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Category Archives: Best Practices
Top of Mind Thursday – March 28, 2024: A Bridge Too Far Gone
This week, a large container ship hit a pier in Baltimore Harbor, totally demolishing the Francis Scott Key Bridge. Sadly, six people—all construction employees—perished in this event. While their deaths are tragic, this could have been a much larger disaster … Continue reading
Posted in Articles & Resources, Best Practices, Current Affairs, l2massociates, Leverage2Market, Linda Popky, Marketing, Marketing Accountability, Marketing Strategy, Marketing Success, News and Updates, Top of Mind Thursday Memo
Tagged accident, collapse, Francis Scott key bridge, maryland, Top of Mind Thursday
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Top of Mind Thursday – March 14, 2024: Starting from Nothing
This week, I’m in Tecate, Mexico at a wellness resort called Rancho la Puerta. When it was founded 84 years ago, the Ranch was a small summer camp with very primitive accommodations. Slowly, over decades, the operation grew and developed … Continue reading
Posted in Articles & Resources, Best Practices, l2massociates, Leverage2Market, Linda Popky, Marketing, News and Updates, Top of Mind Thursday Memo
Tagged Mexico, new venture, organizational growth, Rancho la Puerta, retreat, Top of Mind Thursday
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Just a Moment for Marketing: Can You Have Not Enough Friction?
Linda observes: Creative disagreement leads to new ideas and improvements.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, brand strategy, coaching, consulting, creative disagreement, customer retention, customers, friction, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
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Just a Moment for Marketing: Surviving a Brand Attack
Linda advises: Be open, be transparent and don’t be on the defensive.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, brand, brand attack, brand strategy, brands, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
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