Category Archives: Current Affairs

Memo to Marathon Bomber: You Lose! Boston’s Still Up and Running!

You picked the wrong target. The mood in Boston is somber, but not defeated. They’ll be back, stronger than ever.
Continue reading

Posted in Current Affairs | Tagged , , , | Comments Off on Memo to Marathon Bomber: You Lose! Boston’s Still Up and Running!

Yahoo Has it Wrong: Showing Up Is More than Physically Being There

It’s whether the heart and the brain are engaged, not where the body resides that makes a difference.
Continue reading

Posted in Current Affairs | Tagged , , , | 2 Comments

Just a Moment for Marketing: What on Earth Were They Thinking

Linda advises: Take control of the situation and do the right thing.

Posted in Best Practices, Current Affairs, Marketing Strategy, Marketing Success | Tagged , , , , , , , , , , , , , , , | Comments Off on Just a Moment for Marketing: What on Earth Were They Thinking

Top of Mind Thoughts: Be Wary of Knights in Shining Armor

Those who show up with a flourish to put out the fire are often the ones who were the arsonists to start with.
Continue reading

Posted in Current Affairs | Tagged , | Comments Off on Top of Mind Thoughts: Be Wary of Knights in Shining Armor

  • Upcoming Events

  • What’s New

    Article: Who's Winning? Lessons from The Government Shutdown Crisis. Linda Popky discusses how the heat of friction drives innovation on Commpro.

    Article: Cut Through the Noise: Traditional vs. Digital Marketing Part II by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Marcia Daszko who discusses the key factors that allow an organization to create positive transformation. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Friction Point: From Success to Stagnation. Don't lose your company's edge. Encourage constructive friction. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats