Tag Archives: branding

Top of Mind Thursday August 1, 2013: A Rose By Any Other Name

I’m often asked how important it really is to have a strong brand. Isn’t it enough to have a great product or service? Here’s a real-life example of the power of brand. J.K. Rowling, noted author of the Harry Potter … Continue reading

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Apples and Oranges: JCP learns the hard way

The more things change, the more they stay the same. Anticipate how major changes will affect and possibly alienate your loyal customer base.
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Just a Moment for Marketing: Build Your Core

Linda advises: Build your brand from the inside out.

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A New B2B Approach to Brand: Learnings from Lithium

B2B marketing doesn’t have to be boring: Lose the snooze.
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