Linda PopkyLinda Popky

Linda is the founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is the author of the recently published book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015).

Click here to learn more about Linda.


Judy PopkyJudy Popky

Judy is an award-winning marketing and advertising pro with experience across most categories including B2C and B2B and all media vehicles. Using both media and technology to connect with consumers in ways that are relevant to drive conversation and deliver business results, Judy is a strategic thinker who believes engaging people with brands on their own terms.

Click here to learn more about Judy.

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    Article: How to use LinkedIn more effectively for actual connections. Linda discusses tips on how to avoid soliciting connection requests on MultiBriefs: Exclusive.

    Article: Mind your mindset to drive your association forward. Linda discusses how a different mindset can help your organization on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
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    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats