Category Archives: Customer Interactions

Listen to Overviews of 2 Upcoming Workshops!

Invest in yourself and your business to achieve dramatic results. Leverage2Market Associates has been certified to offer the workshops and seminars of noted Million Dollar® Consultant Alan Weiss to consultants and small business people. Linda Popky is the first consultant … Continue reading

Posted in Best Practices, Consulting, Customer Interactions, Marketing Success, Upcoming Events | Tagged , , , , , , , , | Comments Off on Listen to Overviews of 2 Upcoming Workshops!

Making the Connection: Successfully Standing Out in a Videocentric World

Learn more about Jeff Eagle, Principle and Creative Director, Eaglevision Productions by listening to Linda Popky’s Marketing Thought Leadership podcast.

Posted in Best Practices, Customer Interactions, Marketing Success, Resources | Tagged , , , , , | Comments Off on Making the Connection: Successfully Standing Out in a Videocentric World

Just a Moment for Marketing: Is It OK to Be Anti-Social?

Linda advises: Pick and choose those tactics that feel right for you. Don’t try to be all things to all people. Be yourself.

Posted in Best Practices, Customer Interactions, Marketing Strategy, Marketing Success, Social Media | Tagged , , , , , , , , , , , , , , , | Comments Off on Just a Moment for Marketing: Is It OK to Be Anti-Social?

Take the High Road: How Non-Profit Organizations Can Benefit from Effective Fundraising Auctions

Kathy Kingston Benefit Auction Strategist, Consultant & Professional Auctioneer Kingston Auction Company www.kingstonauction.com Award-winning thought leader in fundraising auctions, professional auctioneer and consultant, Kathy Kingston has raised millions of dollars for non-profit organizations across the country for over 25 years. … Continue reading

Posted in Best Practices, Consulting, Customer Interactions, Marketing Strategy, Marketing Success, Resources | Tagged , , , , , , | Comments Off on Take the High Road: How Non-Profit Organizations Can Benefit from Effective Fundraising Auctions

  • Upcoming Events

  • What’s New

    Article: Who's Winning? Lessons from The Government Shutdown Crisis. Linda Popky discusses how the heat of friction drives innovation on Commpro.

    Article: Cut Through the Noise: Traditional vs. Digital Marketing Part II by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Marcia Daszko who discusses the key factors that allow an organization to create positive transformation. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Friction Point: From Success to Stagnation. Don't lose your company's edge. Encourage constructive friction. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats