Category Archives: Leverage2Market

Unexpected and Unconventional: The Undeniable Advantages of the Unconference

Jen Berkley Jackson Owner The Insight Advantage www.theinsightadvantage.com Jen Berkley Jackson is the owner of The Insight Advantage, a full-service research firm that helps organizations implement a variety of customer feedback tools, including phone and online surveys, focus groups, and … Continue reading

Posted in Leverage2Market, Linda Popky, Marketing Thought Leadership, Marketing Thought Leadership Podcast, Podcasts | Comments Off on Unexpected and Unconventional: The Undeniable Advantages of the Unconference

Take the High Road: How Non-Profit Organizations Can Benefit from Effective Fundraising Auctions

Kathy Kingston Benefit Auction Strategist, Consultant & Professional Auctioneer Kingston Auction Company www.kingstonauction.com Award-winning thought leader in fundraising auctions, professional auctioneer and consultant, Kathy Kingston has raised millions of dollars for non-profit organizations across the country for over 25 years. … Continue reading

Posted in Consulting, Leverage2Market, Linda Popky, Marketing Thought Leadership Podcast, Podcasts | Comments Off on Take the High Road: How Non-Profit Organizations Can Benefit from Effective Fundraising Auctions

It ’s Up to You: Taking Control of Your Own Career Success

Kathryn Ullrich President and Executive Recruiter Kathryn Ullrich Associates, Inc. www.ullrichassociates.com Kathryn Ullrich, the author of Getting to the Top: Strategies for Career Success, specializes in the recruitment of VPs of marketing, product management, sales and consulting roles for technology … Continue reading

Posted in Leverage2Market, Linda Popky, Marketing, Marketing Thought Leadership, Marketing Thought Leadership Podcast, Podcasts | Comments Off on It ’s Up to You: Taking Control of Your Own Career Success

Band on the Run: How Social Media Has Reinvented Marketing for the Music Industry

Kelli Richards CEO All Access Group Author, Taking the Crowd to the Cloud: Social Media for the Music Industry www.allaccessgroup.com Kelli Richards is a trailblazer in the digital music and media areas with more than 20 years of senior-level experience. … Continue reading

Posted in Leverage2Market, Linda Popky, Marketing, Marketing Thought Leadership, Marketing Thought Leadership Podcast, Podcasts, Social Media | Comments Off on Band on the Run: How Social Media Has Reinvented Marketing for the Music Industry

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats