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Tag Archives: marketing strategy roundtable
Winning Even When You Lose: Using Win/Loss Research to Gain Critical Marketing Insights
Sometimes you win, sometimes you lose. But how often do you know the real reason why?
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Posted in Marketing Strategy
Tagged Jen Berkley Jackson, marketing insights, marketing strategy roundtable, NorCAL BMA, The Insight Advantage, win/loss studies
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Optimizing Marketing Collateral in a Web 2.0 World: Insights from Eccolo Media’s B2B Technology Collateral Survey
Lorie Loe Ever wonder how your marketing collateral is perceived by the technology purchasers you want to target? Would you like to make your collateral stand out in a Web 2.0 world? Join us on Tuesday May 25th at Scott’s … Continue reading
Posted in Upcoming Events
Tagged Eccolo Media, Lorie Loe, marketing collateral, marketing strategy roundtable, NorcalBMA, Scott's Seafood, Web 2.0
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Optimizing Marketing Collateral in a Web 2.0 World: Insights from Eccolo Media’s B2B Technology Collateral Survey
Lorie Loe Ever wonder how your marketing collateral is perceived by the technology purchasers you want to target? Would you like to make your collateral stand out in a Web 2.0 world? Join us for the next NorCal BMA Marketing … Continue reading
Posted in News and Updates
Tagged Eccolo Media, Lorie Loe, marketing strategy roundtable, NorCAL BMA, sales process, technology marketing collateral
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How Social Technology Changes the Way You Lead: Roundtable with Charlene Li
Charlene Li, Altimeter You know about Facebook and you’ve dabbled with blogs or Twitter, but haven’t yet taken the deep plunge and dove in with your customers. You’re not alone—many business leaders avoid social technologies because they demand that you … Continue reading
Posted in Marketing Strategy
Tagged Altimeter Group, Groundswell Charlene Li, Linda Popky, marketing and leadership, marketing strategy roundtable, NorCAL BMA, Open Leadership, social technologies
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