What’s New
Article: Plagiarism or Sloppiness: What Happened to Jill Abramson's Merchants of Truth?. Linda discusses lessons that anyone who produces work to be published should follow.
Article: Who blinked? Business lessons from the recent government shutdown. Linda discusses what business people can learn from the government shutdown. on MultiBriefs: Exclusive.
Article: Cut Through the Noise: Traditional vs. Digital Marketing Part II by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Hiring Top Talent With Passion and Enthusiasm Key to Beating Talent/Skills Gap" - Linda observes that building a strong brand attracts strong talent. – Read release.
Podcast: Linda Popky interviews Carla Hall who discusses her journey through the culinary world from chef to author to celebrity. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: When Uncontrolled Friction is Destructive. Create a situation where constructive friction can survive. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: Top of Mind Thursday
Top of Mind Thursday February 14, 2018: Too Much of a Good Thing
If going to the movie theatre once or twice a month is a good thing, going much more often would be even better, right? That was the premise behind the all-you-can-eat ability to see unlimited films … Continue reading
Top of Mind Thursday January 31, 2018: Brrh! It’s cold out there!
Brrrrh. It’s cold. Parts of the US are colder than Antarctica. Schools and businesses are closed throughout the frigid Midwest, and deliveries of US mail have been temporarily halted. With weather events getting more and more … Continue reading
Top of Mind Thursday January 24, 2018: Shut Down But Not Out
The partial shutdown of the US government is now on day 34, with 800,000 employees still not getting their paychecks. TSA agents and air traffic controllers are calling in sick. The FBI, Secret Services and IRS are all cutting back … Continue reading
Top of Mind Thursday January 17, 2018: The Best a Brand Can Get
Gillette, the 117 year old producer of razors and shaving supplies, startled audiences this week with a new ad celebrating the 30th anniversary of their slogan “The Best a Man Can Get.” The new web ad, called “The Best a … Continue reading