What’s New
LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.
Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.
Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.
Article: When It's Time to Fire a Customer. Linda talks about when a customer is too costly to keep.
Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Businesses Continue to Thrive in a Time of Volatility" - Linda Popky talks about finding the opportunity in the vortex. – Read release.
Podcast: Linda Popky interviews Seth Kahan who discusses the core competencies of visionary leadership. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Category Archives: Customer Interactions
Just a Moment for Marketing: Be Part of the Orchestra
Linda advises: Make sure your marketing efforts lead to great business performance.
Posted in Best Practices, Customer Interactions, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
Comments Off on Just a Moment for Marketing: Be Part of the Orchestra
Just a Moment for Marketing: Nobody Goes There Anymore; It’s Too Crowded
Linda advises: Stand out in your market by being in the right place. Don’t get lost in the crowd.
Posted in Best Practices, Customer Interactions, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
1 Comment
Just a Moment for Marketing: Rome Wasn’t Built in a Day
Linda advises: Take the time to build the foundation right, to create ongoing marketing campaigns that impress themselves in your customers’ and prospects’ minds.
Posted in Best Practices, Consulting, Customer Interactions, Marketing Strategy
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
4 Comments
Just a Moment for Marketing: It’s What Customers Don’t Tell You That Matters
Linda advises: Stop and listen to what your customers are not saying. Customers may tell you what they want, but they don’t often tell you what they need.
Posted in Best Practices, Consulting, Customer Interactions, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
1 Comment