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Tag Archives: marketing
Top of Mind Thursday – July 21, 2022: A Rose By Any Other Name
If Pennsylvania had a state condiment, there’s no doubt it would be Heinz Ketchup. Pennsylvanians are fanatic about their ketchup (which must be Heinz–anything else is simply catsup). Heinz has been headquartered near Pittsburgh, PA for more than 16o years, and … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged brand loyalty, brand marketing, L2M Associates, Linda Popky, marketing, rebranding
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Top of Mind Thursday – June 2, 2022: HoJos is NoMo
The last Howard Johnson’s restaurant in America, in Lake George, NY, closed recently. While Millennials and Gen Zers are saying, “Howard WHO?”, those of us of a certain age remember a time when the orange roofs of Howard Johnson’s were … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Americana, HoJo, Howard Johnson, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, restaurant, RIP, Top of Mind Thursday
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Top of Mind Thursday – May 19, 2022: Up, Up, and Away
Gas prices. Food prices. Home prices. Interest rates. Inflation is dramatically driving up all of these–and more. This should not come as a surprise. More than $5 trillion was pumped into the US economy to soften the impact of COVID-19 … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged China, food prices, gas prices, global pandemic, home prices, inflation, interest rates, Leverage2Market, Leverage2Market Associates, Linda Popky, lockdowns, marketing, marketing strategy, marketing success, pandemic, prices, Top of Mind Thursday, unemployment
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