What’s New
Article: Getting grounded: Implications for business. Linda discusses how to be effective in business during these difficult times on MultiBriefs: Exclusive.
Article: It’s fix it time: Making downtime work for associations. Linda discusses fix-it repairs for associations during the pandemic on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Category Archives: Current Affairs
Memo to Marathon Bomber: You Lose! Boston’s Still Up and Running!
You picked the wrong target. The mood in Boston is somber, but not defeated. They’ll be back, stronger than ever.
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Posted in Current Affairs
Tagged Boston marathon bombing, Logan, strength of Boston community, terrorists
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Yahoo Has it Wrong: Showing Up Is More than Physically Being There
It’s whether the heart and the brain are engaged, not where the body resides that makes a difference.
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Just a Moment for Marketing: What on Earth Were They Thinking
Linda advises: Take control of the situation and do the right thing.
Posted in Best Practices, Current Affairs, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
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Top of Mind Thoughts: Be Wary of Knights in Shining Armor
Those who show up with a flourish to put out the fire are often the ones who were the arsonists to start with.
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Posted in Current Affairs
Tagged fiscal cliff, Washington
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