Top of Mind Thursday Memo Archive

Top of Mind Thursday October 11, 2018: Waiting For the Storm

Top of Mind Thursday

The rash of severe weather events continued this week with Hurricane Michael, the strongest storm to hit the Florida panhandle. This comes on the heels of Hurricane Florence, which battered the Carolinas just a few weeks ago.

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I’ve lived through a hurricane. When there’s one headed towards you, the only thing you can do is grab what you can and get out of the way. Same thing with wildfires, earthquakes, tornados, etc. Your first priority is to get your family out alive.

But the question is what do you do afterwards? Some people pause just slightly before jumping in and going back to rebuilding exactly what they had before.  There’s a logic in that. You just want to return to your normal ordinary life as soon as possible. But you may be setting yourself up to be right in the path of the next hurricane.

Others take time to consider this an opportunity to do things differently. Should I rebuild in the same place in the same way? What can I do better? Given that I need to start from scratch, where should I focus my time and energy? How can I use this horrible experience to create something of value?

The lesson for the rest of us is we shouldn’t wait to be hit by a “storm” of any sort–financial, medical, or personal, as well as physical danger.  We can learn from what’s happened to others and take action now–in all aspects of our lives.

If a strong storm disrupted your life today, what would you do differently tomorrow? Why not take those actions today? Why wait for the storm to hit?

The American Red Cross supports victims of emergencies in time of need. Help support their efforts.

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linda@popky.com
(650) 281-4854
www.leverage2market.com

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Top of Mind Thursday October 4, 2018: Above and Beyond

Top of Mind Thursday

I’m in New York City this week running the annual meeting for the Society for the Advancement of Consulting (SAC).

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We have a full room of consultants from 7 countries who came to New York this week to learn how they can take their business above and beyond where they are currently. These people are all busy. Yet, they took time out of their hectic schedules to attend this conference.

That’s because they know how important it is to get expert guidance on their business–to look outside the box, to learn best practices, to consider new and different alternative strategies to move forward.

How often do you take time out of your regular schedule to look at your business differently? Do you have external advisors who can give you unbiased input about new opportunities you might not be considering?

What are you doing to take your business above and beyond?

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Contact me to find out how to get heard above the noise.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

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Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Top of Mind Thursday September 27, 2018: A Quarter of a Century Later

Top of Mind Thursday

This week’s subject is a little different.

Sunday was the 25th anniversary of the day my two-year-old daughter Ilana was diagnosed with Type 1 insulin-dependent (T1D) diabetes.

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We’ve come a long way since 1993. We have new monoclonal fast-acting and time-release insulin. We have glucose meters that take a mere fraction of the blood required back then. We have insulin infusion pumps, and continuous glucose monitoring systems, and technologies that are making strides towards delivering an artificial pancreas.

But we’re not there yet. This is still a disease that must be managed by patients and their families 24×7. Blood sugars need to be checked every few hours. Food needs to be analyzed for carbohydrate content. Exercise, excitement, and even mild illness can throw the balance off big time. And for unknown reasons, the rate of diagnosis continues to climb–an increase of 20% in just the last 10 years.

And there are still tragedies. Just last week, I learned of two lives cut way too short: a 26 year old boy who died of high blood sugar because he couldn’t afford to buy enough insulin, and a 10 year old girl whose glucose levels went so low during the night that she never woke up.

That’s why next month Ilana and I will participate in the JDRF Walk for a Cure at Levi’s Stadium in Santa Clara.

We walk for all the kids and families who struggle with this disease, and for those that are no longer with us. We walk to fund the research that looks for the cure. We walk to educate people about the 1.25 million Americans who have T1D.

And we walk so that 25 years from now, we will be counting the years since Type 1 became Type none.

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Contact me to find out how to get heard above the noise.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Top of Mind Thursday September 20, 2018: Civil Action

Top of Mind Thursday

This past week, I’ve watched people attack each other on Facebook, Nextdoor, and a YahooGroups mail list.
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This was not related to politics or world events, but, for the most part, for silly things. One person didn’t like the way someone worded a compliment. Another was upset because he didn’t like the point of view of another poster. A third group was attacking someone because they don’t share her feeling about a particular religion.What happened to civility?

There was a time not so long ago when it seems the default position in society was to treat the other with respect–regardless of whether they share the same point of view, religion, race, creed, education, sexuality, etc.  that we have ourselves.

Now we live in a time where presidential proclamations are delivered via Tweets that are often attacks on the desired target. We have social media tools that let us say whatever we want to whomever we want in whatever way we want.

But we don’t have to drop down to that level. We can choose to treat others with the same kind of respect we expect to receive ourselves. Even if you don’t like the other side, there’s no reason to resort to name calling and personal attacks.

Here’s a novel concept. Let’s just pretend we are back in the old days when civility was the norm. If we all work at this just a little bit, we’ll all be better off.

To subscribe, please click here.

Contact me to find out how to get heard above the noise.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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