Below are testimonials of clients who have worked with Leverage2Market® Associates’ principal, Linda Popky.
Hear why Million Dollar Consultant Alan Weiss recommends Linda Popky
“It has been a real pleasure to work with Linda over the last two years. She is efficient, very knowledgeable, a creative thinker, and has provided our start-up with sound, straight-forward guidance we have been able to leverage as we grow. Her input has made us more efficient and helped us hone our message at all stages of development and to a large variety of audiences. Our effort to date would have been hobbled without her.”
“More and more engineers are facing the need to work across organizational and international boundaries. Linda was able to provide some much-needed guidance on the key ingredients that drive successful (and unsuccessful) collaboration and communication in a global cross-functional workplace. The lessons will go a long way in making our workforce more effective.”
“Your energy and enthusiasm have helped us focus on the image we need and wish to portray to not only our customers, but most importantly, to our potential customers. Being a small company, we have not spent the time we would like on updating what is essentially our most important marketing tool–our website. The brainstorming sessions to improve our website have been very clarifying. It has been a pleasure working with you.”
“Linda was able to quickly come up to speed, understand the issues we were facing, and help us develop program parameters and a proposal to build marketing competencies and drive marketing excellence within our organization over the next few years.”
“Thanks to you, many people are being impacted during this summit in a very positive way. You are making a tremendous difference in many peoples’ lives from the many positive messages that I have received. I believe that your effort and your selflessness will continue to impact many more people during and well after the summit is over.”
“Linda spoke for my professional group of small business owners and did an amazing job. She was able to get the entire group engaged, answered our questions, encouraged discussion and brought us some new, valuable, and workable ideas. We all wanted to spend more time with her. She is personable, articulate, and very understandable. Her presentation was professional, pertinent, and on target. I will be looking for a reason to bring her back.”
“Canto asked Leverage2Market to help us develop a strategic marketing plan. Linda came in and quickly gained an understanding of Canto’s business model and marketing needs, and worked with us to develop a marketing plan that could guide our strategic and tactical marketing activities. She kept all the stakeholders in the loop and managed the project very effectively, despite having to deal with multiple time zones. Linda’s ability to quickly assess, understand and work through the business issues was the most important factor in making this engagement successful.”
“Thank you so much for a very informative session on Marketing. All of us are more ready today with the essentials to promote our organizations. This morning some of the members of my Board of Directors already called me with ideas they want to start working on.”
“Linda strikes the perfect chord when gathering customer insights. She uncovers the details and brings them together into a coherent description that makes it clear what must be done, with which customers and the value of doing so.”
“Linda’s broad experience and deep understanding of the marketing function has greatly augmented our team’s ability to do a significant professional development project. Her pragmatism, coupled with a proactive hands-on implementation style, has resulted in timely output based on her marketing knowledge and lots of interactions with a cross-functional team, from individual contributors to executives.”
“As my book, The Resilience Advantage was moving through its editorial process, I was disappointed in the quality of the editing work done by my publisher. Before I started receiving the final galleys, I knew I had to take independent action. After talking with several of my professional colleagues who had written successful books, one name kept coming up as someone who could help me with my editing. That name was Linda Popky. I knew Linda as an author, having read her excellent book, Marketing Above the Noise, but I had no idea that she also edited manuscripts.
“I was in a bit of a time crunch, as we were far along in the process, but Linda immediately stepped up to the plate and completed a comprehensive review of my manuscript. She made grammatical corrections, language suggestions, and created footnotes. Her review was thorough and accurate. After sending the manuscript back to the publisher, they expressed appreciation for having received such a well-edited version.”
“Working with Linda was the breath of fresh air my book proposal needed. Linda brought a level of clarity and direction that made my proposal more readable, more compelling, and I know significantly more attractive to a publisher. Thank you, Linda!”
“Linda has been an invaluable source in helping create a promotional package, and advising how to sell myself as a professional concert pianist. By lending me her eloquent writing skills, her keen eye for professionalism, and her polished sense of architecture, we have created a package that I can send to please both U.S. and European audiences. Linda is a master at what she does, not to mention that she is a fine pianist herself.”
“Linda and her company have been hugely valuable in putting CompeteNet on track with its marketing and sales efforts. Her experience and focused thinking have enhanced our presence in all our marketing materials to include our new upgraded web presence, demo systems, sales guides and collaterals, customer-facing materials, and most importantly, refining and tuning our executive bios. We were struggling with these materials as many small companies do. Linda has become part of our team and I look forward to working long into the future with her on new projects and programs.”
“Linda’s contributions to creating Confab’s first website have been invaluable. She understands the myriad of issues related to such a massive undertaking – the budget, the target market, readability, and the fun. Linda’s ability to take a rush of ideas thrown at her and deliver a first class product is amazing. She operates with little direction, carefully crafting a beautiful design. Her project management skills have proved to be invaluable in managing a remote and independent team through the business and creative process. I heartily recommend Linda and her work. She has made a significant difference to our organization this year. We are clearly a notch above our competitors as a result of her tactful and professional guidance.”
