Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!
Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Future AI Technology Neither Panacea Nor Threat" – Read release.
Podcast: Linda Popky interviews Ann Latham who talks about what clarity is and why it's so uncommonly found in today's organizations. - Listen.
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Video: Just a Moment for Marketing: Going Against the Grain. Capture the imagination of your customers. – View the video.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Tag Archives: branding
We’ve known for years that employee attitudes make or break a brand. Here’s an example of what happens when you do things right.
In the latest episode of Marketing Thought Leadership, Kevin Heney of the Silicon Valley Brand Forum discusses how branding in technology companies has evolved–and where he sees branding for Silicon Valley will be in the future. Listen here.
The latest episode of our MarketingThoughtLeadership podcast series features Roger Katz, the founder and leader of Friend2Friend, discussing how brands can use Facebook to interact and engage with their customers in new and powerful ways. Listen now as Roger explains … Continue reading
As a marketing and brand consultant, I am often asked to review value propositions of organizations, small businesses and individuals. One common mistake I see frequently is the value proposition that is so broad and all encompassing that it says … Continue reading