What’s New
Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen
Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.
Podcast: Linda Popky interviews Roberta Matuson who talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. - Listen
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Successful Organizations Move Beyond the Great Resignation" - Linda observes that great brands always attract great employees. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Category Archives: Customer Interactions
Just a Moment for Marketing: Be Part of the Orchestra
Linda advises: Make sure your marketing efforts lead to great business performance.
Just a Moment for Marketing: Nobody Goes There Anymore; It’s Too Crowded
Linda advises: Stand out in your market by being in the right place. Don’t get lost in the crowd.
Just a Moment for Marketing: Rome Wasn’t Built in a Day
Linda advises: Take the time to build the foundation right, to create ongoing marketing campaigns that impress themselves in your customers’ and prospects’ minds.
Just a Moment for Marketing: It’s What Customers Don’t Tell You That Matters
Linda advises: Stop and listen to what your customers are not saying. Customers may tell you what they want, but they don’t often tell you what they need.