What’s New
Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen
Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.
SAC® Press Release: "It’s Not Whether to Integrate AI—But When, Where, and How" – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign upMarketing Above the Noise
Tag Archives: marketing
Top of Mind Thursday – July 21, 2022: A Rose By Any Other Name
If Pennsylvania had a state condiment, there’s no doubt it would be Heinz Ketchup. Pennsylvanians are fanatic about their ketchup (which must be Heinz–anything else is simply catsup). Heinz has been headquartered near Pittsburgh, PA for more than 16o years, and … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged brand loyalty, brand marketing, L2M Associates, Linda Popky, marketing, rebranding
Comments Off on Top of Mind Thursday – July 21, 2022: A Rose By Any Other Name
Top of Mind Thursday – June 2, 2022: HoJos is NoMo
The last Howard Johnson’s restaurant in America, in Lake George, NY, closed recently. While Millennials and Gen Zers are saying, “Howard WHO?”, those of us of a certain age remember a time when the orange roofs of Howard Johnson’s were … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Americana, HoJo, Howard Johnson, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, restaurant, RIP, Top of Mind Thursday
Comments Off on Top of Mind Thursday – June 2, 2022: HoJos is NoMo
Top of Mind Thursday – May 19, 2022: Up, Up, and Away
Gas prices. Food prices. Home prices. Interest rates. Inflation is dramatically driving up all of these–and more. This should not come as a surprise. More than $5 trillion was pumped into the US economy to soften the impact of COVID-19 … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged China, food prices, gas prices, global pandemic, home prices, inflation, interest rates, Leverage2Market, Leverage2Market Associates, Linda Popky, lockdowns, marketing, marketing strategy, marketing success, pandemic, prices, Top of Mind Thursday, unemployment
Comments Off on Top of Mind Thursday – May 19, 2022: Up, Up, and Away