Article: Plagiarism or Sloppiness: What Happened to Jill Abramson's Merchants of Truth?. Linda discusses lessons that anyone who produces work to be published should follow.
Article: Who blinked? Business lessons from the recent government shutdown. Linda discusses what business people can learn from the government shutdown. on MultiBriefs: Exclusive.
Article: Cut Through the Noise: Traditional vs. Digital Marketing Part II by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Hiring Top Talent With Passion and Enthusiasm Key to Beating Talent/Skills Gap" - Linda observes that building a strong brand attracts strong talent. – Read release.
Podcast: Linda Popky interviews Carla Hall who discusses her journey through the culinary world from chef to author to celebrity. - Listen.
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Video: Just a Moment for Marketing: When Uncontrolled Friction is Destructive. Create a situation where constructive friction can survive. – View the video.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Category Archives: Linda Popky
At the recent LeadOn Conference for Women, sponsored by Watermark, I had the opportunity to chat with Maya Strelar-Migotti, Vice President and Head of Ericsson’s Silicon Valley site. Strelar-Migotti is passionate about helping women, particularly technical women, break through the … Continue reading
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Get to the Point: How What We Say, How We Say It, and Where It ’s Said Impact Whether or Not a Message is Heard
Kare Anderson CEO Say It Better Center www.sayitbetter.com Kare Anderson is an Emmy-winning former NBC and Wall Street Journal reporter, who is the author of Moving from Me to We, Resolving Conflict Sooner, and Getting What You Want: Hand Walk … Continue reading
Jeff Eagle Principle and Creative Director Eaglevision Productions www.eaglevsn.com Over the past 20 years, Jeff Eagle has created scores of memorable events and media for a wide array of enterprises, leveraging his ability to take complex client messaging and create … Continue reading