Refresh

How well does your current brand reflect the image and personality you want to convey for your company? People often ask my advice when they’re considering refreshing or updating their brand. The problem is many people think branding stops and … Continue reading

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A New Look to Graphic Design for Business

I was a skeptic. Was it really possible to use the web to engage design professionals I’d never met on a design project and come out with an acceptable result?
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