Category Archives: l2massociates

The Global Voice of the Customer

Lucie Newcomb President and CEO The NewComm Global Group, Inc. www.NewCommGlobal.com Lucie Newcomb has more than 25 years experience in successful marketing and international business development for corporations, start-ups, and non-profit organizations. Her expertise in emerging markets and experience on … Continue reading

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Marketing’s Importance for Today’s Entrepreneur

Janis Machala Managing Partner Paladin Partners www.PaladinPartners.com Janis Machala has worked with entrepreneurs and start-ups for over 15 years as Managing Partner of Paladin Partners and as the former director of LaunchPad Services for the University of Washington’s Technology Transfer … Continue reading

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Leveraging Social Media in Global Launches

Karina Jensen Global Minds Network www.globalmindsnetwork.com In this podcast, Linda Popky interviews Karina Jensen, international management consultant and change facilitator, about her recent research into the adoption of social media in product launch efforts around the world. Karina, who discusses … Continue reading

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Chief Customer Officers: Bringing Customer Focus to the C-Suite

Curtis Bingham Founder and Executive Director Chief Customer Officer Council www.ccocouncil.org Curtis Bingham is the world’s foremost authority on the chief customer officer (CCO) function. Over the last decade he has worked with more than 50 CCOs to create customer-centric … Continue reading

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