Tag Archives: branding

What a Difference an Attitude Makes

We’ve known for years that employee attitudes make or break a brand. Here’s an example of what happens when you do things right.
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The State of Branding in Silicon Valley Today

In the latest episode of Marketing Thought Leadership, Kevin Heney of the Silicon Valley Brand Forum discusses how branding in technology companies has evolved–and where he sees branding for Silicon Valley will be in the future. Listen here.

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Leveraging Facebook to Brand Your Business

The latest episode of our MarketingThoughtLeadership podcast series features Roger Katz, the founder and leader of Friend2Friend, discussing how brands can use Facebook to interact and engage with their customers in new and powerful ways. Listen now as Roger explains … Continue reading

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Branding Gotchas: When Going Too Broad Produces Less Impact

As a marketing and brand consultant, I am often asked to review value propositions of organizations, small businesses and individuals. One common mistake I see frequently is the value proposition that is so broad and all encompassing that it says … Continue reading

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