Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.
Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.
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Video: Just a Moment for Marketing: Guilt by Association. With whom is your brand connected? – View the video.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Lucie Newcomb President and CEO The NewComm Global Group, Inc. www.NewCommGlobal.com Lucie Newcomb has more than 25 years experience in successful marketing and international business development for corporations, start-ups, and non-profit organizations. Her expertise in emerging markets and experience on … Continue reading
Janis Machala Managing Partner Paladin Partners www.PaladinPartners.com Janis Machala has worked with entrepreneurs and start-ups for over 15 years as Managing Partner of Paladin Partners and as the former director of LaunchPad Services for the University of Washington’s Technology Transfer … Continue reading
Curtis Bingham Founder and Executive Director Chief Customer Officer Council www.ccocouncil.org Curtis Bingham is the world’s foremost authority on the chief customer officer (CCO) function. Over the last decade he has worked with more than 50 CCOs to create customer-centric … Continue reading