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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Category Archives: Leverage2Market
Top of Mind Thursday – January 23, 2025: Tick…Tock…Tick…Tock…Boom!
This week, over 150 million Americans held their breath as a critical deadline approached. No, this was not the inauguration of Donald Trump as the 47th president. It was the possibility that social media platform TikTok might be shut down … Continue reading
Top of Mind Thursday – January 9, 2025: Too Hot to Handle
On Tuesday, a set of wildfires exploded across Los Angeles County, burning thousands of homes and displacing hundreds of thousands of residents. Two days later, the largest fires are not in the least bit contained, and new fires are erupting … Continue reading
Top of Mind Thursday – January 2, 2025: So What’s New With You?
Yesterday was New Year’s Day. Welcome to 2025. We tend to put a lot of expectation on the start of a new year. We create resolutions to change our habits, start new activities, stop old ones, and make long-awaited changes. … Continue reading
Top of Mind Thursday – December 4, 2024: Getting Customer Service Right
Let’s be frank: In most cases today, customer service really sucks. We’ve all had to deal with cable or internet providers that send you down a dark hole of automated phone trees, bots, and other diversions. Or the companies that … Continue reading