“I had the honor of having Linda facilitate events for FountainBlue’s When She Speaks series. She is a great facilitator, very knowledgeable about the subject matter, and grounds and weaves the conversation well, so that all benefit from the discussion. I highly recommend her for her stellar communication skills and marketing aptitude.”
“It was a pleasure to work with Linda. She quickly sized up my business situation and drilled down to my specific needs. Linda helped me refine my value proposition to focus on the results I obtain for clients and then applied it to the prospects I’d been trying to move along. Things are really falling into place with new business development. I can safely say that working with Linda has taken my business to the next level in record time.”
“Hire Linda only if you want an error-free manuscript or well written document. With her keen eye for detail and facility with language, you’ll benefit from accuracy, precision, and clarity.”
Linda D. Henman, Ph.D. President, Henman Performance Group co-author: Alan Weiss on Consulting: A guided journey with “the rock star of consulting”
“Simply put, Linda is AMAZING! She reviewed information about two of my product lines. I was astonished by her outpouring of eloquent superlatives describing my products so clearly and in an “easy to understand” voice. Her review and delivery was so quick and effortless that I couldn’t type fast enough to capture all the gems she offered. In addition, she provided very sound advice regarding my pricing strategy. All this within a 30-minute phone call! Priceless.”
“Thank you for supporting the American Enterprise Project and Non Profit organizations in the community with your outstanding seminar, “Promoting Your Non Profit: How Marketing Can Help You Succeed in Today’s Economy.” Your clear delivery provided great guidance and direction. Many of the attendees left with a good action plan on how to increase awareness of their organization and improve development efforts. Thank you for sharing your knowledge and expertise for the betterment of the community.”
“I wanted to send you a note of deep gratitude for all of your incredible wisdom, humor and insight to help me with my first book. A Higher Bid was lifted immeasurably because of you. You are THE editor supreme!”
“Linda Popky knows marketing. She is well qualified; her honors speak to that. But there is more. Linda listens, she seeks first to understand what you want, and then she determines how to deliver. In my case, she assembled a team of experts to fill in gaps in web site design and construction to revamp my old site. Along the way, she helped me strategize how best to achieve my objectives – to coach more lawyers, consult with more law firms and to sell more practical guides to law firm profitability. Linda is responsive despite my somewhat erratic travel schedule. We’re not done…and I’m eager to continue working with her, to engage her talents further as my off-site CMO, and to reach higher levels of success in my business.”
“Linda was a great sounding board and demonstrated a true understanding of my business that made her a huge value to me during the time we worked together. She paid close attention to what I said during discussions and was able to capture the essence of what I wanted with ease. In other words, she doesn’t just create something but she also made sure that it reflected the values of my company and provided a lot of value over and above what was requested. Linda is a huge asset to anyone that works with her, she understands business and intuitively delivers value above and beyond.”
“I’ve worked with Linda Popky over the last 15 years. Her marketing acumen is exceptional. She excels in the ability to architect, manage and deliver successful cross-functional marketing programs and product marketing initiatives that are focused on driving revenue ROI.”
Carol Montgomery-Adams Former Vice President, Worldwide Marketing NetManage
“Linda customized a Marketing strategy for NextGear by listening to our thoughts and ideas while harnessing her expertise in the industry. Linda’s final product was a clear road map on the campaign and steps we need to take to build a successful message and brand through our various business initiatives.”
“I have had the wonderful pleasure to work with Linda over the past few months. She has been a great partner in helping me create a true marketing strategy in our rapidly growing company – a strategy that did not exist before. She has also been indispensable in helping me develop a compelling case to our leaders as to why it is important to have a robust marketing presence.”
“Linda has been nothing short of essential to the growth of our business. She helped create brand strategy, simplified our message and assisted us in making better marketing decisions. The greatest thing about working with Linda is her ability to have a laser focus on what needs to be done short term while supporting long term goals. She is fun and energetic and provides much needed insight through the stressful process of launching a new business. We feel as though our time was better spent servicing our clients well knowing that we had a strong coach on the marketing end. We always felt confident that the execution of her recommendations were going to be successful. Linda is an invaluable coach to your team whether you are a start up or existing business!”
“I received the ROI for my investment within in the first two hours of working with Linda Popky. I hired her to help with my marketing. Her consult put engines into my effort propelled with jet fuel. Thanks, Linda!”
“Linda Popky served as both the program advisor and a faculty member in the Integrated Marketing Program at SFSU College of Extended Learning, where she taught Brand Strategies. She also played a key role in the creation of our new Social Media Marketing Program, which we launched to great success in Spring 2011. A popular and highly-skilled educator who brings practical experience and real-world issues to her classes, Linda currently teaches Integrating Social Media into the Overall Marketing Strategy, the final course in our Social Media Marketing Program.”
