What’s New
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.
Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Guilt by Association. With whom is your brand connected? – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Category Archives: Current Affairs
Memo to Marathon Bomber: You Lose! Boston’s Still Up and Running!
You picked the wrong target. The mood in Boston is somber, but not defeated. They’ll be back, stronger than ever.
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Posted in Current Affairs
Tagged Boston marathon bombing, Logan, strength of Boston community, terrorists
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Yahoo Has it Wrong: Showing Up Is More than Physically Being There
It’s whether the heart and the brain are engaged, not where the body resides that makes a difference.
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Just a Moment for Marketing: What on Earth Were They Thinking
Linda advises: Take control of the situation and do the right thing.
Posted in Best Practices, Current Affairs, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
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Top of Mind Thoughts: Be Wary of Knights in Shining Armor
Those who show up with a flourish to put out the fire are often the ones who were the arsonists to start with.
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Posted in Current Affairs
Tagged fiscal cliff, Washington
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