Top of Mind Thursday Memo Archive

Top of Mind Thursday – October 7, 2021: Ready for the Rebound

I spent the last three days in a virtual conference for SAC, the Society for the Advancement of Consulting.

Leverage2Market LogoThis was the second year this annual event was held virtually, because of the pandemic. The bad news: We still couldn’t gather together in one place. The good news: We were able to gather virtually with colleagues from at least seven countries around the world and listen to an outstanding array of speakers.

Last year, we talked about how to thrive amidst the ambiguity around us. This year, the focus was on clarity: The rebound is here and we need to be positioned to help our clients take advantage of the new environment.

That doesn’t mean everything will be smooth sailing. We heard speakers tell us that there is no new normal, that the Great Resignation and supply chain woes are impacting businesses across many industries, and how our relationship to risk impacts everything we do–personally and professionally.

We also heard about the opportunities to develop ourselves and our consulting practices, while helping our clients thrive.

We’re at an inflection point in many ways. It’s up to us to decide what direction we take from here. Do we rebound and score or sit on the sidelines and watch others score big?

Contact me to find out how you can get heard above the noise–even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Top of Mind Thursday – September 30, 2021 – The Things We Didn’t Know We Knew

A lot of things are different since the start of the pandemic: how we work, how we gather with others, how we travel (or not). But one of the things most likely to remain with us after this is over is how we talk.

Leverage2Market LogoWhoever heard of social distancing before the middle of last year? Vaccine efficacy was reserved for those in the medical research profession and supply chain disruption for experts in that area. No one knew how to spell Pfizer, and Moderna seemed like a style of decor. We had faxing and waxing, but not vaxing.

Our language evolves over time, based on new inputs from our environment. It can also bring us together or divide us. Vaxing is paired with antivaxing and vaccine efficacy with vaccine hesitancy. The Patriot Front is a white supremacy group, as are the Proud Boys (with no women allowed). The outrage against “defund the police” would likely have been avoided if the catchphrase was “refocus the police” instead.

We can’t go back to our old way of speaking any more than we can turn back the clock to our pre-2020 way of life. But we can be aware of what we say and how others may perceive it.

That’s something we now know to do.

Contact me to find out how you can get heard above the noise–even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Top of Mind Thursday – September 23, 2021: We’ve Got a Problem, America!

What’s the biggest issue facing America today: COVID-19? Vaccine and masks mandates? Crumbling infrastructure? Droughts and wildfires? Hurricanes and floods? Migrants at the border? Funding the government?

Leverage2Market LogoNope. These all take a back seat to the new issue that is actually keeping you up at night: Junk sleep.

Junk, what?

In a new series of TV commercials, actor Liev Schreiber tells us all the things that are off in our lives are due to junk sleep–not getting the right quantity of good quality shut-eye.

Liev walks us through a series of mishaps that happen because America isn’t getting a good night’s sleep–like leaving your laptop on the bus, literally. He tells us junk sleep is an accident waiting to happen.

Now he doesn’t do this out of the goodness of his heart. Liev’s solution is to get a new mattress from the company sponsoring his ads, Mattress Firm.

I’m not sure that will solve the sleep problem, but it did make us laugh–breaking through the never-ending series of similar ads for cars, fast food, insurance companies, etc., etc.–all of which tend to put me into a junk sleep-like stupor.

Sleep on that, America.

Contact me to find out how you can get heard above the noise–even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Top of Mind Thursday – September 16, 2021 – Can’t Recall

“I can’t recall,” is usually the answer given by a witness in court when asked a question to which they don’t really want to respond.

Leverage2Market LogoBut on Tuesday, California voters resoundingly defeated a measure to recall Governor Gavin Newsom by nearly a 2 to 1 margin. Just a couple of months ago, this was too tight to predict: It looked like Newsom could actually lose.

It’s not that Newsom became more likable since July. What happened to turn this around?

  • The Delta variant arrived with a vengeance, but California’s high rate of vaccination and prevention policies helped keep deaths and hospitalizations low.
  • The leading replacement candidate was a right-wing conservative who promised to eliminate the mask and vaccine mandates that were keeping the surge in check.
  • Voters realized the recall process was so convoluted that Newsom could lose with 49.9% of the vote, but the next governor could be chosen with only a fraction of those votes.
  • Of the 40+ replacement candidates, none were seen as serious contenders by most of the public.
  • The election caught national attention and a whole array of Democratic figures came out to campaign strongly against the recall: Sanders, Warren, Klobuchar, Harris, Obama, Biden, and others.

In the end, most voters just didn’t see a reason to make a change. In fact, the process appears to have strengthened Newsom’s position to run for a second term.

That’s not likely the outcome the recall backers expected, but it’s a lesson those who consider doing something similar in the future would do well to recall before trying this again.

Contact me to find out how you can get heard above the noise–even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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