Tag Archives: marketing thought leadership

Who Can You Trust? Building Credibility in an Age of Cynicism

Margot Bloomstein Appropriate, Inc. appropriateinc.com Margot Bloomstein is one of the leading voices in the content strategy industry. She is the author of Content Strategy at Work and the recently released Trustworthy: How the Smartest Brands Beat Cynicism and Bridge … Continue reading

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COVID-Proofing Your Culture: Why having a culture that doesn’t suck is more important than ever.

Rebecca Friese Workplace Crusader FLYN Consulting www.thegoodculturebook.com Rebecca Friese helps organizations transform outdated practices into market-leading cultures. She’s an experienced consultant in organizational transformation and change management, with experience that ranges from large scale Fortune 500 multi-million dollar projects to … Continue reading

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Playing on the Same Team: Why Marketing is Key to a Healthy Sales Ecosystem

Karen Jackson President Jackson Solutions LLC www.jacksonsolutions.com Karen Jackson is the founder of Jackson Solutions LLC, a sales growth advisory firm whose mission is to help small and lower middle-market B2B business owners drive top line revenue profitably. Drawing on … Continue reading

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Being Resourceful When Resources Are Limited

Navid Jafari Global Head of Marketing PeerNova www.peernova.com Navid Jafari has helped build brands and execute successful marketing strategies for many companies in Silicon Valley for more than 16 years. He is the head of marketing at PeerNova, a global … Continue reading

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