What’s New
Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen
Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.
Podcast: Linda Popky interviews Roberta Matuson who talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. - Listen
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Successful Organizations Move Beyond the Great Resignation" - Linda observes that great brands always attract great employees. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Tag Archives: marketing strategy roundtable
Winning Even When You Lose: Using Win/Loss Research to Gain Critical Marketing Insights
Sometimes you win, sometimes you lose. But how often do you know the real reason why?
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Optimizing Marketing Collateral in a Web 2.0 World: Insights from Eccolo Media’s B2B Technology Collateral Survey
Lorie Loe Ever wonder how your marketing collateral is perceived by the technology purchasers you want to target? Would you like to make your collateral stand out in a Web 2.0 world? Join us on Tuesday May 25th at Scott’s … Continue reading
Optimizing Marketing Collateral in a Web 2.0 World: Insights from Eccolo Media’s B2B Technology Collateral Survey
Lorie Loe Ever wonder how your marketing collateral is perceived by the technology purchasers you want to target? Would you like to make your collateral stand out in a Web 2.0 world? Join us for the next NorCal BMA Marketing … Continue reading
How Social Technology Changes the Way You Lead: Roundtable with Charlene Li
Charlene Li, Altimeter You know about Facebook and you’ve dabbled with blogs or Twitter, but haven’t yet taken the deep plunge and dove in with your customers. You’re not alone—many business leaders avoid social technologies because they demand that you … Continue reading