Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.
Podcast: Linda Popky interviews Lisa Nirell who shares insights in marketing innovation from her six years of surveying CMOs globally. - Listen.
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Video: Just a Moment for Marketing: Friction Gets a Bad Rap. Use friction effectively. – View the video.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Category Archives: Social Media
Listen Carefully: How Social Media Monitoring is Dramatically Changing the Way We Listen and Interact With Customers
Malcolm De Leo Chief Evangelist NetBase Solutions www.netbase.com Malcolm De Leo is a passionate innovator who relishes the challenge of being a change agent. In his current role, he is a subject matter expert in applying social media to build … Continue reading →
Linda advises: Pick and choose those tactics that feel right for you. Don’t try to be all things to all people. Be yourself.
Latest podcast: Linda Popky interviews Jen Berkley Jackson, Owner, The Insight Advantage, on the unconference and the advantages of this new type of gathering. Learn more.
Linda asks: With almost 1 Billion subscribers, is Facebook the panacea for your marketing needs?