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Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.
Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.
Article: When It's Time to Fire a Customer. Linda talks about when a customer is too costly to keep.
Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Businesses Continue to Thrive in a Time of Volatility" - Linda Popky talks about finding the opportunity in the vortex. – Read release.
Podcast: Linda Popky interviews Seth Kahan who discusses the core competencies of visionary leadership. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Tag Archives: marketing success
Top of Mind Thursday August 15, 2019: Handling the Heat
Yesterday, the temperature in the Bay Area was over 100 degrees–about 20 degrees higher than normal–and today is predicted to be more of the same. Across the globe, the past year was the warmest in recorded history. … Continue reading
Top of Mind Thursday August 8, 2019: Fighting the Epidemic
In less than two weeks, we’ve had mass shootings in Gilroy, CA, El Paso, TX, and Dayton, OH. These are just the latest in an epidemic of violence. According to the Gun Violence Archive, in 2019 alone … Continue reading
Top of Mind Thursday August 1, 2019: An Occasion to Celebrate
Last week, one of my clients, Sonatina Piano Camp, marked their 50th anniversary with a big celebration that included free concerts, a parade with 4 brightly painted pianos, the premiere of a specially commissioned new piano work, and more. … Continue reading
Top of Mind Thursday July 25, 2019: Can We Still Make the Leap?
Last Saturday was the 50th anniversary of mankind’s first landing on the moon. This incredible achievement required hundreds of thousands of people working over many years–the culmination of President John F. Kennedy’s directive in 1962 to … Continue reading