Category Archives: Upcoming Events

Top of Mind Thursday September 15, 2016: Wells Goes Way Too Far…and Not Far Enough

Last week we learned that Wells Fargo agreed to pay $185 million in fines for opening nearly 2 million fraudulent accounts that customers neither requested nor wanted. On Tuesday, CEO John Stumpf sent out an email to customers that basically … Continue reading

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Use The Force Workshop: Leveraging Marketing Gravity To Build Your Consulting Practice

Create and master the marketing activities that will take your business to the next level by bringing clients and prospects to you, rather than you having to chase business on an ongoing basis.
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The Consulting Triple Play Workshop 10/15/13: How to Acquire Clients, Value-Based Fees, How to Write a Proposal That’s Accepted Every Time

What if you could get tried and tested advice on how to deal with three of the top issues facing most consultants..all in one, single day in the Bay Area?
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Teleseminar: What Leaders Need to Know About The Impact Of These Recent Supreme Court Decisions On The Workplace

The advance of same-sex marriage in states across the US and in other parts of the world may mean big changes in the workplace—regardless of your sexual orientation
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    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.

    Podcast: Linda Popky interviews Bill Sanders of Roebling Strauss who tells us why static and entrenched mindsets don't fly in today's environment of digital transformation. - Listen.


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    Video: Just a Moment for Marketing: Play It Again Sam. Your audience needs repetition to hear your message. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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