“Linda excels at quickly helping clients understand marketing strategies to employ for product success. Her pragmatic approach and ability to provide real life analogies creates an open environmental for creative and resourceful solutions. Linda is adept at facilitating group discussions and answering questions in a direct, honest, and supportive manner.”
Carol F. Smith Lead, HP Silicon Valley Networking Group Chief Operating Officer, Oak Grove Enterprises, Inc.
“I can come to Linda with a tangle of strategic issues and within minutes she offers up a simple framework to elucidate the situation, and the right path forward becomes obvious. Linda is more than a marketing sounding board for me – she is a strategic resource for my company.”
“Taking classes from Linda is like trying to drink knowledge from a high pressure fire hose – she has so much terrific information to share and shares it generously. She has great energy and a passion for what she does. Linda truly cares that her students and clients are successful.”
“When I need coaching on the best way to market my business, I go to Linda Popky. She is always knowledgeable, relevant and knows when to bring in someone from her team of experts.
“Her thoughtful opinions, ideas, and advice have always resulted in more business and more visibility with my target market. If you are looking to be seen as a leader in your industry or looking to expand your reach and influence, Linda Popky is the person to call.”
“I went to Linda’s Seal the Deal program and was able to use what I learned to help my business. What she teaches is practical, doable, ethical and enables people to work better with clients. She helps take the vagueness out of consulting.”
“I wanted to thank you for your presentation at SPC last night. You did a superb job, presenting a great deal of valuable information in a relaxed and entertaining fashion. I particularly appreciated how well you interacted with the audience and shaped your talk to the needs of those present. I could not believe how quickly the time went by. Based on the feedback I’ve received, you were a big hit with all of the attendees.”
“The Software Product Marketing (SPM) eGroup has taken a novel approach in building a vibrant, useful career & job site for software marketing professionals. The organization uses social networking theories implemented with software tools and processes to build membership and convince hiring managers, recruiters, and human resources personnel to post their open opportunities to the SPM eGroup membership.
SPM eGroup is run solely by volunteers, with a core management team in which Linda served in the key role of VP of Marketing, and over 100 individual contributors. Linda accomplished some major marketing objectives including competitive analysis, reworking the SPM marketing presentation, developing marketing collateral, and initiating a newsletter to our “customers,” the job posters.”
Cynthia Typaldos President and Founder Software Product Marketing eGroup
“Not only did Linda understand how we could best revamp our marketing materials, but she quickly understood and clearly articulated the messaging goals for our new target market. She was also quick, efficient and easy to work with–despite being 3000 miles away. And she brought such enthusiasm to the project, it was contagious. That came through in the tone of the piece she created and made the whole process much more pleasant for all of us.”
“Linda helped design and implement a great direct mail campaign for me with results that blew us away. Her direction, marketing smarts and leadership helped make the campaign a home run. She is a marketing maven!”
“We needed to ensure our channel partners were well informed about upcoming product launches and developments-in a secure fashion, before this information was made available to the general public. Linda’s team took on the challenge of creating and delivering a highly effective online briefing mechanism that not only allowed us to reach a large group of geographically dispersed partners in an effective fashion, but also significantly strengthened our relationships with our key channel partners.
We didn’t just meet our goals for the first product launch-we more than tripled the number of expected channel partners participating in the event.”
“Linda provided our group with a timely and expertly delivered message about setting aside time and energy to discover how you want to be perceived by customers, employers, and colleagues, and then putting a force of spirit and logic behind to realize it. The room was abuzz and many people remained after the event sharing their thoughts and plans.”
“Linda’s edits were insightful and delivered fast. She is far more valuable than a copy editor because she understands the content.”
Michael Travis, Principal Travis & Company, Inc.
Author of the forthcoming book Choosing Leaders: Mastering the Art of Recruiting
“Linda has been a pleasure to work with as she guided us through the process of defining a marketing strategy and developing marketing materials. She was instrumental in helping our start-up project a professional, polished image.”
“Linda helped us develop a comprehensive marketing plan that was critical to the successful launch (ahead of schedule!) of our new M+A advisory firm, Vertess. She focused on our strongest differentiators in a competitive marketplace and this sharpened our focus from Day One, saving us a great deal of time, energy and start-up funds. I would recommend her without reservation. She’s the real deal!”
“Thank you Linda for providing such insightful advice to our community of consultants. Participants were gushing with praise at the actionable advice they received, and left encouraged to learn about the viable marketing tactics available to them. Additionally, as always you were very easy to work with in the advance planning stages of the workshop, which I also very much appreciated.”
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Focusing on Your Best Employees is an ART worth Developing" - Linda Popky talks about 'walk the talk' when it comes to building an employer brand. – Read release.
Podcast: Linda Popky interviews communication expert Nancy Duarte who explains how storytelling can be critically important to communicating data. - Listen.
Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK:Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.