What’s New
Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.
Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Category Archives: Marketing
It ’s Up to You: Taking Control of Your Own Career Success
Kathryn Ullrich President and Executive Recruiter Kathryn Ullrich Associates, Inc. www.ullrichassociates.com Kathryn Ullrich, the author of Getting to the Top: Strategies for Career Success, specializes in the recruitment of VPs of marketing, product management, sales and consulting roles for technology … Continue reading
Band on the Run: How Social Media Has Reinvented Marketing for the Music Industry
Kelli Richards CEO All Access Group Author, Taking the Crowd to the Cloud: Social Media for the Music Industry www.allaccessgroup.com Kelli Richards is a trailblazer in the digital music and media areas with more than 20 years of senior-level experience. … Continue reading
The Global Voice of the Customer
Lucie Newcomb President and CEO The NewComm Global Group, Inc. www.NewCommGlobal.com Lucie Newcomb has more than 25 years experience in successful marketing and international business development for corporations, start-ups, and non-profit organizations. Her expertise in emerging markets and experience on … Continue reading
The State of Branding in Silicon Valley: Beyond the Dark Ages
Kevin Heney Founder and Executive Director Silicon Valley Brand Forum www.svbrandforum.com Kevin Heney founded the Silicon Valley Brand Forum in 2000 to provide brand professionals with an opportunity to share best practices and challenges in brand management. He has over … Continue reading