Tag Archives: marketing strategy roundtable

Winning Even When You Lose: Using Win/Loss Research to Gain Critical Marketing Insights

Sometimes you win, sometimes you lose. But how often do you know the real reason why?
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Optimizing Marketing Collateral in a Web 2.0 World: Insights from Eccolo Media’s B2B Technology Collateral Survey

Lorie Loe Ever wonder how your marketing collateral is perceived by the technology purchasers you want to target? Would you like to make your collateral stand out in a Web 2.0 world? Join us on Tuesday May 25th at Scott’s … Continue reading

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Optimizing Marketing Collateral in a Web 2.0 World: Insights from Eccolo Media’s B2B Technology Collateral Survey

Lorie Loe Ever wonder how your marketing collateral is perceived by the technology purchasers you want to target? Would you like to make your collateral stand out in a Web 2.0 world? Join us for the next NorCal BMA Marketing … Continue reading

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How Social Technology Changes the Way You Lead: Roundtable with Charlene Li

Charlene Li, Altimeter You know about Facebook and you’ve dabbled with blogs or Twitter, but haven’t yet taken the deep plunge and dove in with your customers. You’re not alone—many business leaders avoid social technologies because they demand that you … Continue reading

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